Through the soft culture brought by the entertainment industry, coupled with the rising newspapers of Taoqiu, Dai Yan controlled the publicity of the entire Taoqiu! For the values he needs, he can not only let the newspaper directly and positively publicize it, but also spread his views clearly. Pen, fun, pavilion www. biquge。 On the other hand, he can also imperceptibly input values into the hearts of the people of Taoqiu through the soft culture of entertainment.

As a result, the entire Taoqiu's right to speak is completely in his hands! From upstream to downstream, from nobles to commoners, the entire chain is meticulous and there are almost no flaws!

As a result, the Department of Missions and Education has become one of the several institutions that Dai Yan paid the most attention to.

At the same time, the gradual rise of the entertainment industry also made him pay great attention to another industry that also belongs to the cultural industry, that is, sports.

The sports industry in Taoqiu originated very early, as early as Dai Yan's first arrival in Taoqiu.

Dai Yan was not a fan in later generations, but after he saw Keju in this era, he still liked the sport. And when he took charge of Taoqiu, he found that there was no exercise in the whole city to exercise the body of the people, and he felt that this situation was not suitable for cultivating the martial spirit of the people of Taoqiu, so he immediately moved the Keju of Linzi over.

Of course, Dai Yan is quite disdainful of Linzi City's Keju, the kind of sport that has no rules on the field and has 12 goals. Such a sport is rough enough and violent enough, and it can indeed cultivate the martial spirit, but the casualties caused are too great, and the nature of entertainment is reduced a lot! Dai Yan still made a slight adjustment to it.

First of all, the ball used in Kemari has been changed. The football used by Linzi people is a solid ball, and such a ball is not elastic enough, and the lethality is relatively large, which is too easy to cause danger.

Therefore, Dai Yan turned the ball used in Keju into the football of later generations. In later generations, football was divided into ball skin and inner liner, the ball skin was mostly made of canvas, and the inner tank was made of rubber. Although the rubber in Southeast Asia is very famous in later generations, and there have even been many rubber kings, the origin of this thing is the South American continent, and Dai Yan is estimated to be out of reach in his life.

He chose to use pig urine bubbles, a unique thing of this era, as a football liner. Pig urine bubbles are the bladder of pigs, which itself has very good elasticity. In the later Celestial Empire, when the Celestial Empire had just reformed and opened up, children who liked football but couldn't afford it would go to find a pig urine bubble, wash it, and then blow it to play as a football.

Dai Yan used pig urine bubbles as the ball gall of football, and sewed a layer of ball skin with cowhide on the outside of this ball bladder, although the resulting football, although it still cannot be compared with the professional football of later generations, but it is a hollow ball after all, compared with the ball of this era, the weight of the ball is lighter, and the elasticity is strengthened I don't know how many times!

With such a bouncy football, the distance the ball can be kicked can be greatly increased, and the offensive nature of the players can be greatly increased, and it is obvious that there are 12 more goals on the field. So Dai Yan also changed the rules of football.

He made Kemari's field larger, while the goal was cut to two. The number of players on both sides has changed from 12 to 11, and the number of players on each side has increased by four, excluding the dedicated goalkeeper. And this new Keju gameplay and rules, Dai Yan also mostly copied the modern football of later generations, which made the entertainment and competitiveness of the entire Keju greatly improved.

At the same time, in order to prevent the Keju arena from becoming a wrestling arena, Dai Yan also explicitly prohibited public brawls in the Keju ring. Of course, when grabbing the ball in private, Dai Yan will not care if he directly attacks the player in a more obscure way! After all, this is the era of martial arts, and he also wants to make Taoqiu people more martial!

In order to prevent players and spectators from being injured, Dai Yan also built a football stadium with a special arena and spectator platform. He didn't have the technique of transplanting natural turf like in later generations, but just let the disciples of the peasant family plant a little grass on the field, and as for how many abrasions on the players' bodies could be avoided, it was entirely up to them to create themselves.

In short, the appearance of the new Keju in Taoqiu is in every way a balance between this era and future generations. It is not only competitive and ornamental, but also conducive to cultivating the spirit of martial arts.

The fierce Keju movement soon became a popular sport throughout Taoqiu, and the entire Taoqiu, both men and women, were conquered by this hormonal-bursting movement! Subsequently, a small team composed of countless individuals rose rapidly, and everyone began to compete with each other.

After the major commercial banks in Taoqiu were registered and established and rose rapidly, the principals of the major commercial houses, in order to expand the influence of their own commercial banks in Taoqiu, have contributed money to build their own trading houses. For these teams, Dai Yan also began to standardize management, requiring each team to register and accept the management of the Yi government.

Compared with the kind of small teams established by the people, the big teams established by the major commercial houses can be regarded as the center of the entire Taoqiu Keju movement! And after Yi Wei entered Taoqiu, he had a unique vision, selected many talented players from the small teams all over Taoqiu, integrated them together, and formed a team called Qiyun Society, which soon began to defeat the entire Taoqiu invincible!

In the case of the increasingly fierce Keju movement, Dai Yan then launched the Taoqiu Keju Cup! This kind of Keju Cup is held once a year, and theoretically speaking, any team in Taoqiu can participate, but those small teams of an amateur nature are quickly eliminated in the qualifying rounds.

Those who can really participate in the Taoqiu Cup are all powerful teams composed of large commercial houses. And when the Qiyun Society formed by Yidun defeated all the teams for the first time and won the victory, the team was rewarded with a golden trophy and 100,000 yuan provided by the Yi Mansion!

Whether it is a trophy of the nature of honor or a substantial reward of 100,000 yuan, it is actually not enough to make up for the effort spent on the establishment of Qiyun Society. However, such a shrewd businessman as Yi Wei didn't feel that the formation of Qi Yun Club was a loss-making business at all!

Because of Qi Yunshe's victory, it brought him an unexpected fame. And his Yi Clan Trading House also spread throughout Taoqiu, so that all kinds of things sold through the Yi Clan Trading House later began to be in short supply! This also made the merchants of Taoqiu begin to understand the role of advertising!

And the people who benefited the most were undoubtedly those who were selected by Yiwei as players of Qiyun Club. And the most prominent figure among them is Gao Yang, a ranger who developed from Qi to Taoqiu.

He had lost all his fortune in the early collapse of the Taoqiu Exchange, and was already desperate, but he continued to drink every day to drown his sorrows, and once while drinking in the tavern, a football hit him on the head, which shook him out of his depression and made him extremely angry. So with his Keju technique in Qi Kingdom, he easily kicked the entire football into the clouds with a single kick and disappeared!

And this scene happened to be seen by Yiwei, who was drinking on the side. So Yi Wei was overjoyed and invited this Gao Yang to Qiyun Club to serve as the most offensive striker!

And Gao Yang did not live up to Yiwei's trust, in the competition for the Taoqiu Cup, he became a well-deserved scoring champion, and his goals alone accounted for more than one-third of the entire team!

In the most critical final of the Taoqiu Cup, in the match between Qiyun Club and the Circle Society formed by Bai's Commercial Bank, Gao Yang scored two goals and was the biggest contributor to Qiyun Club's victory in the Taoqiu Cup!

Because of such achievements, Yi Wei admired him very much, increased his salary in Qiyun Club, and gave him countless rewards! Gao Yang soon became rich again from the predicament of poverty! His wife and concubine were once again taken to Taoqiu by him from the Qi State!

And his performance in the Taoqiu Cup also made him a celebrity in the entire Taoqiu. As long as he goes out shopping, he will definitely be watched by the Taoqiu people. The men praised his prowess, while the women blushed and stuffed their personal belongings onto him!

For a small person like Gao Yang, who has always struggled at the bottom, when did he enjoy such respectful treatment? And what prompted him to rise to wealth again and attract everyone's attention was this little football! Gao Yang felt that football was his real nobleman, so Gao Yang resolutely changed his name to Gao Yu!

Gao Yang, no, now it is Gao Yu's success, which has also allowed countless Taoqiu people to see the direction of struggle! Without Dai Yan urging, people began to spontaneously exercise their own bodies, play football and practice their skills in various venues in Taoqiu, hoping that one day they can attract the attention of those teams and become famous in the Taoqiu Cup, attracting the attention of thousands of people!

For Dai Yan, the common people of Taoqiu have begun to exercise their bodies and ball skills, which will allow the entire Taoqiu to have a large number of high-quality soldiers in the future. And he himself has gained a lot of benefits because of the rise of Keju movement!

At the beginning of the Taoqiu Cup, there were merchants who opened bets to make predictions. This kind of thing is a common thing for the people of the world at this time, after all, even in the war between countries, there are businessmen who open gambling games on the front line to gamble! The outcome of the game between the teams, it is almost a reflex for everyone to bet on each other.

And Dai Yan has always been a little worried about such a gamble. What he hopes is that Keju can develop benignly in Taoqiu, and he does not want the phenomenon of match-fixing to occur in the future because of economic interests.

Therefore, he immediately completely banned businessmen from opening gambling games privately, in order to balance the interests of these businessmen, and in order to satisfy the desires of those who are good at gambling, Dai Yan established a special football lottery. This lottery allows people to make predictions on the team's win, the number of goals, the half-time or even the full-time performance, and place bets.

The province does not issue these football lottery tickets directly, but is done by professional businessmen. And when the government issues football lottery tickets, it will also enter the management at the same time, and charge a certain management fee from it, which is naturally due!

Allowing the issuance of football lottery and collecting management fees from it, Dai Yan made a lot of money! As Kemari became more and more popular, the benefits he received from Kemari became more and more generous!