Chapter 27: Ideas for the Next Step (3)
"It's to set a small goal, such as earning him 100 million ...... first"
Listening to the young master's serious nonsense, the 60-year-old Antonio also felt very happy: the young master has finally grown up, not the naughty child who made the family jump when he was a child.
"I'm afraid 100 million is not enough, I need at least 10 companies." Contini didn't notice the distracted old butler, and counted with his fingers, "There are two aviation companies - one to build airplanes, one to build civil aviation, and one to do radio - radio and radio factories together, steel must be less, aluminum is more, the better, oil must be exploited, newspapers must be regularized, vehicles, medicine, shipbuilding...... Oh, and electricity! Forget about light industry, let others make a fortune, but civil electricity and civil chemical industry can't be put in! It's all about making a lot of money. If you have money, you have to get another bank, set up a trust, and by the way, the commercial centers of Rome and Milan will also be repaired, supermarkets will be built, and the seaside villa area will be expanded, leaving behind the fashionable colors of the Ziano family...... By the way, I have to toss the film company, raise a group of female stars, and hold a film festival, which is also very pleasing to the eye...... Hey, it's more than 20 now, it's a real headache......"
Antonio's eyes are full of stars, is this what the 19-year-old master thinks? This is the idea of the Minister of Industry and Commerce to consider the national industrial layout! The young master pinched the two assistant ministers of the Ministry of Communications and the Ministry of Aviation, and now he is eyeing the Ministry of Industry and Commerce again? I wanted to remind young people to be down-to-earth, but then I felt that I was too dependent on the old and sold the old, and the young people who could earn more than 10 million US dollars are now the only ones in Italy, and they must not pour cold water, so they subconsciously added: "Start with small projects and simple projects, let's come one by one, if there is really potential, the master will come forward to coordinate the loan." ”
"I don't need a loan for the time being, but I do have a project to start, please ask my father to help me buy 1-2 motorcycle companies first......"
"Motorcycles? Do you have a crush on motorcycles? Antonio was surprised, "Didn't you just say that you are optimistic about the car?" ”
"I'm also optimistic about cars, but I can't play with cars now, and I don't want to conflict with Fiat, so it's okay to have motorcycles, there are no motorcycle giants in China, right?"
At the time of Contini's crossing, the Italian automobile industry could only be regarded as a second-rate lower level, supported by Fiat, and the German Volkswagen, Mercedes-Benz, and BMW were much weaker, but the motorcycle industry was counted in Europe, with the two giants of Piaggio and Ducati, Motorguz and Benelli also have a certain reputation, but now Piaggio is still inverting the plane, Ducati has not yet been established, although Motorguz and Benelli have been established, but it is not so much a modern factory, but a slightly larger workshop - the two together do not have 100 people, The output is not more than 1,000 a year.
"No, but there are too many motorcycle companies, which one do you like?" Antonio frowned and asked, "I know that the young master likes motorcycles, you don't want to set up a factory to build motorcycles for you, do you?" ”
"No, isn't that a plaything? Your Excellency the Minister of Transport knows about it, and you won't break my leg? Contini shook his head, "I mean serious, Moto Guz and Benelli are all accepted, I want to absolutely control them, there are no fewer people in it, of course, the price should be more generous, we must pay attention to the image." ”
"Give me 3 days, I'll do it."
What to doContini didn't bother to ask even a word, and it was not easy for the Minister of Transport to come forward to say hello and get two workshops? As long as your brain doesn't get into the water, you know the benefits of the motorcycle industry and the Ministry of Transportation's relationship - that's a real skyrocket!
"Since I acquired and controlled it, the original name is no longer needed, and it is directly called Apennine United Motorcycle...... The brand ......," Contini tilted his head and thought, "the civilian product line is called Fast and Furious!" Military products are called joint forces! ”
"It's a good name, do you have a specific business plan? After acquiring others, you must always give these original engineers a little room for imagination, otherwise they may be at a loss. ”
"First, there are no motorcycle giants in Italy, which is where we can grow; Second, motorcycles are cheaper than cars, which is more in line with Italy's economic situation, and has a chance to explode in the short term; Third, the overall terrain of Italy, especially northern Italy, is dominated by mountainous and hilly areas, and motorcycles are more passable and adaptable than cars; Fourth, I am sure that motorcycles will be included in the official equipment of the military police and postal services, and I will soon see the benefits! ”
Antonio nodded, these words are simple enough, but they are also very direct and clear, not to say that the rhetoric is written in a fanciful way to call it a business plan, but to hit the pain point and find the right needs.
"In addition, I will poach some people from BMW and come back to join this new company together."
"Young master, aren't you, you are going to poach people just after visiting the BMW company, what do you think about the Germans on the other side?" Antonio was shocked.
"Whatever they think, anyway, I don't poach their chief designer, and besides, I give these engineers twice the salary, and they themselves promise to go through the resignation procedures as soon as possible, why can't I ask for it? For a few motorcycle engineers, does BMW dare to turn against the Italian Minister of Transport? Do you want to cooperate in the future? By the way, BMW doesn't still want to cooperate in the field of aircraft, Master Ben is the future assistant minister of the Ministry of Aviation, and the teacher is the Minister of Aviation, there is no sincerity at all, how to cooperate? ”
Contini said domineeringly: "Besides, I don't treat BMW badly, didn't I pay $100,000 for the licensing of their newly designed R32 (which has not yet been launched or even exhibited)?" It was also promised to pay an additional 20,000 marks for each unit produced using this technology in the next 10 years? ”
Antonio nodded, but remembered that there was another clause in the terms of the contract: if Contini can pay a one-time payment of 1 billion marks (equivalent to the royalty of 50,000 vehicles, BMW thinks that the production of 50,000 units in 10 years is about the same), he can buy out the subsequent technology royalties in one lump sum. Contini dug a big hole for BMW here: not to mention 1 billion, it is 1 trillion marks, and in 1 year it will only be 1 dollar, except for the first 100,000 dollars, BMW is destined to get no other money.
Antonio laughed: "Young master, the Germans are really unlucky to meet you......"
"Don't, I'm friends with the Germans, and I really want to cooperate with German companies, but they are willing and even rushed to let me sign it, and I'm afraid that I will regret it. Believe it or not, now I have to pay 2 times the salary of these German engineers to attract them, and once the German crisis breaks out, let alone 2 times, if I can give them a job opportunity, they will rush to come to me! ”
Got the motorcycle, Contini somehow remembered his old friend and colleague Hoffmann before the crossing, this old friend often played with him before he disappeared, the difference is that Hoffman only drove BMW's sidecar retro motorcycle at most to have a good time, which is like Contini often drives a Piaggio motorcycle sports car at a speed of more than 200 kilometers to play passionately, but Hoffman is not forgiving, saying that there are no classic products in Italy - flashy!
He muttered in a voice that only he could hear: "Now it's okay, let you be sarcastic and flashy again!" The R-75 sidecar motorcycle will be an Italian logo product in the future, BMW will come to Italy in a few years, well, I don't ask for much, just charge a $5 million technology transfer fee......"