At present, there is only an advertisement for Xinghualou in the Yanjing Morning News, and because the restaurant is being decorated, it has not yet opened for business, so the address is not even indicated on the advertisement. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

This is actually equivalent to the mobile advertising made by Yanjing Morning News in the three major carriage and horse shops, except for the unfamiliar name of Xinghualou, I don't know anything else.

Jia Wei bought Yunsheng Restaurant, the predecessor of Xinghualou, with the aim of making Xinghualou's business flourish through advertising effects, and use this as an example to impress advertisers in the future.

This time, I came to move the shopkeeper Chen and advertise in the morning newspaper to achieve a similar purpose.

Jin Fu Zhai is the leading jewelry building in Beijing, and its reputation is very great, and if it can successfully advertise in the morning newspaper, the impact on other businesses can be imagined.

In marketing, both are excellent examples.

"Jia Gongzi...... The advertisement you are talking about, well, advertising, contemptible people do think it is a good way to promote, but really to talk about it, this method should be of some use to the well-known or newly opened businesses, we Jin Fu Zhai, but the old store, to be famous, to have a word of mouth, this advertisement...... Hehe......"

As the big shopkeeper of Jin Fuzhai, the shopkeeper Chen is shrewd, and the reason why he couldn't guess Jia Wei's intentions before was for no other reason, but he didn't understand that Yanjing Morning News actually had the practice of advertising, and Di Bao had never picked up newspapers.

When I flipped through the morning newspaper, although I saw the convenience advertisement, it was also some convenient information, so I thought that this was the meaning of publicizing the convenience information.

At this time, listening to Jia Wei's remarks, the word advertising seemed to refer specifically to the wide advertising of the business, and clearly proposed to let Jin Fuzhai advertise in the Yanjing Morning News, what else could he not think of...... Advertising must require money, otherwise Jia Wei would not be so eager.

He didn't think that this advertisement could bring any benefit to Jin Fuzhai, on the contrary, he had to pay money, and after this account was calculated, he refused without thinking about it, although the words were not finished, but the meaning was quite obvious.

"Shopkeeper Chen, don't be in a hurry to dismiss it......" Jia Wei smiled and took a sip of tea, "Jin Fuzhai's fame and reputation are not unknown, but the role of advertising, accumulated over time, can completely make Jin Fuzhai icing on the cake...... Let's put it this way, there are many jewelry buildings in the capital, and there are at least five or six of them with a loud reputation and reputation, and Jin Fu Zhai wants to completely overpower them, I'm afraid it will be difficult to do it at present, but if it is advertised, it is very likely to do this......"

“…… Shopkeeper Chen, a very significant feature of advertising is that it is pervasive and deeply rooted in the hearts of the people," Jia Wei took the morning newspaper in Chen's shopkeeper's hand and pointed to the position of the newspaper eye, "If Jin Fuzhai advertises here, it is very eye-catching, and everyone who reads the newspaper will see it...... Of course, it is far more than that, as long as the shopkeeper Chen intends to cooperate with the Yanjing Morning Post and place advertisements on it, the Morning Post is willing to plan a full range of advertisements for Jin Fu Zhai, such as ......"

Jia Wei flipped the morning newspaper to the page of clothing, food, housing and transportation, "...... For example, this page, from time to time will launch a variety of introductions about Jin Fu Zhai, well, this page can do a lot of articles, even if it is a sketch or note essay, you can mention Jin Fu Zhai, what is created, is naturally word-of-mouth ......"

“…… If the shopkeeper Chen is advertising for the first time, he is suspicious, he doesn't want to spend a lot of money, and he wants to see if it has any effect, then it doesn't hurt, just post it here, the effect is naturally there, but in comparison, it is much inferior......" Jia Wei turned to the convenience advertising page at the bottom again, and pointed, "The morning newspaper will open up an advertising position here, the price is high and low, but all in all, it will not be too high......"

“…… Needless to say, if you intend to advertise in the morning newspaper, no matter what kind of advertisement, the first half a year will be counted as a three-fold discount, and after half a year, it will be permanently discounted by ......"

Jia Wei said, Shopkeeper Chen has been smiling and drinking tea, looking like he is listening, hearing this, seeing that the other party took the initiative to mention the issue of advertising prices, it is clear that at this point, the other party has almost said what he should say, just waiting for him to interface.

The other party's face, he wants to give, not to mention that the other party traded new styles of jewelry with him twice, as the patron of Jin Fu Zhai, the other party is also extraordinary, just the purchase of the golden birthday star, the price is close to six thousand taels of silver.

What's more, the other party is still the son of Rongfu, a famous man in the capital, and a business rookie, no matter what he takes out, he has to respect three points.

After pondering for a while, Shopkeeper Chen decided to ask the advertising price, if the price is low, he has the right to sell face, "...... Hehe, Jia Gongzi takes care of our friendship, and it is an honor to be contemptible, but we are in business, and the friendship will be put aside for the time being...... Jia Gongzi just mentioned the issue of advertising prices, but the contemptible people want to know about it, and then think about it, so I ask Jia Gongzi to introduce it a little......"

"This is a matter of course, and this is the introduction of Shopkeeper Chen," Jia Wei said, pointing to the convenient advertising page, "...... Although the price here is high and low, but if Jin Fu Zhai advertises here, it is undoubtedly the first, so the location is obvious, the price should be calculated at the highest price, fifty taels of silver in a month, and three folds are fifteen taels ......"

"As for this position," Jia Wei turned the morning newspaper back to the front page again, pointing to the position of the newspaper, "five hundred taels per month, if it is accompanied by all-round advertisements on each page, the price is eight hundred taels, and in terms of three folds, it will cost two hundred and forty taels per month...... If it is only an all-round advertisement on each page, it is also 500 taels per month, and it is discounted by 3 times, and it is 150 taels per month......"

Shopkeeper Chen listened at this time, and the more he listened, the more he shook his head.

In this way, even if it is the most worthless convenience advertising page, Jin Fu Zhai has to spend fifteen taels of silver every month to advertise, although Jin Fu Zhai said that the net profit is tens of thousands of taels a year, but the money is not spent like this.

It is impossible to throw more than 100 taels in a year in vain.

Not to mention the all-round advertisements in the newspaper eye position and on each page, it often costs thousands of taels of silver a year, and if there is no discount, the price is even more frighteningly high, and he will not even think about it.

Speaking of which, as a veteran businessman for many years and the big shopkeeper of Jin Fuzhai, he thinks that Jia Wei has set the advertising price so high, which is unbelievable and even a joke.

I can't help but take the weight of my morning newspaper too seriously, thinking that it is a hen that can only lay golden eggs.

The other party successfully held an aisle trial training class, it is true that he is a business rookie, and he is not without admiration, but the idea of this advertisement is indeed too confident, too taken for granted, after all, he is a young man, and he has to grind it to know that it is not easy to do business, and it is not a success, and he can do whatever he wants.