Chapter 60: Building Momentum (2)

The phrase "can afford to lose" made Marconi speechless, and he didn't know how to take the following words for a while, and finally said leisurely: "Maybe giving away is a good way to open up the market...... But we can't do that. ”

Contini smiled: "I will treat the cost of giving away the radio as the subscription and promotion fee of the Youth Daily, so that maybe it will be better emotionally." ”

This effect can only be exerted if Contini adopts a gift policy, Marconi companies should not think about selling their radios, not to mention that Marconi company's products cannot be sold, and other brands of products do not need to be sold, but he only told Marconi to take a gift behavior that is bundled with newspaper subscriptions, and did not completely explain the entire gift strategy.

Major government agencies, colleges and universities, train stations, etc., can adopt the gift strategy, and he will even hire trucks to be converted into radio trucks to broadcast in the streets and alleys of various cities. Radios, when there are only one or two thousand units, have no effect at all, and when the number of radios exceeds tens of thousands, especially after the completion of many radio network systems covering public places, there will be unexpected effects.

Therefore, Contini insisted on not wanting the finished machine of the Marconi company, preferring to import parts for new assembly - not only to mark the LOGO of United Radio on the shell of the body, but also to directly mark the symbol of IBC on the frequency band, as long as the knob is turned to the designated position, you can listen, and lock the listening group to the greatest extent.

In order to show that this is a domestic product, except that the parts are made in the UK, the newly assembled United Radio is full of Italian characteristics and style: the packaging box, the outer panel, and the instruction manual are all remade according to Italian standards and specifications - the advantages of Union Printing's good printing quality will once again be reflected, so he spent more money than Marconi expected, but he doesn't care, these seemingly loss-making investments can be recouped in the future.

At 9 o'clock, the official broadcast of the first day was announced, and the first day of broadcasting was basically useless except for the kind and sweet voice and the listener - in fact, only the equipment that Contini and others were responsible for debugging and receiving, and I don't know which foreign radio amateur occasionally received.

However, Vivian still pounced on Contini excitedly: "How? Did I say something wrong? ”

"No, you're doing well, great!" Contini gave her a warm hug and then complimented, "It's even better than I thought." ”

"Really? How does that compare to Adriana? ”

"Hmm......" Contini immediately closed his lips vigilantly, of course he knew what Vivian meant by asking this sentence - this was not to ask who was higher or lower in the broadcasting level of the two, but to let Contini evaluate which of the two girls was more in his eyes.

Speaking of this, he had happy troubles: now he was the most famous student at the University of Rome, young and rich, illustrious and handsome, and became the prince charming in the minds of a group of girls, and many girls enthusiastically signed up for the selection of the staff of the "Youth Daily" and the selection of announcers in the universities, not so much because of their love for these causes, but because they hoped to get acquainted with and get close to Contini himself.

It's not that Contini hasn't been in love, of course he understands this, but he can only pretend not to know: on the one hand, he hasn't smoothed out his relationship in his love life after crossing over, and there is always something inappropriate for a 40-year-old soul to suddenly devote himself to a 20-year-old young man; On the other hand, he knows that he can't simply confirm the relationship, once he has a clear girlfriend, he is bound to cut ties with other people, which is very disadvantageous, and he clearly knows that as a noble child, marriage cannot be easily decided, if he just wants to be an ordinary person, it is nothing to abandon from the beginning, Italian society is very open, but if you want to be a big man with national influence, then you have to cherish your feathers - a 20-year-old young man, The female companions around me changed one lace after another, and the news came out a little badly.

Therefore, looking at the flowers in front of him, he could only appreciate them and couldn't pick them rashly - this is a very cruel reality, more cruel than the threat of the 404 gods.

"Do you really want to hear from me?"

"Of course?" Vivian looked expectant.

"You and Adriana have their own characteristics, in terms of the penetrating and expressive power of your voice, you are stronger than Adriana, your voice is more tactful, gentle, and infectious; In terms of the logic and internal tension of language, I think Adriana is a little better than you, she often mixes comments and personal opinions when she speaks, and she is to the point and there is no lack of speculative sparks, I think she is a very ideal talkshow host. ”

β€œtalkshow? What does that mean? ”

Contini found himself pulling out a new term as soon as he was careless, and quickly explained: "A special scene, similar to the voice version of a newspaper commentator...... Or rather, the host who hosts the show. ”

Vivian's eyes flashed wide, and he said in a sour tone, "That's better than me?" ”

"Nope! Each has its own merits, you are the first choice of news programs, she is the talk show and the first choice ......" Contini knew what was going on in the other party's little brain, comforted, "No matter which one is very talented in broadcasting, they are all indispensable key figures in IBC, well, much more important than me, I promised to scare people away as soon as I opened my mouth, if you don't believe me, you can ask Mr. Marconi." ”

"Your Excellency, is that so?"

"I very much agree with this assessment, in fact it reflects two styles of broadcasting," Marconi nodded repeatedly: "I have to say that the use of female announcers is a very bold and creative decision, the BBC can only use male announcers now - British society is relatively more conservative, although there are female students in Oxford and Cambridge, it is impossible to expect them to show up to work in the radio, which I envy the vitality of the youth league and the IBC, and I also think that the IBC will develop faster and better than the BBC, Maybe it has something to do with the fact that I'm getting old. You and Miss Adriana will be two of the brightest jewels of IBC – under the genius of Mr. Ziano. ”

The two girls can see the enthusiasm of Contini blindly, Marconi is also Italian, and he has also been young, so he can naturally understand the sound of the strings, where do you dare to comment arbitrarily? So while holding Contini, he praised the two girls again, which is really unusual with the level of the mud, and he is really a world-renowned scholar, and he has a level when he speaks.

Now Vivian became happy: "Ah, it's late, can I go back?" ”

"Of course, I'll let Enzo send you back! I sent Mr. Marconi and them back to the hotel...... "Now Contini is busy with affairs, plus the image problem, so he bought a personal car - the old Ciano chose the Fiat 509 because of his position and age, and Contini directly chose Alfa Romeo's product - Alfa-RomeoΒ· G1, driving for him is Enzo, a driver and bodyguard selected from among the brave.

As soon as he finished speaking, Enzo laughed: "Young master, I'll change it with you, Mr. Marconi and they are a lot of people, I'll give you more insurance." He said as he quietly gestured to Vivian, who had pursed his mouth.

Speaking of this, it is impossible for Contini not to give face, and immediately accept the advice with kindness: "Vivian, then I'll send you back, you won't think my driving skills are bad?" ”

Vivian smiled sweetly: "Of course not, I heard Bo Ji say that you can even drive a plane, and a mere car must be no problem." ”

Thirty minutes later, Contini sent Vivian back to her dormitory, and said to Vivian: "You have worked hard today, in the future, we will try to record it before the evening, there is no need to work so hard at night......"

"I'm glad I could help you......" Vivian stood on tiptoe and kissed Contini on the cheek, "Thank you for sending me back, good night!" ”

Without waiting for Contini to react, she ran away with a puff of smoke, leaving behind a string of silver bells of laughter.

Contini shook his head helplessly: Tomorrow night it's Adriana's turn to do the show, what about this matter? More importantly, what about the future? He felt dazed......