Chapter 385 Invested in the Great Song News
Zhang San returned to Tokyo and continued to stay in school, and the group of children who had learned navigation positioning in the past ten days finally completed their studies, and the time also entered the end of June.
Now that the newspaper was ready to go south, it was time to arrange things in Tokyo, and after the newspaper added four pages, its sales increased by half again, and now the Daisom Daily sold more than half a million copies a day, which was more than the other newspapers combined.
The Great Song News Newspaper intends to learn from Zhang San and also increase the layout, but it is limited to manpower, published content and sales can not keep up, so it is a little inadequate, Zhou Wenzheng looked for Zhang San again to learn from the experience, said that in order to thank Zhang San is willing to give Zhang San two percent of the dry shares.
After Zhang San's probing incident, he found that everyone had begun to notice the importance of the newspaper, which gave Zhang San a sense of crisis, and his ability to sneak around and shoot horses could not catch up with the six thieves, not to mention his low official position.
So Zhang San planned not to put his eggs in the same basket, just as the Great Song News was coming, Zhang San and Zhou Wenzheng discussed it, and invested 5,000 yuan to obtain 60% of the control shares of the Great Song News.
In order to envelop Zhou Wenzheng, Zhang San said that he only needs to be in control, but under normal circumstances, he will not interfere with his management, and the income share is also divided according to fifty-fifty, and Zhang San threw out the equity incentive plan, and he took out 20% of the shares as a manager reward, of course, this kind of shares only have the right to income.
Zhou Wenzheng received a large amount of capital injection, and immediately expanded the scale, and Zhang San transferred a group of experienced personnel from the Da Song Daily to enrich it, and then launched four sections in the newspaper: business information, travel notes, customs and customs, master teaching, and serialization.
Business information is the introduction of goods around the country, the price of the introduction, as well as the sales and business introduction, this is undoubtedly a necessary thing for the businessman, in the past only the big businessmen are qualified to send people to collect news in various places, now the Song News takes the initiative to publish, that is really a lot more convenient.
All kinds of travelogues and customs introductions, not to mention that even in later generations are very marketable, and now people have few opportunities to go here to play, so this kind of travelogues and customs introductions from various places have become an important tool for literati to understand knowledge and increase their knowledge.
The same is true for the master teaching section, Zhang San asked Zhou Wenzheng to look for various masters, such as calligraphy masters, painting masters, poetry writing masters, strategy masters, etc., such people ordinary scholars have no chance to meet, and now their articles and explanations are published in the Great Song Dynasty News, which naturally makes many scholars rush to it.
In addition to the popular publications, Zhang San also compiled more than a dozen outlines and found some market experts to act as writers, so that there is an attractive and naturally able to attract more people to buy the newspaper.
Sure enough, after the launch of these four sections, the sales of the Da Song News newspaper instantly rose by several grades, from the sales of about 100,000 copies at the beginning to nearly 500,000 copies, becoming a newspaper comparable to the Da Song Daily.
Zhou Wenzheng's income has also increased several times because of his decisive vision, not only the income brought by the hot sale of the newspaper, but also the advertising income brought by the hot sale of the newspaper has also increased several times.
After Zhou Wenzheng launched these four sections, some newspapers also began to follow suit, but the general trend of Da Song Daily and Da Song News has become a trend, and the two newspapers are no longer easy for them to catch up with in terms of sales and scale.
Both the Da Song Daily and the Da Song News have now begun to build branches throughout the country, and Zhang San no longer wants to wait for the end of the imperial examination, and along the trade routes developed by Zhang San, the branches of these two newspapers are rapidly spreading throughout the country.
This is entirely due to the construction of the Weiyuan Dart Bureau's dart road, with the Weiyuan Dart Bureau's fast ship newspaper delivery business, there are these newspapers well-informed information channels, every time Weiyuan's newspaper dart ship distributes the newspaper, the local branches can use the newspaper ship to send the news back to Tokyo.
With this completed channel, the newspapers were able to obtain information nationwide, and both newspapers adopted the model of setting up branches in key cities and then buying news from teahouse owners and newsboys in other cities, which saved costs and increased news channels.
Because of the prosperity of the newspaper industry, the originally lifeless Jinjuyuan has now come back to life, and although these newspapers in charge of examination do not dare to card the Da Song Daily and the Da Song Shimbun, no other newspaper will want the newspaper to be published smoothly unless they give them some benefits.
Of course, for this kind of thing, Zhang San turned a blind eye, Zhang San did not plan to clean up the officialdom, and Zhang San couldn't eat meat without letting people drink soup, otherwise it would be easy to be jealous if he ate alone.
Other newspapers are not not developing well, for example, there is a big Song Wen Bao is a newspaper with good sales, it is a newspaper run by a great Confucian, full of articles, but it still attracted a lot of young people to buy, and the sales once reached 100,000 copies.
There is also the Great Song Bachelor's Daily, this newspaper focuses on the lectures of famous scholars from all over the world, of course, their selling point is not this, but the evaluation of Qinglou and Oiran in various places. The newspaper also sold 70,000 or 80,000 copies.
There are also some imitations of these newspapers to engage in some of their own small characteristics, and they can also have sales of tens of thousands of copies, and in just one or two months, Zhang San has cultivated an industry.
After an industry has formed a scale, anyone who wants to undermine their interests will be attacked and boycotted by the whole industry, and most of the employees in the newspaper industry are literati, so after a period of time, no one will dare to touch the industry.
Zhang San now controls the news channels, production and sales of newspapers, so he is not afraid that these newspapers will not follow his wishes, nor are he afraid that someone will deal with him, unless the emperor wants to deal with him, others really don't have the ability to deal with him.
In addition to newspapers, the development of department stores is also going well, and now there are a grocery store in every Yixing Hutchison in Tokyo, and the construction of stores such as treasure stores, clothing, fabrics, etc., Zhang San has more than 10 Wanda Plazas in Tokyo.
After the first batch of dart boats were launched and loved by the dart bureau, the shipyard in the capital immediately began large-scale production, and even other dart bureaus wanted to buy it, and Zhang San agreed to their order after thinking about it. Anyway, even if Zhang San doesn't do this business, others will do it, and it is better to earn it yourself than to give money to others.