Chapter 59: Building Momentum (1)
Don't look at Matteotti's decision to appeal in a fit of rage, but he didn't have a confused mind when he made his decision — 10,000 supporters are hard to raise. The donation of 200 lira was not large, but it was not small, almost equivalent to a week's salary for an industrial worker, and Contini asked him to hand over the list, and there must not be any defects, which were obviously a trap.
Even if these supporters are genuine, the media may cause other incidents as long as they change their tactics to interview them, such as, "What is your purpose in donating money to a councillor who goes in and out of the red-light district and falsely declares invoices?" "Wait, it's going to embarrass Matteotti even more. So even if he is in difficulty, this money cannot get supporters to donate.
If Matteotti really dares to use the influence of the Socialist Party to force the Supreme Court to make certain moves, then there will be major news waiting for him - in the final analysis, Mattotti should not want to pass this matter easily, and Contini would like to make more and more trouble, otherwise how to build momentum to let Mussolini see his own energy?
On March 9, Contini received the news of Matteotti's complaint, but he didn't bother to pay attention to it now, he was busy with Marconi and others, and the first official broadcast of Italian national radio (IBC) was about to begin.
After more than a month of hard work, the broadcasting equipment that Marconi brought from England has been fully installed, and the test broadcast of the previous few days has been successful, but those are very short, lasting less than 10 minutes, today's broadcast will last 2 hours.
"Vivian, are you ready?"
"Ready!"
Seeing that the hour hand was slowly moving towards 7 o'clock, Contini pressed down with his right hand: "Go!" ”
"Italian National Radio, Italian National Radio, dear listeners, good evening!
It's 7 p.m. Rome time, and I'm broadcasting for you in Rome, the capital of Italy, and I'm Vivian, the announcer for today, and I'm honored to be with you for the next two hours......
This is the first broadcast of the Italian National Radio and the second European national radio station after Radio Great Britain (BBC), and we will broadcast for you a total of 6 hours every day from 10-12 o'clock in the morning, 4-6 o'clock in the afternoon, and 7-9 o'clock in the evening, you can turn on the radio and listen to it in medium wave 666 kHz, 999 kHz or short wave 5555 kHz, 7777 kHz......
First of all, we will broadcast to you the weather conditions in Rome: ......
Here's what we have to say about the day:
Prime Minister Benito Mussolini met with French guests and had in-depth exchanges on international issues of common concern.
The Italian Ministry of War and the Ministry of Aviation jointly issued a statement today announcing the formation of an independent Italian air force on May 5.
The Italian Ministry of Poste, United Airlines and United Express signed a strategic cooperation agreement today, and in the future, the delivery of mail by Italian Post will enter the aviation era......"
After the establishment of the United Printing Service in pursuit of the printing effect, Contini was capricious and set up the United Express by the rhythm of airplane newspapers - although the personnel are still the staff of the distribution department of the "Youth Daily" newspaper, but after hanging the signboard of the United Express, it suddenly looks different, and the value of the United Express is to complete the express transportation with the best service and the fastest speed, and the signing of a cooperation agreement with the Ministry of Posts happens to be a content that came into being.
Although they are still losing money, in Contini's words, since they are all air-freighting newspapers, why not take over the business of the postal department by the way? At the same time, it can make preliminary preparations for manned civil aviation - only when the transportation of goods is stable can we talk about the transportation of people.
After nearly 30 minutes of news broadcast, the technical producer signaled to Vivian that he could pause and then insert the commercial, and when Vivian finished the quotation from the commercial, the pre-recorded gramophone remembered a strong baritone:
"United Express, fast and efficient, mission must be achieved.
Mission comes from responsibility, inheritance comes from elegance.
Relying on the nationwide aviation network and more than 1,000 professionals, United Express promises to achieve 24-hour uninterrupted coverage, only to serve your needs, only to pursue your satisfaction.
Whether it is Milan and Verona on the banks of the Alps, or Venice and Bari on the shores of the Adriatic; Whether it's Cagliari in Sardinia or Catania in Sicily, we have comprehensive coverage, focus and efficiency.
United Express, where you want, the mission will be achieved......"
Marconi asked, "United Express is also your industry?" Is it to deliver goods? What is the difference between the post and the post? ”
Contini nodded and explained a little: "But he is not an ordinary freight company, to be precise, it is a special service for postal parcel air transportation, and he is currently focusing on air freight small express delivery, highlighting two connotations: the first is fast, and the second is high-quality service." We promise point-to-point delivery to 17 major cities in Italy within 24 hours. Now that United Express and the Ministry of Postal Affairs have signed a strategic cooperation agreement, some postal parcels may also be delivered by air, but they will generally be sent until a certain number are gathered, unlike United Express - in other words, even if there is only this one package today, I have to send a plane out. ”
"I'm afraid the price won't be cheap if you do that."
"It's really not cheap, the first 500 grams cost 1,000 lira, and the next 1,000 lira for every 1 kilogram of additional weight." Contini smiled, "It's not for ordinary people, it's for special people." ”
"For example?"
"You were on a business trip in Rome, and it happened to be your wife's birthday, and you showed your sincerity by airshipping a ring, flowers, cake, or whatever; For example, particularly important and urgent mail can be delivered quickly through United Express...... Although there are always people who say that money can't buy time, I hope to help them save time through this service. ”
"Well, you've got a lot of business ideas." Marconi smiled and pointed to the radio they had placed on the periphery, "Now that the IBC is officially established and running, in terms of broadcasting and reception range, the effect is ideal, how do you plan to promote the radio next?" ”
"How many radios were sold in the UK after the BBC started broadcasting?"
"Our company has sold more than 1,000 units, and some other companies have probably sold 500-600 units...... I expect that there will be less than 2,000 units in the UK, and it will be difficult to promote. "Radios are still a relatively expensive device these days, and many people don't buy them except for avid radio enthusiasts and technocratic people." ”
"How much does a radio in the UK cost?"
"The regular version is about 1,200 lira when converted into lira, and the deluxe version is about 1,800 lira......"
"I remember the price you gave me was about 600 and 900 lira?"
"That's the price of 500 sets of loose parts......"
"If I want another 2,000 sets of parts, how much will it cost?"
"You can get a 20% discount on this basis, even if you add the cost of shipping, it is cheaper than you produce it yourself."
"I understand, but I would like to be able to use your company's technology and production practices to produce in-house, and I would like to import another 2,000 sets of parts and then produce them in Italy."
Marconi shrugged: "I'm okay with that, as agreed in the contract, I charge 100 lira for each unit I produce, which is actually a little more than what I earn from selling parts to you...... However, if you produce your own products, can my company also sell them publicly on the market? Of course, we just agree on the price. ”
"Of course, I haven't thought about monopolizing the radio market yet, and I don't mind if there are people who like American products, the more radios you have, the more valuable the IBC will be, and the radio industry in Italy will grow by leaps and bounds."
"So, how are you going to promote radio sales?"
"Not for sale for the time being." Contini smiled, "Only!" ”
"Send?" Marconi was dumbfounded.
"Yes, gift! Readers who renew their subscription to Youth Daily for the next three years will receive a regular version of the radio; Those who renew the Youth Daily for the next five years will receive an additional year of Youth Weekly ...... in addition to the deluxe edition.
"You're going to lose a lot of money...... You'll lose at least 500 lira for the regular version and 700 lira for the deluxe version......"
"It's okay, I can afford to lose, it's a strategic loss......"