"This is the Youth Daily today?"

"That's right!"

"What does that big question mark and countdown to the third edition mean on day 5?"

"I don't know, really, sir......" the newsboy tilted his head in thought, "I guess it's an advertisement." ”

"I've never seen anything like this, it's kind of interesting!" The man who bought the newspaper muttered a word and left.

Because there were advertisements for the radio to be ordered in the past two days, and other media also reported the news of the launch of the Italian National Radio, so the "Youth Daily" once again became the focus of public opinion after Matteotti's reputation lawsuit, and Contini seemed to think that the fire was not strong enough, and opened up an unprecedented advertising era in the "Youth Daily" - a full-page suspense advertisement! The entire third edition has nothing but a big question mark and a countdown at the bottom.

This new approach immediately attracted a lot of attention, coupled with the inherent characteristics of Youth Daily—other newspapers use white newsprint, and Youth Daily yellow newsprint is much more expensive; While other newspapers are printed in plain black and white, Youth Daily often has color or four-color printing, which suddenly becomes more eye-catching.

Even old Chiano couldn't help but call when he saw the newspaper: "Calais, what the hell are you doing, a punctuation mark on the whole page!" ”

"Father, this is my ...... to build momentum"

"Momentum? Well, what new ideas do you have? The good way to promote radio is to spend more money. Old Ciano said with a smile on the phone, "After the installation of radios at the Rome railway station, many people listen to them every day, I think the effect is good, the Ministry of Transport plans to buy 100 radios to install at the main stations in the country, but you have to give a discount, at least 50 more!" In this way, on the one hand, I can account for the top and bottom, and on the other hand, these radios can also be installed in the stationmaster's room. ”

"I thought it would all be in the offices of the big and small bureaucrats of the Ministry of Transportation."

"You're thinking of your father too vulgarly."

"I'm so sorry...... But I still want to thank you for taking care of my business. "Buy 100 units and get 50 units free and then add installation and transportation costs after almost no money, but it seems that there is no loss, Contini calculated and found that this is still the first big order, just don't lose money!

"What exactly are you trying to build momentum for? Got a new event? ”

"Yes, did you receive the invitation for March 16?"

"Roger, oh...... You're building momentum for this. Old Chiano finally remembered that March 16 was the day of the opening of the United Motorcycle Company, so he asked in surprise, "Do you want to make such a big show when the company opens and cuts the ribbon?" ”

"Nope! Not only the opening, but also the new product launch, the Fast and Furious X1 series will officially meet the public. ”

"You mean you've developed a new product?"

"It was successfully developed at the beginning of last month, and it is expected to complete the production of 200 vehicles by tomorrow!" Contini was a little proud, "I used the technical data and drawings of the BMW R32, and then combined with the improvement of the technical reserves of the two local motorcycle companies, to launch a new generation of products. I promise to be the best in the world! It would be a waste to prepare such a posture for the opening of a new company, and I would have to hold a signing ceremony to launch a new product without feeling monotonous. ”

"Do a good job of organizing the reception!" Old Ciano reassured, "The leader has already told me that he will go to the party, and the ministers of the War Department, the Aviation Department, the Ministry of Industry and Commerce, and the Post Department will also come. ”

"Aren't you coming? Father? ”

"Of course I'll come!"

"That's 5 ministries!" "Uncle Antonio has been in charge of the reception and presentation in Milan, there are light shows, stage shows, fireworks shows and technical displays, there are almost no movies to play, I told him not to be afraid of spending money, but the effect must be good, it must be worthy of the identity of the company and the product!" If it weren't for the time constraints, I would have planned to include the promotional video so that His Excellency the Minister of Culture would have been able to enjoy it. ”

Old Ziano couldn't help but wonder: "In order to make a movie, you probably want to open a joint film company, right?" And then raise a bunch of stars and directors? ”

"Father, you know me so well, I do have this intention, but take it a little longer...... When I'm done with the film, I'm going to use high-tech to shoot the film – not only with sound, but also in color, and in the future I can make movies, radio, newspapers, magazines and outdoor advertising all linked together to achieve integrated operation, and if possible, I plan to do some advertising on the companies of the Ministry of Transportation. ”

(Note: Simultaneous sound film first appeared in the United States in April 1923, and in 1916, the Technicolor color system was born, but it was a two-color system, and it could not fully render all colors)

"How?"

"Public transportation in the city can paint the exterior of the vehicle as an advertising image, trains and cruise ships, especially high-class cabins, I want to place "Youth Daily", "Youth Weekly" and other advertisements, in addition to the train station, I think it should be good to install radios on ships, if possible, those ocean cruise ships I can even consider setting up a movie theater!"

"It seems that 30 million lira is really not enough for you to spend, no wonder you will apply for a loan again, and how much did the Bank of Sienna approve for you in the end?"

"With the mortgage of the three industries of United Motorcycle, United Airlines and Youth Daily, a total of 40 million lire was loaned!" Contini quickly added, "Father, don't worry, I know it." ”

Old Chiano nodded, his son's speculative income left in Italy is about 3.5 million US dollars, which is exactly 70 million lira, from the current point of view, the principal can cover the loan amount, and the debt risk rate is not too large. He thought about it for a long time, and finally squeezed out a sentence from his teeth: "Make the account look better, otherwise it will be difficult to get a loan next year." ”

"I don't think I need to borrow from them again next year...... "Contini muttered to himself: I'll borrow from the United States next year!"

"Whether it's a loan or a press conference, it's all up to you, and I won't interfere. But Calais, there is one thing I must remind you, you have to pay attention to those female stars and models, don't get caught up in them and cause trouble for yourself, you are still young, I have no objection to talking about girlfriends or anything, but don't make a peach scandal, let alone the tutor and my face, you don't want to be scolded in the newspaper in the future, right? ”

Contini smiled bitterly: A few girls around me are almost unable to cope with it, how can they be in the mood to go outside to mess with flowers and grass, but they are very honest: "Father, I don't have these thoughts now, I just want to do a good job, I can't let others look at me or your jokes, girlfriend or something, take your time, I'm not in a hurry." ”

Old Ziano put down the phone after a few words of encouragement: he believed in his son, the maid had just reported the situation of the young master to his wife two days ago - not only had he not stayed out once in a few months, but he had not even invited a girl to his home, it was almost unimaginable at this age, and the lady was worried about whether his son had other problems, but old Ziano knew better, whether it was a newspaper or a radio station, there were a bunch of girls around his son, which made him a little worried, and now it seems that his son is much more mature than himself.

Thinking about his son and thinking about his own youth, the elder Ziano smiled embarrassedly: his son was much more popular than he was back then.