"How do you cooperate?" Hearing this, Shopkeeper Luo raised his eyebrows, and he was really interested.

"It's so simple." Jia Wei pulled his sleeve and stretched out three fingers, "Shopkeeper Luo only needs to do three things, one is to distinguish customers, the second is to cooperate across banks, and the third is to strengthen promotion and after-sales." ”

"President Jia, please tell us more...... These three things, the contemptible people really don't understand, see the smile, see the smile......" The shopkeeper Luo wiped his face with his big hand, and his expression was slightly embarrassed.

He can guess the meaning of these three things, but he is at a loss as to what they mean.

Differentiate customer ...... Why differentiated, how to differentiate, and how does differentiation help your business?

Inter-bank cooperation ...... Which industry to cooperate with, how to cooperate, and what are the benefits to Qingyunxuan after cooperation?

Strengthen promotional and after-sales ...... Does a promotion mean a discount? Does after-sales refer to what happens after the item is sold? For example, if it is fake?

With his years of experience as an old businessman, he couldn't guess what kind of business this was.

"Heh, I can't complain that Shopkeeper Luo doesn't understand, these business ideas are made blindly, outsiders don't know, this is the first time I have said it......" Then Shopkeeper Luo's words, Jia Wei said with a smile, "...... Here is a detailed explanation for the shopkeeper Luo...... The so-called differentiation of customers, is to divide customers into two categories, one is VIP customers, the other is ordinary customers, for VIP customers, we must implement services different from ordinary customers, so that such customers prefer your store, and affect ordinary customers, but also willing to become VIP customers, and ultimately achieve the purpose of expanding business...... Oh, VIP customers refer to regular customers, and customers who may not always be there but have a lot of money, and Shopkeeper Luo should think so......"

"Inter-bank cooperation, that is, selecting related industries for mutually beneficial cooperation, mainly plays a role in expanding customers...... I won't say much about this below......"

"Strengthen promotion and after-sales, first of all, promotion, there are various forms of promotion, discounts, festival rewards and the like are counted, my Yanjing Morning News every morning guessing awards, Yuan Xi Lantern Festival color shed, these are also counted...... After-sales, found fakes, defective goods, can be returned, all reputable merchants are doing, not surprising, of course, such a large business as your store, it is impossible to take the initiative to sell fakes, if there is, it can only be a guy to transfer the package, but defective defective products may still be mixed in...... Oh, talk far, talk back, in addition, in fact, there should be some other after-sales service......"

"In short, to strengthen promotion and after-sales, each role is to gather popularity and gain word-of-mouth ......"

"I won't say much about this...... Shopkeeper Luo, this is some ideas specially prepared for your store, you can see it by looking at it. ”

Jia Wei said, took out a piece of paper from his sleeve and handed it to Shopkeeper Luo.

"Oh...... President Jia has a heart. Shopkeeper Luo glanced at Jia Wei, took the note, and read it carefully.

“…… or accumulate a certain amount of money or purchase a certain amount at a time, which is called a VIP customer...... VIP customers can enjoy personal service, customized service, unlimited free jewelry maintenance services, and ......"

"Inter-bank cooperation, we plan to choose top ready-to-wear stores, clothing and jewelry complement each other, so there is a basis for cooperation...... The specific method, the two parties can sell the goods, to the customer to give each other's goods, the customer with the delivery documents, to the other party's store to obtain the gift, if not satisfied, can be exchanged under the corresponding conditions, such as the value of the gift is three taels, the customer in the value of three taels of goods, make up the difference of five dollars can be ......"

"Strengthen promotion and after-sales, promotion, should be in addition to the common means of promotion, add new means of promotion, now proposed two, one for the shopping lottery, the purchase of a certain amount of customers can get the lottery opportunity, draw the value of the lottery; The second is regular discounts, such as discounts every month, not just for festivals. ”

"In terms of after-sales, it is the same, and new after-sales measures should be added, and two are also proposed, one of which is to return and exchange goods for sale at will within a certain period of time, rather than just fake and defective goods; Second, free jewelry maintenance is carried out from time to time. ”

Shopkeeper Luo was reading and pondering, and the more he went to the back, the more solemn his expression became.

Although he may not be able to have a thorough understanding of the various ideas here in a short period of time, as a veteran businessman for many years, he instinctively realizes that among them, there are indeed some golden ideas that turn stones into gold...... I have to say that this President Jia is not simple, and it is strange that he can set up a Taoist trial training class and even a new newspaper on his own.

He carefully read these ideas three times, and then snapped on a few cases, raised his head, and stretched out his thumb, "President Jia, admire, admire!" Where did these golden ideas come from, it's really amazing! ”

"Thank you for the praise of the shopkeeper Luo." Jia Wei was leisurely sipping tea, put down the teacup when he heard the words, raised his hand and arched it, responded slightly, then changed the topic, and said with a smile, "These ideas are also good in the next place, but, Shopkeeper Luo, you also know that if there are good ideas, other businesses will follow suit, so these ideas alone will not succeed, it is necessary to use the momentum of advertising to achieve the best results......

Shopkeeper Luo listened with a smile, originally this was exactly what he wanted to ask, although the idea was good, he was afraid that the group would follow suit, at this time Jia Wei said it first, he didn't say more, and then thought about it, and said, "President Jia, to be honest, although you have a lot of explanations for the contemptible people in the advertisement, but the contemptible people still don't quite understand, if you use the momentum of the advertisement, why don't you worry about other businesses following suit?" ”

"Shopkeeper Luo...... Do I know what is the circulation of my morning paper? ”

Seeing the question, Jia Wei smiled and did not directly respond to the other party's question, but also threw out another question.

"Oh, this...... A while ago, Director Lin of your distribution department came over and said that it has reached 9,000 copies now. ”

"Yes, 9,000 copies, 9,000 copies, the number of people who actually read them is estimated to have tripled, that is, nearly 30,000 people......" Jia Wei sat up straight and said, "...... Within this year, the circulation of the morning newspaper will increase by another 9,000 to 18,000 copies, and the actual number of readers will reach 50,000 or 60,000...... Shopkeeper Luo, such a considerable number of readers, its role can be imagined......"

“…… Therefore, even if the morning newspaper only reports the news of your store and does not mention the actions of other jewelry merchants, the situation is still extremely favorable for your store...... Well, just by word of mouth in the alleys, how can it compare to the overwhelming publicity of my morning newspaper? Even by the time most people know about it, the reputation and reputation that your store has established through it will be unshakable......"

"Hehe, President Jia's words, the contemptible mouth suddenly opened."

After listening carefully, he muttered for a while, and the shopkeeper Luo said convincingly, and then he patted the notes on a few cases again, and said with emotion, "Good thing, contemptible people have been in business for many years, and now it is an eye-opener." ”

"Shopkeeper Luo, these ideas, in the final analysis, are just the word 'concession'." Jia Wei said with a smile.

"Let the word profit, you can make so many tricks, and only you are President Jia." Shopkeeper Luo said sincerely.

Jia Wei smiled and said nothing.

These ideas are naturally due to the last world of commercial explosion, and they are now provided to Qingyunxuan, in fact, in this plan, it is only a small part of what he knows, but for the business of this world, it is enough, of course, due to the difference in world civilizations, some new terms have to be changed in order to understand.

"President Jia, in this way, your newspaper's advertisement is worth considering......" He pondered for a while again, at this time Shopkeeper Luo slowly spoke, and took the initiative to mention the advertisement, "It's just ...... I remember the last time President Jia introduced the advertisement, it was said that it was a newspaper with a full range of advertisements on various pages, and the monthly quotation was 800 taels, so calculated, it was close to 10,000 taels a year, such a high price, even if we wanted to advertise, with all due respect, although the contemptible people were big cabinets, it was not easy to be the main decision......

Hearing him say this, Jia Wei was secretly happy, he could hear that although the other party had an uncertain tone, in fact, he had been moved by him, and it was very likely to cooperate with his morning newspaper, otherwise he would not take the initiative to mention advertising, let alone specifically mention the advertising price.

Waving his hand, he immediately smiled and said, "Shopkeeper Luo doesn't have to worry about this, the last time in the next is just a brief introduction, and there is no in-depth introduction, let's put it this way, if your store advertises in the morning newspaper, it is the first advertiser of this newspaper, within half a year, you can enjoy a three-fold discount for this newspaper, and after half a year, it will be permanently eight-fold, according to this calculation, the newspaper eye and all-round advertising on each page, only two hundred and forty taels of silver per month for half a year, and six hundred and forty taels ...... after half a year."

“…… However, in the next suggestion, your store can do both newspaper and advertising in half a year, after half a year, only do advertising on each page, the advertising price of each page is 500 taels per month, and the discount is 400 taels, so that in the next year, your store will spend less than 4,000 taels on the morning newspaper advertisement......"

"With a cost of less than four thousand taels, you can resolve the current embarrassing situation of your store, and it is very likely to press Jin Fuzhai, whether it is worth it or not, the shopkeeper Luo knows ...... in his heart."

"Well, with this amount, the contemptible person can make the decision." After listening to Jia Wei's in-depth introduction, the discount is not small, and the suggestion is sincere, Shopkeeper Luo nodded and said, then thought of something and asked, "President Jia, if our store has done newspaper and various page advertisements in your newspaper, and other jewelry merchants, such as Jin Fu Zhai, also do this advertisement in your newspaper, won't our store waste its efforts?" ”

"Heh, don't worry, there will be no such situation, as long as your store becomes the first advertiser of this newspaper, the advertisements of the same industry will only appear on the page of convenient advertising, and other pages cannot be uploaded, and there will be no threat to your store."

"Okay, that's the case, this advertising store is done!" Shopkeeper Luo listened and said happily.

"Don't worry, Shopkeeper Luo will think about it again, it's best to go to Xinghualou to have a look and make a decision." Jia Wei said with a smile.

"No need." Shopkeeper Luo waved his hand, "I can trust President Jia, so I decided." ”

"Well, in the afternoon or tomorrow, I will come to the door again next day to handle matters related to advertising cooperation." Saying this, Jia Wei and the shopkeeper Luo said a few more words, then got up to say goodbye and boarded the car to go to the newspaper office.