Chapter 59: Hepburn Fashion Group
Although Zhou Nan had never considered entering the fashion industry before, today he met three big bulls who led the world trend in later generations, and it would be too stupid to let go of this opportunity.
The wealth of a designer depends on his talent, but a designer is different from a writer, a writer can show his inner talent with a pen, but the designer's work needs a medium to be discovered by others, and it needs a stage to be accepted by others.
Is Dior talented? There is no doubt about it, but he has no money. Without money, I can't even fill my stomach, let alone buy those expensive fabrics and hire workers to make them.
There is also a stage of promotion and distribution, and these investments are not a small amount. Until their designs are not recognized and their clothes are not sold, they simply can't play in the industry without money.
However, these financial pressures, which are unbearable for ordinary people, are not a problem at all for the current Zhou Nan. Although he doesn't have much money in his hands now, he wants to turn over a little "small money" and has no pressure at all.
With Dior excluded, the rest of Balmain and Givenchy were even more excited. Because there are only two of them left, the probability of being picked now becomes 50%.
At this time, even Givenchy thought that he was unlikely, but he couldn't help but increase his sense of anticipation.
But at this time, they envied Dior's good luck again. In the fashion industry, there are countless good designers, but how many can really have the opportunity to open their own studio?
Why was Chanel famous in her early years? It's not that she met a few big donors, a big financier helped her open a hat shop, and a big donor helped her open a studio, and she really became popular all over Paris after that.
Zhou Nan nodded at Dior, calmed his heart, and then said to Balmain: "Mr. Balmain, I like your intellectual and elegant style very much, but my fiancΓ©e is only seventeen years old, so I personally think that the intellectual style may be more suitable for her ten years later." β
Balmain nodded excitedly and said, "Yes, but when I saw your design draft Mr. Zhou, I already had a new idea, in fact, this one ......"
He flipped through Zhou Nan's design draft, found the sketch of Audrey combing a hairpin with a falling hairpin, but with oblique bangs, and said: "A seventeen-year-old girl is more suitable for this kind of youthful and pretty outfit, but will this skirt be a little shorter?" β
In this era, women wear skirts at least above the knees, and in Zhou Nan's picture, Audrey wears a short skirt above the knees, so he said so.
Zhou Nan nodded and said: "These are just the images I imagined in my heart, if you want to turn these designs into real objects, you still need to match, as long as there is no conflict between our ideas, it is enough." I wonder if Mr. Balmain has any plans to set up his own studio? β
"Of course! This is what every designer dreams of. β
Givenchy was very disappointed at this time, although he was only nineteen years old and thought that he still needed to accumulate more experience, but such an opportunity disappeared in front of him, and it was fake not to lose it.
However, Zhou Nan looked at him and said, "Mr. Givenchy, although your design still has many shortcomings, I have seen your talent and spirituality in your design. So, if you want, you can become Mr. Balmain's assistant, and after continuing your studies, when you think you have the ability to create on your own, I will not be stingy to give you a chance to develop, I don't know if you are willing? β
"Of course, sir." He looked at Zhou Nan excitedly, glanced at Audrey again and said, "Miss Hepburn is like an angel, if I can design clothes for her, I am willing to pay no salary." β
Zhou Nan had to warn him: "You have to remember that she is my fiancΓ©e. β
"Yes, I'll keep it in mind."
Zhou Nan patted the back of Audrey's hand, who was holding his arm, and said, "Audrey, you go and see what Etinny and Heitinga are up to, and let them come over for a while." β
Audrey nodded, but looked at the design draft that Zhou Nan had drawn for her. "That'...... These drawings ......"
Zhou Nan couldn't help but smile and said, "Don't worry, I won't let them take it away." β
Audrey didn't know that Zhou Nan could draw before, and she painted so well, in her opinion, every one of them was so beautiful and charming. Even she couldn't believe that she could become so beautiful, and after these sketches were finished, she loved them like treasures and regarded them as her most precious treasures.
Hearing Zhou Nan say this, she smiled shyly at the three designers and went to find Etinny and Heitinga.
Etinny: They were in charge of communicating with them, and then making a budget, how much money they would need to invest, and how much they would have a stake in the studio, which was not something that could be determined with just one mouth.
Zhou Nan returned to his room and began to write about the academic content published in the newspaper today.
By noon, all three agreements had been roughly negotiated. In fact, Paris now has a complete set of investment agreements in this sector, and there is a rough standard for all aspects of investment.
To set up a medium-sized studio, the rent is not much cost, the key is to purchase all kinds of fabrics, cut and design.
The studio will not go directly to the custom service in the first place, because at this time, no rich and big customers will trust a designer who has just opened a business and is not famous.
Therefore, at this time, the studio mainly focuses on making ready-to-wear, first establishing a sales channel with shopping malls and clothing stores to maintain its own survival, and then pursuing the pursuit of design and brand building.
Renting a shop on Avenue Michel in Paris only costs a few thousand Swiss francs, and the subsequent capital investment can be as little as tens of thousands of Swiss francs to operate, of course, more capital is better.
Zhou Nan will give Dior and Balmain an initial investment of 50,000 Swiss francs each, and an additional 10,000 Swiss francs for settling-in expenses.
And Zhou Nan will own 70% of the shares of the two studios, however, this is not fixed. In the future, there will be an annual adjustment to the shareholding ratio, and Zhou Nan will allow them to have a right of first refusal to buy back their shares until they are able to control more than 51% of the shares.
For the capitalists of this era, this condition of Zhou Nan can be said to be quite relaxed. When Chanel launched its own hat brand, the investors immediately accounted for 90 percent of the shares, and Chanel only had a 10 percent profit share.
Of course, such a cooperation will certainly not last long, and after making money, Chanel directly withdrew from the cooperation and looked for investors again.
Zhou Nan knew that these two designers were big names in the industry, so he also wanted this cooperation to last forever. In addition, he himself does not know much about the fashion industry and does not want to interfere too much with their development, so in the end, it is beneficial for both parties to allow them to take control.
Of course, there are some differences with the cooperation between the two of them, Dior directly financed him to open his own brand store, while Balmain established two brands at once.
Balmain will initially set up a Hepburn brand store, a Balmain brand store, and the positioning of clothing will be slightly different. The current Hepburn brand will tailor her own style of clothing according to Audrey's appearance, while the Balmain brand will be more mature and intellectual.
In order to support Givenchy, although the overall style will be controlled by Balmain, the specific design will be handed over to Givenchy.
When Givenchy grows up, whether he wants to stay in Heben or set up his own brand store, Zhou Nan will strongly support him.
In this way, Zhou Nan will almost invest 200,000 Swiss francs for the upcoming Hepburn Fashion Group, in addition to the 120,000 Swiss francs invested in Dior and Balmain, the rest of the funds will be invested in the Hepburn brand, from clothing, shoes and hats, all the way to perfume, to start a full range of positioning and packaging design.
Before doing it again, Zhou Nan wrote a check for 10,000 Swiss francs and asked them to design a few sets of clothes for Audrey according to Zhou Nan's design draft before setting up their own studio.
From the thirties to the present, the exchange rate of the franc has been declining, and now one dollar is equivalent to two hundred francs, and according to the exchange rate, this ten thousand Swiss francs is equivalent to almost six hundred thousand francs, enough to make Audrey a few luxurious clothes.
However, they did not take away the design drafts, which Audrey looked at more than anything else. They had to spend an hour copying a few copies before leaving.
It wasn't until the three designers were sent off that Etinny couldn't help but sigh. "Jonas, while I think your investment might be a good one, I have to say that you need to raise money quickly."
Audrey was also a little weak-hearted, holding Zhou Nan's arm and asking in a coquettish voice: "Jonas, is it really worth spending so much money for me?" β
Zhou Nan stroked her face and smiled: "For you, I am willing to give everything I have." β
Etinny couldn't help but shudder, this is too numb! However, the lethality of these words to the little girl is really too great, and Audrey has been moved to tears! hugged Zhou Nan and didn't know how to express his feelings.
Etinny also admired Zhou Nan even more, his little tutor has not only reached a super high level academically, but even coaxing girls to be happy, he is also a genius.
Zhou Nan said: "Etinny, help me find a suitable accountant, whether it is the expenses of you people, or all aspects of investment in the future, I need a professional accountant to help me manage it." In addition to professionalism, I hope his character is more reliable. β
"Okay, I'll do that when I get back."
There was a knock on the door, and the waiter stood at the door with several polite men: "Mr. Zhou, Mr. Coty is here to visit." β