Chapter 60: Coty

Although they didn't know this Mr. Coty, they saw Fryer, the deputy editor-in-chief of Le Figaro behind him, and Zhou Nan guessed the identity of this Mr. Coty.

This should be the majority shareholder of Le Figaro, France's most famous perfume king François Coti. Although they hadn't seen him, Zhou Nan and they had all heard of this gentleman's name.

He is best known for his story of deliberately smashing the perfume bottle during the start-up stage to make the perfume smell overflowing, and in this way he used this method to promote it, and finally succeeded in winning the first order, and has since become the most famous perfume king in France.

His pitch story has become a classic and has been written into a classic business case. In 1915, Moutai broke the bottle and won the second place in the Panama International Exposition.

Coty, who is almost 70 years old this year, is as polite as Jean Nord, and he is meticulous in his body. The upper-class French of this era are almost always dressed like this, and it seems that if they are casual, they will lose their identity.

Zhou Nan immediately greeted him and stretched out his hands affectionately. "Hello Mr. Coty, nice to meet you."

Coty is not tall, looking less than 1.7 meters, but because of decades of success, he has a momentum that people can't ignore.

He shook Zhou Nan's hand heavily and said, "Mr. Zhou, the whole of Paris is boiling because of your arrival, this is a grand occasion that has not appeared for a long time. And ......," he turned to look at Audrey and laughed. "Miss Hepburn's charm has captured the hearts of all French men. Mr. Zhou, you are a lucky man. ”

"I think so too."

Everyone in the room laughed, only Audrey was a little embarrassed, nodded slightly to Coty, bowed her head and smiled.

After introducing each other, Audrey packed up the sketches, and when she saw a room of men, she whispered, "I'm sorry, I'm out of company." ”

Coty said, "Miss Hepburn, one of the purposes of my visit today is for you, and I hope to hire you as the spokesperson for our Coty perfumes. ”

Audrey was a little surprised, didn't know how to react, and looked at Zhou Nan for help.

Zhou Nan lightly sat down on the sofa before saying, "Mr. Coty, don't you think it's an adventure?" ”

He withdrew some obsessive but never obscene gaze from Audrey's face, shook his head and said, "No, I don't think it's an adventure. Miss Hepburn is not only the envy of men, but also the envy of women, and if she can endorse my brand, I think it will have many benefits for both parties. ”

Of course, Zhou Nan didn't care about this kind of appreciative gaze, he sighed and said, "Mr. Coty, in addition to the spokesperson, I think we can have another way of cooperation. Audrey, do you want me to do the trick for you? ”

"Of course." Audrey stood up in a panic and tried to leave, but dropped a drawing onto the coffee table in the middle of the crowd.

When Coty saw the image of Audrey drawn by Zhou Nan, he was stunned for a moment, looked at everyone with some suspicion, and asked, "Can you let me appreciate this painting?" ”

Zhou Nan pulled Audrey to sit down beside him and patted the back of her hand for comfort. Now she hasn't really grown up, and she is always a little afraid of such serious social situations.

Coty looked at the painting for a while, then looked at Audrey a few more times, and couldn't help but sigh: "This is really a perfect painting, I don't know which artist is the handiwork?" ”

As a Frenchman, almost everyone is full of artistic cells, even if they don't know how to create, they must know how to appreciate, because they have been receiving art since they were young, and there are art appreciation classes in primary and secondary schools.

Even if they don't have the ability to create, they can easily see whether a painting has basic skills and spirituality, and distinguish the difference between a painter and an artist.

Zhou Nan smiled embarrassedly. "It's just a work I'm interested in, I'm afraid it's not a classic."

He smiled and said, "No, although it's just a sketch, you can easily see your ability from the lines you put down, the level of light and shadow." I didn't expect that Mr. Zhou was not only a scholar of literature and philosophy, but also an artist! ”

Zhou Nan saw the unreliability of the French again, because he seemed to have forgotten his purpose, and began to discuss painting skills with Zhou Nan with the painting.

It was Fryer who coughed dryly and reminded: "Mr. Coty, Miss Hepburn seems to be a little unsuitable for such an occasion......"

Coty reacted at this time, and was in a trance for a moment, before asking Zhou Nan again: "Mr. Zhou, did you just say another way to cooperate......

Finally back to the topic, it's not that Zhou Nan is unwilling to discuss art, but that he is not used to talking about cooperation with a businessman, but now he is so confused about art.

"Yes, actually, not long ago, I just sent off three talented designers because I was interested in starting a fashion company in Paris under the name of my fiancée."

He regained his businessman nature, his eyes drifted a few times on Zhou Nan and Audrey, and asked, "Then what is the cooperation you are talking about?" ”

"Coty is the largest fragrance brand in the world, and it's certainly a great honor for my fiancée to be able to endorse Coty. However, we didn't want to take any compensation, we just wanted Coty to develop a new fragrance for my fiancée that would not only match my fiancée's temperament, but also have a very different feel from other fragrances, like the best-selling Chanel No. 5 right now, with the most memorable scent enjoyment. ”

Coty pondered for a moment and asked, "Mr. Zhou, I will not deny the depth of your research on the humanities of history, I have also read your recent debates with other historians in my Le Figaro, and have studied your masterpieces. But I don't know, how much do you know about perfume? Although in terms of scale, Chanel is a far cry from my Coty, but I have to admit that Chanel No. 5, that is a miracle in the history of perfumery. The fragrance, using 130 fragrances, took Ennisbau and Mademoiselle Chanel two years to develop. ”

Zhou Nan nodded and said, "I know that a classic perfume requires a certain amount of luck to be successful, but what about when I have already determined the overall fragrance of this perfume at the beginning?" ”

He shrugged his shoulders, spread his hands and said, "I'm listening." ”

Zhou Nan didn't know much about perfume, and said with a smile: "No, no, I don't actually know about perfume, I am a layman for the top notes, middle notes, base notes, and fragrance types of perfumes." However, Audrey is my fiancée, and I know her better than anyone else. Therefore, I also have my own understanding of how to show her unique charm. I'm just telling you what I understand, and then using your professional technical means to show it all. ”

Coty looked at Audrey and couldn't help but say in amazement: "Mr. Zhou, you are a jealous man, if I were forty years younger, I would definitely duel you for her." ”

Zhou Nan ignored his witticisms and continued: "Audrey's charm is not because of her beauty, there are not 100,000 girls with beautiful faces in Paris, but 80,000. By her appearance, no woman can say that she is more beautiful than others. ”

For Coty, who has studied women all his life, Zhou Nan's words resonated with him. "Yes, the reason why a woman attracts a man is that she needs a beautiful face, but at the same time, she also needs to have her own temperament and talent to make this beauty beautiful and charming."

Zhou Nan also said approvingly: "Audrey's beauty is mainly because of the innocence and clarity she has, this kind of pure to the extreme beauty can only be found in children, and this is also the youth that countless women can't love." ”

Coti laughed, looked at Audrey, who was becoming more and more shy, and said: "Look at her eyes, like a curious deer, carefully looking at this strange world, wanting to fit in, but it seems that the next second she wants to escape." ”

Zhou Nan said with great sympathy: "In my motherland, there is a poet's poem that perfectly explains your sentence. 'The most is the gentleness of the bowed head, like the shy ...... of a water lotus flower that is not better than the cool breeze'. ”

Xu Zhimo's modern poems are originally the most meaningful to read in English, but French is the most elegant language, and it should be read in French with more rhythm than Chinese.

Coty exclaimed, "This poet is really great, and this poem is beautiful. ”

Zhou Nan didn't want to continue talking about this topic, and pulled the topic back. "So, my goal was to create a fragrance that was exclusively girly, and the base was not the most popular rose and lavender fragrances at the moment......"

"Artificial flavors?"

"No, it's the elegant fragrance of jasmine and lily of the valley as the main tone, I don't understand the changes in the fragrance before and after the perfume, but everything should be presented around the main expression of youth, elegance, delicacy, and nostalgia."

Lily of the valley is more common in Europe, but jasmine is rare. But for Coty, who has studied perfume all his life, he certainly knows the jasmine of the East, even better than the vast majority.

He was immersed in his own fantasy world, as if he was thinking about how to match the scents.

After a while, he recovered and asked, "Mr. Zhou, but Audrey will grow up slowly, but this perfume doesn't seem to represent all the beauty of a woman." ”

Zhou Nan smiled: "This perfume has only one purpose, which is to become the first bottle of perfume for all girls, and in the future, of course, we can create more types of perfumes." ”

Although the age difference between the two people is forty years, this resonance of beauty caused from the beginning makes the two people have a feeling of familiarity at first sight.

Around the cooperation between Audrey and Coty Perfume, the two communicated for a long time, and finally reached a consensus on cooperation.

At this time, Coty said with a smile: "Since the cooperation with Miss Hepburn has been almost discussed, the rest of the matter will be left to the lawyer to discuss." Mr. Zhou, we can talk about the cooperation between you and me now. ”