By the time the broadcast was broadcast the next day, the number of radio listeners had increased to at least 200 people, and the student cafeteria of the University of Rome, the newspaper El Youth, and the old Ciano's residence were among the first users to install radios. Encouraged, Contini decided to step up his efforts to get radios in all the restaurants of Rome's secondary and higher education institutions within a week – in the form of a gift, of course.

At least 100 calls were made during the day to inquire about the news, and even more people were inquired through the distribution points, and everyone was curious about the way news, sounds, and music were transmitted over the airwaves, and Contini's gift-giving strategy led many people to sign up, and more than 300 people pre-registered on the first day.

The only things that can be considered to be purchased are United Motorcycles, United Airlines and other places, but for Contini, this is just money from the left pocket to the right pocket, only the meaning of bookkeeping, there is no difference in accounting.

Seeing this busy look, Marconi smiled: "I thought that these 500 sets of parts would be enough for you to sell for at least a quarter, but now it seems that it will be cleared in a week, and I have to hurry up and let the follow-up parts be shipped, at your rate, I'm afraid that Italy will reach the current amount of the United Kingdom in a month." ”

"I really have to hurry, I will give priority to the installation of various colleges and government agencies, and the part of the subscription gift will be slightly slowed down, after all, I promise to complete the installation within a month, and there is still a buffer time. The radio factory should hurry up production, and if the supply really exceeds the demand, I may expand the 2,000 sets of parts to 3,000 or even 4,000 sets. ”

Marconi shrugged: "I'm okay with that, but you take it easy, the more you give, the more you lose." ”

"It's okay if the cash flow can be maintained, and the profit and loss is in the future."

Beautifully printed in yellow newsprint, El Youth is one of the most expensive newspapers in Italy, retailing for 1 lire a copy a day, priced at 330 lire a year and delivered to your door – the equivalent of about 10 days' wages for industrial workers, which is difficult for non-middle-class people to afford.

Antonio has calculated that it will be 990 lira in 3 years, and this money can be obtained now, and the cost of covering the radio is more than enough, but the loss will be gradually reflected in the next 3 years, which Contini does not care, but thinks that the cash flow can be maintained is a victory! Such a radical approach was difficult for Antonio to accept, but he also admitted that it was the most effective and fastest way to promote radio, and at the same time to stimulate the further distribution of the newspaper. Youth Daily now has more than 10,000 subscribers, and more are expected to attend as the campaign unfolds.

He had to admit that the young master had a talent in the design of commercial activities, for example, this time the order was given away, and it was clearly stipulated that the old subscribers would be given priority - only subscribers who had fully subscribed to the 1923 year were eligible to participate if they renewed the subscription fee for 1924-1926, and if others wanted to participate, they would first subscribe to this year's newspaper, and the number was also clearly stipulated to be the initial 999 people, until supplies last; After April, the campaign will gradually weaken, and the conditions for participating in the subscription and delivery campaign in May will be 4 years (regular version) and 6 years (deluxe version) or make up the difference of 100 lira, and in June it will become 200 lira, but there will no longer be a limit to the number of people......

Such an event, which not only promoted IBC, but also highlighted the products of the United Radio Company, and at the same time pulled the subscription of the Youth Daily, which can be described as killing three birds with one stone in terms of momentum - the only flaw is to burn money.

However, Contini smiled: "Uncle Antonio, you are thinking too simply, I have other buy-and-get activities." ”

"Other?"

"The Fast and Furious X1 product produced by United Motorcycle has been completely finalized, with the ability to go to market, the same distinction is divided into the standard version and the luxury version, when the time comes, I will launch a preferential campaign, the first 1000 users who buy a motorcycle can also give away a radio, buy the standard version to get the standard version, buy the luxury version to get the luxury version...... The account is credited to the marketing fee of United Motorcycle. "Newspapers and broadcasters have to build momentum for the launch of new products for United Motorcycles, and this also has a synergistic effect." ”

Antonio was stunned for a moment, and then immediately figured it out: Isn't this the act of the left hand drawing the right hand?

"It's not just the media that can be linked, but also the airlines...... On the day of the launch of the new product, I can get hundreds of planes to go out together, pull out a huge banner to celebrate the launch of the new product of United Motorcycle, and even give a few days of publicity before the launch, what kind of product do you think can have such a high-profile appearance? ”

Antonio also laughed: Burning money like this is secondary, and the sensational effect must be there.

"The young master's ideas are excellent, huh...... Except for some money burning. ”

Contini blinked: "This is an investment, and it will be recouped in the future!" ”

The next day IBC is the second official broadcast, but also the first time a day 6 hours scattered broadcast, now the whole IBC sounds like the name of the Italian national radio station is not small, but in fact there are not many real employees, the director is Contini concurrently, the announcer is in place a total of 4 people, two men and two women, all kinds of editors are all edited by the editor of the "Youth Daily", including program production, directing, monitoring, field affairs are completely unclear on the spot, all are concurrently served by newspaper personnel, and the technical director is responsible for the engineer appointed by Marconi, After all, there is no need for a part-time job, the whole national radio is full of more than 10 official members, and it is still far from Contini's requirements, he is desperately recruiting, and he even hopes to open a sports column to try to catch up with the Italian football cup championship this year for live broadcast - this is unprecedented!

After the evening show, it was Contini who sent Adriana back, and the other party did not pester Vivian to ask who performed better, but said something that caught Contini off guard: "I can feel how you feel, you live a very tired life, not at all like a young man who is only 20 years old." But you have a unique charm in your work, and it seems that you can always flash the inspiration of innovation and the spark of genius, which makes people can't help but want to get closer. ”

Contini paused for a moment: "Maybe, now that everyone is looking at me, I can't afford to let up in any way...... I'm a person with a lot of ideas. ”

"Many people only see your beautiful and dazzling side, but ignore your hard work and hard work." Adriana smiled charmingly, "You can try to take it easy and not put too much pressure on yourself, I think your performance and achievements are far beyond your peers, and even far beyond the vast majority of successful big names, I would love to have an interview with you on the show." ”

"You'll have a chance, but you'll have to wait a few more years, and it's better to interview me when I've straightened out all the relationships, and I don't want to give the impression that I'm brazenly touting myself on the radio, acting like a clown."

"Will I have a chance? Or, many years to wait? ”

"I ......" Contini sighed helplessly, not knowing what to say, the word "opportunity" certainly does not refer to interviews, but to feelings.

"You have to learn to let go and ......follow your own heart," Adriana leaned into Contini's ear and said in a breathy voice, "Actually, Vivian and I both know that even if you accept it, our family background determines that it is impossible to marry you in the future, we are only the children of a middle-class family, and you are both a nobleman and a minister, this is a very real and difficult gap to overcome...... We don't think anything wrong, we just don't want to waste our youth and feelings - in your words, we have to have the courage to chase our dreams and not regret even if we fail! We won't pester you, we won't hold you responsible, we just want to help you, and when you become famous and famous in Italy, you can remember the existence of these names many years ago, and that may be the only thing we have on our minds. ”

Contini was ashamed of this, and a girl said this, and he didn't know how to face it - choose to be a beast or be a beast?

"Thank you for your understanding, I ......"

"Don't talk, kiss me." Adriana closed her eyes, her long eyelashes looking beautiful in the moonlight.

Contini hesitated, kissed the left and right cheeks, and finally gently let go of the two delicate red lips in the middle.

"I heard the sound of my heart pounding." Adriana got out of the car with a smile, "Thank you for sending me back, good night!" ”