Chapter 54 Expensive Small Advertisements, and Protection Fees......
There was the Song Dynasty, because it was not forbidden to the sea, so the overseas and domestic economic foundation was very strong. Merchants were very active, so many people engaged in jobs that were indirectly or directly related to commerce, so when land annexation was at its worst, there were no famines like those of the later Ming Dynasty.
Therefore, the Cao family and others are all behind the national generals, but they have been in business for generations. Even if Zhu Zilong reveals his identity as a prince in the future, he can still do business in the same way.
On the contrary, if Zhu Zilong is not the prince, but the prince, it will be inconvenient. Because the crown prince and the emperor are the foundation of the country, the civil officials will find trouble and scold people every day, so basically don't want to do business!
Seeing that the situation was good, Zhu Zilong took out dozens of pieces of soap that afternoon and asked Xiaomei and other girls to distribute them on the street. Not only that, but he also picked up a pen and paper in the house and wrote dozens of large and small things like a notice.
Posted on the walls around it, this is similar to the street advertisements and big-character poster-style propaganda in the 21st century. In the Song Dynasty, it was generally only used when the government issued a poster, and if the average person posted more. You have to go to the yamen to inform you and get permission.
However, Zhu Zilong is the prince, and in the yamen nearby, the county official is not as good as the county manager, and Wang Dutou is also an acquaintance, so he posted it at will.
Zhu Zilong originally wanted to write hundreds, tens of thousands of small advertisements on paper, so that the girls could go out and distribute them.
But come to think of it, paper wasn't cheap in this era. A printing of paper, ink, food, money, a total of three pick-ups. The big paper is one hundred and one Lu picks up Wu Zhang, and the money is counted and the three are enough. In other words, the Northern Song Dynasty paper was 0.115 wen per sheet, and the big green and white paper was 7.33 wen per sheet.
In other words, any paper that is too poor to be written as an advertisement. If you want to promote it on a large scale and have an advertising effect, you must use big green and white paper, which is about 10 yuan a piece.
Think about it, a piece of soap may only be priced at a few tens of yuan in the future, about a few tens of yuan. However, now, a casual advertising leaflet costs about ten yuan, and it's a fart advertisement?
Let's use the style of big-character posters in the neighborhood to post propaganda everywhere!
Everyone was busy, and Li Sanniang was not idle. Because I heard what Zhu Zilong said before, in the first three days of the official sale, for every three pieces of soap that others buy, they will give a piece of tofu for free. So, she had to start preparing in advance.
According to legend, the tofu making technology was founded by Liu An, the king of Huainan in the Han Dynasty. But in fact, he is only a recorder, not an inventor. Just like paper, because of the needs of propaganda, the Chinese also made future generations mistakenly that Cai Lun invented papermaking, and then the Chinese had paper.
In fact, this is not the case, in the first year of Yuanxing of the Eastern Han Dynasty (105), Cai Lun improved papermaking on the existing technology. He used tree bark, hemp and cloth and fish nets and other plant raw materials to make paper through the process of frustration, pounding, copying, and baking, which is the origin of modern paper.
Basically, many of the so-called inventors in history were reprocessors. Who the real source inventor is has disappeared in the long river of history. I just couldn't find the person who was before, so I had to regard the person who contributed the most as the inventor.
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Making tofu is also a technical job, and not everyone can do it.
In the Song Dynasty, tofu was made from gypsum or salt brine as a coagulant. Because the Song people ate less pork, they gave tofu a high status, which was more orthodox than pork.
Similar to what we modern people said in later generations, it is a home food dish that is slightly as famous as chicken, fish, duck, and other high-end food ingredients.
Therefore, the tofu here is not the price of the 21st century, what is three or four yuan a dollar. I'm sorry, but here is a piece of tofu for a few yuan (a few yuan).
Moreover, it is also divided into three, six, nine and so on, and the price of high-quality tofu has reached a higher level.
Therefore, Zhu Zilong has a clamor that anyone who buys three pieces of soap during the event will give an extra piece of tofu. If the price of this tofu is as cheap as it is in the modern 21st century, then Zhu Zilong will not have the face to take it out as a gift.
Li Sanniang has no objection to Zhu Zilong's behavior of asking her to make tofu here. Not to talk about the intimate relationship between the two, let's just say that Zhu Zilong sent more than a ton of refined rice to her home today, which is equivalent to Li Sanniang's usual income for about a year.
How about sponsoring tofu?
What's more, Zhu Zilong also said that he would give her a share afterwards, and that was his own business. Naturally!
When I was young, a few girls who had gone to other streets to distribute giveaways returned.
Among them, Xiaofeng's face seemed to have tear stains, and Zhu Zilong hurriedly stepped forward and asked with concern: "But you fell?" Or is there wind and sand in your eyes? ”
Xiaofeng replied: "These are not these, they are gifts from the slave family, and they were all snatched away by the ruffians on that street." They even had to pay protection money to their slaves, saying that this was the case for every family doing business. ”
"There is a reason for deception!" Zhu Zilong was furious on the spot, and the protection money collected by the gangsters was received from him?
This TM hasn't opened yet, just a leaflet, and there are gangsters who charge protection money. Really waiting for it to open, still have it?
"It's like this on weekdays, Erlang is rare and weird. Speaking of which, we actually hate and fear these gangsters more than we are afraid of people like Gao Yanei. It's a pity that there are some small things about public security, as long as no one dies, there are not enough people in the yamen. Even Kaifeng Mansion rarely cares about it, and we are all miserable! Seeing this, Li Sanniang on the side stepped forward and sighed.
Hearing Li Sanniang say this, Zhu Zilong's eyes flashed a few times, thinking that they were hanging like this? As long as you don't kill people and get a big criminal case, Yamen Yagen doesn't care much about this kind of gangsters' behavior?
No wonder, the heroes of the Great Song Dynasty written in "Water Margin" can meet a few casually. With such a management method, there are naturally countless gangsters.
While thinking about it, Zhu Zilong saw an acquaintance in the distance who seemed to walk by. If you take a closer look, isn't this exactly Fuyasu?
Hurriedly called him over and asked if such a reason was true or not, and he knew if it was true.
Looking at Fu An's eyes, his expression evaded, and Zhu Zilong understood. This kind of thing, like these gangsters under Gao Yanei, and the people who have the name of civil servants in the official, how can they not know?
This kind of thing has always been possible to exist for a long time only if both black and white X are dotted out.
Thinking of this, Zhu Zilong held a fan in his hand, and said to Fu'an in a positive color as if he was ascending to the court: "I don't care about other streets, there are a few streets around here, and the future protection fees will be handed over to the king's people to collect, have you written it down?" ”
"Yes, yes, yes, the villain knows!" Cold sweat beaded on Tomiyasu's head.
To say that this protection fee, in fact, many places in Kaifeng are collected by Gao Yanei. Otherwise, just by virtue of his monthly expenses for Gao Yu as a righteous son, there is no external block. How can you live so freely?
Gao Yu recognized Gao Yanei as his son, but Lao Tzu is not dead, and the monthly living expenses in his son's hands are not much more.
Therefore, this is such a secret errand for Gao Yanei to borrow tiger skins to collect protection money. Otherwise, how did a lot of gangsters like Tomiyasu get to Gao Yanei's subordinates?
And in the ordinary yamen, why do they turn a blind eye to the gangsters on the street? Naturally, there are unspoken rules in it!
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