In the entire exhibition hall, there are two areas: sedans, off-road vehicles, and commercial vehicles. On the sedan side, there is no doubt that the Red Star Crown and the Red Star Duke are the most conspicuous characters, followed by other cars with prices covering the entire range of 500,000 to 200,000 yuan.

It should be noted that the car showroom is the largest showroom, and new models are constantly being added. For example, Chrysler Motor Company's products can't be prefixed with the red star, so they are placed in the import car area with other imported models.

The off-road vehicle is almost the two main forces of the Land Patrol series and the Pajero series, and the ingenuity has brought real gravel to arrange the steep terrain in the field, and the car is driven in and put it away, and it will leak domineeringly when you look at it.

In addition to these two main forces, there are also some off-road vehicles produced by the British Land Rover Tractor Factory and the G-Class produced by Mercedes-Benz, which also have show cars there. In the case of American off-road vehicles, there are very few models of and Ford.

In the early eighties, off-road vehicles were still professional tool cars in people's eyes, that is, from these years, they began to slowly approach family life, so the models to choose from were far fewer than sedans.

On the business vehicle side, Dodge's space car and Red Star Sea Lion van are defined as business vehicles by the Red Star Factory. In addition to these two cars, there is also a Volkswagen T3 van, which is also classified as a business vehicle. The Volkswagen T3 is the third generation of the T series, which was only released in 79 years, and these imported cars that have not been on the market for a long time have benefited from the Volkswagen Trading Company controlled by Jack.

It should be noted that Jack's Volkswagen Trading Company and West German Volkswagen AG are not half-dime related. West German Volkswagen is translated as the people's car, while Jack's Volkswagen Trading Company is the meaning of Volkswagen.

The imports from Europe and the Americas, mainly Jack's Volkswagen Trading Company, were in charge of sending a steady stream of new and used cars to the Red Star Factory.

Li Lu has a large amount of foreign exchange, and now there is oil, and the development of automobile foreign trade is simply fast, and it is closely following the pace of the world's new model release. A car is on the market, and within a year, it will definitely appear in the list of Red Star Automobile Sales Company.

"Well, that's a good job." Li Lu finally nodded slightly in approval.

Guo Hanwei, who had been hanging on his heart, breathed a sigh of relief and said, "That's it, third brother, you don't look at who is sitting here, that's not a joke." ”

Li Lu looked at Guo Hanwei, pointed to the thick gold necklace around his neck, and said with a sneer, "Your gold necklace must weigh several pounds, right?" I don't think you're a company manager, but like a big brother of the Black Society! ”

"Third brother, don't you know, this is a façade, I wear this thing all day long, and I'm also annoyed." Guo Hanwei said with a sad face, "No, my 212 was used as a commuter car by the company within a few days, and it was replaced with a Red Star Crown." That's the façade, open a 212 and go out, and people won't look down on you. ”

He also has bitterness that he can't say, first of all, he is too young to be convinced. It is really important to do the façade project in reality.

"Okay, it's okay to frame the façade." Li Lu was helpless, I wanted to say that you might as well get a Vacheron Constantin or something to wear a watch, then you have taste, but when I think of that plain watch, although a top-notch watch can top a car, people don't understand!

Li Ludao, "The modification of 212 will be sent over later, and you will focus on pushing it here." ”

"Why? Brother, you don't know, that car can't be sold, just our cars, which are easy to sell and have high profits. Guo Hanwei suddenly became a little anxious.

He knew that the 212 modified jeep developed by the Red Star Factory had entered the mass production stage, but he knew that he had driven the 212 and knew that it could compare to the cars in the showroom. In the Red Five Star Pavilion, none of the cars currently on display are less than 200,000.

The profit of a car is almost halved, and Guo Hanwei is in a hurry!

Don't put such a high profit and push the car for tens of thousands of yuan, of course he can't figure it out.

Li Lu said solemnly, "This time I went to Shanghai and learned a piece of news. The Shanghai Automobile Factory will be a joint venture with West German Volkswagen to produce the Santana car, and the estimated price will start at 200,000 yuan. The 212 modification is the first step for us to stop the Santana sedan, and we must focus on it. ”

Zhang Weiwei was afraid that Guo Hanwei would not understand, so he explained, "The third brother wants to lower the price of the car, and SAIC Volkswagen will either reduce the price or the sales will be in trouble." The aim is to buy valuable time for the development of our first generation of family cars. ”

"Understood." Guo Hanwei was the first group of people to do things with Li Lu, although he was young, but his brain was flexible, and he was calmer than many people, he quickly figured out what it meant, and immediately said, "Third brother, don't worry, I will definitely make all the people in the provincial capital who can afford to buy a car interested in the 212 modification!" ”

Li Lu nodded slightly and said, "I won't come when it opens on New Year's Day, I'll let my eldest brother come over." You take a good look at the materials of the 212 modification, although it is based on the 212 improvement, but it is completely different from the 212. You first need to figure out what the highlights are, and then train your sales team. Go to Hong Kong, ask a marketing company to come over and outsource the whole process to them. ”

"You don't have to spend this money, I heard Lao Yu say that those marketing companies charge very expensive." Guo Hanwei scratched his head and said.

He was born in poverty, and he wanted to save every penny. This is both an advantage and a disadvantage. His advantage is that he is very young, and as he grows in experience and expands his horizons, his shortcomings will slowly make up for it.

Speaking of which, Guo Hanwei and Yu Jiahao have the best relationship and the most contacts, and they are the first batch of people to start a family with Li Lu, so Guo Hanwei accepts the most profound and most modern concepts. This is the main reason why Li Lu sent Guo Hanwei to the provincial capital to control the overall situation despite Guo Hanwei's young age.

"This money has to be spent, and it has to be spent more, and you must ask a top marketing company to plan it. Advertising planning plays a very important role in the sales of products. If you want to sell something, you have to let more people know that you have it, and then let everyone know what the advantages of your thing are. The seller's market will not exist forever, let's do it now and accumulate experience, which is also very beneficial to the future development. Li Lu explained in detail.

Guo Hanwei wrote it down carefully and said, "Okay, I'll contact the Hong Kong branch tomorrow and let them get in touch as soon as possible." There should still be time. ”

The so-called Hong Kong branch is the Hong Kong branch of Red Star Company, which is the trading company that is at the forefront of transactions with Iranian Puda and Iraqi Dharam Company. Although there are only a dozen or so people, all of them are heavily hired practitioners with international trade experience, especially forensic and tax professionals who are well-versed in international trade regulations.

"You go and inform Liang Guangbo and ask him to come to see me tomorrow." Li Lu said.

"Okay." Guo Hanwei said, "Third brother, let's eat first, the chef of our canteen was brought from our village, and he is Uncle Cai, who makes the banquet." ”

"Uncle Cai is here, hehe, okay, find Uncle Cai to drink two cups."

The three of them went to the dining hall.