South of Tianjin, in the evening. Pen, fun, pavilion www. biquge。 info

Yuan San'er, a shoemaker, collected his stall and went home, and when he passed by the grocery store at the entrance of the alley, he took out a bottle and prepared to go in to make soju. As soon as I walked to the door, I saw that the counter was full of people, and there was a news broadcast with full words.

"Yesterday, Chang Kaishen, the puppet government of Nanjing, telegraphed the whole country, swore in Xuzhou, and issued the general attack order of the Second Northern Expedition. Chang Kaishen appointed himself commander-in-chief of the First Army and marched north along the Jinpu line; Feng Yuxiang served as the commander-in-chief of the Second Group Army, advancing along the Luxi and Zhinan lines between the Jinpu and Jinghan lines to the north; Yan Xishan served as the commander-in-chief of the Third Army, and marched eastward from the Jingsui and Zhengtai lines; Li Zongren was appointed commander-in-chief of the Fourth Army......"

Yuan San'er's first reaction when he heard the news was not that he was going to fight again, but that his voice was really good. He strangely squeezed into the crowd, but saw a small box on the counter, and the sound actually came from the box.

This is the cheapest ore radio, and the appearance is completely different from that of later generations.

The outer box is made of cardboard wrapping cloth, and when you open the lid on the top, you can see many knobs and some things like nuts. There is also a small compartment next to it, where a pair of headphone-like amplifiers are placed.

"It's rare!"

"You said that this foreigner's brain is so bright, and he can put sound in a box."

"Is this a new record player? Why can't I see the record? ”

"Boss, what are you?"

“……”

The crowd of onlookers was talking, and the grocery store owner laughed: "This is called a spar radio, an American product." ”

"That would cost a lot of money, wouldn't it?" The onlooker asked.

The boss smiled and said, "Haha, it's not expensive, you can buy it for 25 yuan." ”

"Hey," Yuan San'er gasped, "25 yuan is not expensive?" That's enough for me to fix my shoes for more than half a year. ”

The boss said, "Actually, I didn't buy this radio." It was Xinfu Foreign Company and China Radio Station that did the product promotion, and they were temporarily stored here for free, and now there are many stores in the city. It can only be used for free for a month, and the next month people will have to take it back, and then they will have to pay for a radio if they want to listen to it. ”

As the boss was talking, the news broadcast suddenly ended, and was replaced by an advertisement: "People and horses go straight to sell, and the wine smells ten miles of incense." Yiju Yongji adopts advanced and scientific management mode, combined with traditional Tianjin liquor brewing method, to produce mellow and sweet sorghum liquor, rose dew liquor, and Wujiapi liquor, which is the first brand of Tianjin liquor industry......"

The audience suddenly became happy, and someone said: "I have drunk the five plus skins of Yijuyong, and the last time my son-in-law had a treat at his house, there were five bottles of Yijuyongji, and the wine was really good!" ”

The bystanders sneered: "Lao Li, about a few bottles of wine, I think you have to blow it for the rest of your life." ”

Today, radio listeners are still small, and advertising costs are pitifully low. Take Yiju Yongji Distillery as an example, it only gives 10 yuan a month, and can broadcast advertisements three times a day.

The liquor advertisement ended, and it was the dance hall and ink advertisement again, and the onlookers in the store actually listened with relish.

"Cross talk is a kind of folk rap art, which originated in North China in the Ming Dynasty and became more prosperous through the development of the Qing Dynasty...... Next, please listen to the cross talk performed by Zhang Shouchen and Lu Xiangru - "Article Meeting"! ”

Before the cross talk started, the store became noisy:

"Hey, there is still cross talk on this foreigner's radio!"

"It's still Zhang Shouchen, I used to hear him say cross talk, and he said it so well. It's a pity that he has entered the cross talk garden in the past two years, and he has to spend money to buy tickets to hear it. ”

"Don't make any noise, don't make any noise, listen quietly."

“……”

The Taiping lyrics sung by Zhang Shouchen came out on the radio: "That Han Gaozu has a way to sit in the country, and there are monarchs and ministers, and all the people are safe." There was a Sanqi Xian King named Han Xin, who destroyed the Chu State and put this society ...... peace."

"Good!"

"One more!"

The audience applauded, and they completely turned the grocery store into a cross talk garden.

"Huh~~~~"

"Hahahaha!"

The cross talk continued, and everyone let out laughter and laughter from time to time, as if they were having a meeting.

After listening to this cross talk, Yuan San'er suddenly found that it was already dark, he slapped his head and shouted: "Give me half a catty of soju, hurry up, I have to go home for dinner!" ”

"Oh, how did I forget to eat."

"Uncle, aren't you leaving?"

"Don't rush, I'll listen again. Go back first, and ask your aunt to finish the meal for me. ”

“……”

Most of the people in the shop left in an instant, and the rest were reluctant to leave, and they stayed until the store closed.

The boss was very happy in his heart, these guys who came to listen to the radio, how could they express it. For example, if you listen to it for three or five days in a row, you have to buy something to get your way. With this radio, his grocery store is much more popular than other stores around.

The boss has decided that when the one-month free trial ends, he's going to actually pay for his own radio.

The most terrifying thing is the Central Plains Department Store, where at least fifty or sixty people come every day to listen to the free radio. The department store did not wait for the end of the trial period, and directly spent money to buy it, and it was to buy a high-end radio for 50 yuan.

The casing of this premium radio is wooden, and the sound quality is much better than that of the lowest-grade ore radio.

For the people of Tianjin, whether it is ordinary people or dignitaries, radio and radio are new things. Nowadays, there are many former Qing Dynasty widows, who go out in the morning with a birdcage in one hand and a radio in the other, which is a symbol of status.

……

Foreigners' Club.

"Hahahaha!"

Davis laughed out loud and said to Zhou Hexuan: "Zhou, guess how many radios I have sold in the past half a month?" ”

"How much?" Zhou Hexuan asked as he drank beer.

"Beiping and Tianjin, as well as the surrounding areas, sold a full 506 units." Davis said with five fingers outstretched.

Zhou Hexuan smiled: "This is normal. In particular, in the Tianjin Concession, there were hundreds of widows, warlords, and politicians who lived in the city, and they had money and were ideal users of radios. ”

Davis patted Zhou Hexuan on the shoulder and said, "But I still want to thank you." Zhou, you are a genius at broadcasting, and the programs of several radio stations in Shanghai are not as good as yours. ”

Zhou Hexuan glanced at him: "Brother, you have made money, and I have been losing money." The initial investment of 6,000 yuan is not counted, and now there is a net loss of more than 30 yuan every day, and when the announcer and technical staff change from part-time to full-time, the loss will be even more. ”

"I haven't earned it yet, so I'll give you a set of broadcasting equipment for free." Davis complained.

Zhou Hexuan pondered: "When the radio sells 1,000 units, please inform me, the advertising fee should be increased." ”

Davis said: "The businessmen of Tianjin must be happy, and the effect of your broadcast is very good. ”

"I hope so," Zhou Hexuan said, raising his glass, "come, toast to your radio, my radio station!" ”

"Haha, cheers, happy cooperation!" Davis was so happy that he took his beer and drank it down.