Hyping a famous prostitute is actually similar to hyping a star in later generations. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 Through these hyped famous prostitutes, Dai Yan let them shuttle between the various elites in Taoqiu, and in this way, he obtained a lot of information that he could not usually collect.

In order to manage these special intelligence, Dai Yan even compiled these ** into a special agency in Taoqiu: the Department of Missions.

And Dai Yan used the way of hype, which also made Taoqiu's Qinglou re-understand this industry. However, he didn't want to rely on this "service industry" to make money, but saw the deeper industry behind the Qinglou!

This is the real entertainment industry.

Although the original Qinglou is also a kind of entertainment industry, this kind of service that can only meet people's physiological needs is, in Dai Yan's view, an extremely low entertainment industry. The truly high-end entertainment industry is an industry that allows people to enjoy entertainment mentally!

Dai Yan's "guidance" for the Qinglou industry can be regarded as guiding them to move forward in the direction of entertainment spirit, and at the same time giving them a reminder: don't always plant on low-end physiological entertainment!

Soon after the opening of Joyful House, Dai Yan began to make a big move in the entertainment industry, which was to introduce novelists and create plays.

Novels already exist in today's Warring States period. Later, in the Eastern Han Dynasty, the famous historian Ban Gu commented on the academic schools in the world, and he said the comment of "nine streams and ten schools", which refers to the ten most influential academic schools in the world, and the novelist is the only one that does not enter the stream!

It's not for nothing that a novelist is rated as unpopular! From the Spring and Autumn Period to the Warring States Period, the whole world has always revolved around the nobility and was ruled by the aristocracy. All academic schools in the world can have different views and represent the interests of different classes, but one thing is inevitable: the academic articles made are all for the aristocracy!

Even the Mohists, who represented the interests of the urban handicraftsmen, and the peasants, who represented the interests of the peasants, were no exception! If they didn't have such characteristics, they wouldn't have stated their academic concepts in front of Dai Yan at all and pledged allegiance to Dai Yan.

Novelists, on the other hand, are completely different, they themselves are not from high backgrounds, and most of them are petty officials who know a little bit of Braille. They collate stories from street talk or hearsay, write them down, or spread them by word of mouth. And the object of their statement is not only the aristocratic class, but the whole society!

And this indiscriminate communication method of novelists naturally makes the nobles uncomfortable. In the minds of the nobles, their status is noble, can their status be the same as those **? As a result, they disdain this "vulgar" school, so it is not surprising that the influence of novelists has remained at the bottom and has never been able to rise.

However, Dai Yan did not dare to despise the role of a novelist! If we talk about the cultural works that have the most extensive influence on ordinary Chinese in later generations, Dai Yan is sure that it is definitely not a famous poem in Tang poetry and Song lyrics, but must be novels like "Romance of the Three Kingdoms", "Water Margin" and "Journey to the West"!

After all, those people with a low level of education can't understand the beauty of those sunny springs and snows, they can only understand the entertainment of these lower riba people!

You don't see, my Qing Dynasty seized the world of the Ming Dynasty, relying on the political wisdom in "Three Kingdoms". And the names given by the thieves at the end of the Ming Dynasty, such as Hengtian King, Guotianxing, and Nine Dragons, are mostly related to the novel characters that circulated in society at that time!

In fact, this is because the wider the audience of a literary work, the greater its influence. Of course, Dai Yan understood this truth, so instead of despising novelists like the nobles of this era, he even personally sent people to Qi country, where novelists were most accumulated, to invite these people to Taoqiu to promote their works!

The works of novelists of this era are very simple, most of them are like "Qi Harmony", which can be said to be completely short stories.

However, although the level of novelists in this era is relatively poor, the insight of the common people at the bottom of this era is even worse. Dai Yan asked the novelists to tell stories in the way of future generations, and various restaurants and teahouses cooperated to use their venues to give speeches, which was immediately welcomed by the common people at the bottom of the entire Taoqiu!

And those who received a particularly good response among the common people of Taoqiu, Dai Yan even specifically instructed Taoqiu's newspapers and periodicals to cooperate with novelists and let them publish their works in newspapers!

After initially opening up the market, Dai Yan told novelists not to stick to short stories all the time, and let them start to preliminarily create some novels that are medium-length and have academic connotations and can fit the ideas of the times!

In order to set an example for these novelists, Dai Yan shamelessly plagiarized the essence of the later Yuan miscellaneous dramas and created a novella "The Orphan of Zhao".

Dai Yan came to this era, and he had a marrying alliance with the Zhao State, so he also had some knowledge of the early history of the Zhao family. From the information he learned from Zhao Xue, he knew that the Zhao clan was almost wiped out by the Jin State in the early days, and the main reason was that the Zhao clan's power in the Jin State expanded too quickly, which caused the jealousy of Jin Jinggong. So Jin Jinggong took advantage of the Zhao clan's ** dispute to eliminate the authoritarian Zhao clan in one fell swoop!

This kind of thing, in the Spring and Autumn Period, it doesn't matter whether it's right or wrong, Dai Yan also learned from Zhao Xue's mouth that the orphan Zhao Wu, who revived the Zhao family again, was able to survive, in fact, not by the strength of any retainers, but by the identity of Zhao Wu's mother, the princess of the Jin Kingdom!

But novels, naturally, should also have a certain amount of imagination. Dai Yan watched the Yuan miscellaneous dramas of later generations, so he naturally used its general plot to make a novel that praised the loyalty of the Zhao family's retainers.

Unlike most of the novels of later generations, Dai Yan's "The Orphan of Zhao" took place in an era that is not far from the current era, and the concepts of loyalty, righteousness and even revenge are also very in line with the values of this era!

So this novel was an instant hit as soon as it was released! Whenever the novelist talked about Cheng Ying in the wine house teahouse and was willing to replace the Zhao orphans with his own blood in order to save the remnants of the Zhao family, everyone hugged each other and cried; And when Gongsun Chenjiu, in order to cover the orphans of the Zhao family, pretended to be angry and scolded Cheng Ying and was killed by Tu Anjia, the common people were shouting: Kill Tu Anjia! And when Zhao Wu finally grew up and finally killed Tu Anjia with his own hands to avenge the family, the common people applauded!

This kind of novel is different from the previous Zhiwei novels similar to "Qi Harmony", it tells a flesh-and-blood story, which makes it have a surprising sense of realism! Moreover, it caters to the simple concept of great revenge in China in this era, and promotes the idea of loyalty and righteousness to the common people in it! Due to the birth of this novel, the early black history of the Zhao family has also been washed clean, allowing people to see an incomparably glorious and noble Zhao family, which has greatly increased the favorability of Taoqiu people towards Zhao State! Even with Taoqiu's main mother, the prestige of Princess Zhao has also been greatly improved!

Soon, such a novel became known throughout Taoqiu. So Dai Yan took advantage of this opportunity to let people no longer use their ears, but their eyes to witness such a story.

Dai Yan specially selected talented talents from the excellent talents of Taoqiu, and taught them some acting skills in later generations, and after many rehearsals, let them show the plot of this novel to the common people of Taoqiu on the stage!

In this era, the excellent people that everyone understands are some artists who are engaged in music, dance and banter. And even if Yuren performs, it will only be carried out by a few people at most, and there is not much plot in it, just pure laughter.

And this scene of Zhao's orphans is different, in Dai Yan's opinion, although there are some flaws because of the unskilled performers, but it is a genuine drama!

True theatre is an art that combines literature, music, dance, fine arts, martial arts, acrobatics, and performing arts. This kind of performing art, which integrates multiple arts, immediately shows a strong vitality!

Take, for example, the first performance of Zhao's Orphan Play, which was performed on an open-air stage that Dai Yan had set up improvised. When it really shows all the plots in the novel, the common people of Taoqiu have already regarded those performers as real characters in the novel. So much so that when Tu Anjia appeared to destroy the Zhao family, countless Taoqiu commoners took out the things they were carrying, or picked up stones and other items from near the stage and threw them at the actors!

The actor was directly injured by the common people, and even the open-air stage was almost demolished! In the end, Dai Yan had to send the army out to maintain order!

However, the common people's performance of the drama was so exaggerated, that is, when the drama began to spread in Taoqiu. When most people are accustomed to the fact that the drama on the stage is just a performance, not a real thing, although people still have ups and downs with the plot, but there is no more radical behavior!

When the whole drama became popular in Taoqiu, Dai Yan even invested in the construction of a theater at the main entrance, put the drama in the theater to perform, and charged high tickets for it, and the whole theater was still in full swing!

Merchants saw the business opportunities in such an industry, so those powerful businessmen also began to come forward to build theaters in Taoqiu, and began to recruit excellent people from all over the world to come to Taoqiu to perform. In order to get a good script, they also support the novelists of Taoqiu!

Novels and plays, two new things, under the influence of commerce, interdepended and developed with each other, and gradually became a powerful entertainment industry in Taoqiu.

And Dai Yan, in response to such a scene, imitated the middle X department of the later Celestial Empire, and began to let the Ministry of Missions manage these entertainment industries. The Department of Missionary Education, by controlling the creation of novels and the performance of dramas, constantly promotes the "Taoqiu values" that Dai Yan needs, so that the entire Taoqiu can guide to the cultural atmosphere that Dai Yan wants!