Xianggong, you don't know, such a new thing, the selling price is quite expensive, and the people of Dongping Mansion are afraid that it is not easy to accept it for a while! So I want to beg you to help advertise this baked bun in the Western Regions!

Hearing Hua Zixu's words, Li Buyan asked quite vigilantly: "Expensive selling price?" Zixu, how much does your baked bun sell for? ”

"Hehe, it's not too expensive, one only sells for 20 wen!"

As soon as Huazi said this, Li Buyan almost squirted out a mouthful of tea: "20 Wen is not too expensive?" Zixu, do you know that in this Dongping Mansion, although the price is more expensive than that of Qinghe County, the meat steamed buns are only sold for four cents! Although your baked buns are extremely delicious, but they are 20 Wen, who can afford it for ordinary people? What else do you say is only selling 20 texts, Zixu, you can't help but be too dark-hearted! You, haven't you always wanted to mess around? You just go to Ming and grab it! ”

Speaking of this, Li stood up without saying anything, pointed at Hua Zixu and shouted: "Zixu, you are still a scholar, a gentleman loves money and takes it from it, you won't understand this truth!" Dongping Mansion is under the rule of this government, how can you allow you to raise prices like this! This government advises you to accept it when you see it, a baked bun sells for seven or eight yuan, and it is enough for you to earn! ”

Seeing that Li Buyan was angry, and his eyes were full of disappointment and regret, Hua Zixu bowed and explained with a smile: "Prime Minister Yin of the Mansion is angry, and it is definitely not a price hike below!" Please rest assured, it won't be long before the selling price of this baked bun in the Western Regions will definitely fall all the way! When the time comes, don't say that one sells for seven or eight yuan, but I'm afraid that one will sell for five yuan, it will be a little difficult! ”

"Oh? What is the rationale for this? Tell me about it! "Hua Zixu's words are extremely strange, a 20 Wen is so expensive, how can it not raise prices? There is such a delicious thing, how can the selling price go all the way down?

"Prime Minister Yin, you don't know anything! This baked bun in the Western Regions, even if Wu Dalang works overtime day and night, he will bake more than 1,000 at most a day. Therefore, at this stage, we can only let everyone try it, and there is no basis for large-scale sales, even if the selling price is higher, it will not raise the price! Then again, since it is a new taste, it is naturally the one with the highest price, and a selling price of 20 Wen, for those high-ranking officials and wealthy households, it is only a few tens of Wen, what is the pain in the flesh? ”

Hua Zixu's words, although Li Buyan felt that it was quite reasonable, but as a parent official, when he thought of the baked buns in the Western Regions, such an ordinary ingredient, but the taste was extremely delicious, ordinary people couldn't afford to eat it, and they always felt not so comfortable in their hearts!

"Zixu, you only think about those high-ranking officials and wealthy families, as long as they are delicious, they naturally don't care about luxury! But those ordinary people, when they see that you are selling at such a high price, won't they scold you behind your back? The relationship between you and me is irreversible, scolding you is scolding me, you are going to take a career in the future, this reputation is also extremely important, you also have to consider these more thoughtfully! ”

A small baked bun in the Western Regions, Li Buyan thinks about the common people, and Huazi also has a little admiration in his heart. Although Li Buyan is not a Qing official, he is undoubtedly excellent for the common people under his rule! If there were more officials like Li Buyan in the Great Song Dynasty, I was afraid that what Fang La would gather to make a rebellion, and what would be the shame of Jingkang, it would not happen!

"Fu Yin Xianggong rest assured, an ordinary baked bun, the people can naturally eat it, and they must be able to afford it! Xianggong, you might as well think about it, once the reputation of this baked bun in the Western Regions spreads, those high-ranking officials and wealthy families will naturally rush to buy it. A baked bun that costs only three wen sells for as much as 20 wen, such a lucrative thing, doesn't anyone try to get involved? ”

"Besides, this Western Regions baked bun, although it is a new thing, but the method of making it is not very mysterious and complicated. As long as you study and test carefully, there will be a scene of seven or eight days, and it will always be imitated! As long as there are many merchants selling baked buns, everyone is bound to sell at a lower price in order to compete with each other! At that time, not to mention that one sells for 20 Wen, as long as one can be sold for 5 or 6 Wen, I'm afraid it will be thankful! Fu Yin Xianggong, think about it, how can ordinary people not afford a baked bun that sells for five or six yuan? ”

Huazi said that when it came to this, Li Buyan probably understood that the more merchants involved in the operation, the selling price would naturally not be too high. Li Buyan still understands such a simple business Taoism, but what he doesn't understand is that Hua Zixu and they worked hard to make this baked bun in the Western Regions, and it was learned by others within a few days, do they want to make wedding clothes for others?

After Li Buyan said his doubts, Huazi chuckled and said: "Xianggong, you don't know, we have earned enough silver for ten days, and after the price falls, there will naturally be other new things coming out, and the silver will not be the same at that time!" There are merchants who ponder by themselves, and naturally there are also people who come to ask for advice, and the craftsmanship of baking buns cannot be taught in vain! Between this reversal and the positive, the profit is not small! ”

Since Hua Zixu said it so thoroughly, and he would not raise prices, Li Buyan naturally had nothing to say! On the contrary, it was this flower that made Li Buyan impressed again, he only thought that he was good at calculation, but he didn't expect that he was also extremely proficient in the way of businessmen!

"Zixu, this mansion used to underestimate you! I didn't expect you to be very accomplished in the study of business! Are you planning to join the business world and become a business tycoon? ”

"Xianggong, you are really elevated, I just think that Wu Dalang's life is not easy, and I just help plan it! Besides, my Da Song business is developed, even if I make some money in business, it's not a big deal! ”

The Two Song Dynasty periods were different from the previous dynasties, and commerce was not suppressed, and commercial taxation also became one of the important revenues of the Great Song Dynasty! When the Song Dynasty was founded, a series of edicts were issued to compassionate merchants, and the court treated merchants leniently and encouraged the people of the Great Song Dynasty to engage in business.

For example, Taizu Zhao Kuangyin once issued an edict: "The tax rules of the list are in the business gate, and there is no need to change them without authorization, increase losses and generate income." For example, Taizong Zhao Guangyi also issued an edict: "From now on, except for the currency of business travel, the small transactions of its peddlers and women shall not be collected." "It is also strictly forbidden for officials to extort money and make things difficult for merchants, and if officials stay in merchants for three days, they will be punished for two years. Therefore, those who beg for money and goods are imprisoned for one year.

In the process of formulating some commercial laws in the Song Dynasty, merchants were also invited by the imperial court as guests to participate in the specific revision of the law. For example, during the period of Taizong of the Northern Song Dynasty, Chen Shu was appointed as the envoy of the three divisions, and when he formulated the tea law, he invited dozens of tea merchants to negotiate and discuss.

At that time, the controversy was very fierce, and the plan proposed by the tea merchants was that the commercial interests of tea should be owned by the merchants, and the plan of the imperial court was to monopolize tea and the profits should go to the government. In the end, the court adopted a compromise plan, in other words, it absorbed the opinions of the merchants, and both public and private interests were beneficial, and the court merchants were happy.

The ban on the industrial and commercial families not being allowed to pre-serve in the government was also broken, and businessmen were also allowed to enter the court as officials. The country opens the door of tribute, and opens the road of collection, such as businessmen and businessmen, etc., there are geniuses, and those who are outstanding are also allowed to be sent!

At that time, after the officials of the Great Song Dynasty became officials, people who joined the business world abounded, even those who were slaughtered for officials, and most of them let their families be servants, running a lot of business! The author of "The Legend of Canglang Pavilion", Su Zimei and Su University Scholar who rebuilt Canglang Pavilion, also joined the business world and started a business after being dismissed by the imperial court! also left a famous saying: "It is not unfortunate to have to take off the official status today." If you are born after what you have learned and become a businessman, you will not starve to death. ”

During the Song and Song dynasties, there were even scholars from all over the country who went to Beijing to participate in the scientific expedition and did a business by the way. Hong Mai recorded in "Yi Jianzhi" that during the period of Zhao Ji of Huizong of the Song Dynasty, "six Wu Xing scholars entered the Beijing division and went to the provincial test, and bought a total of 100 yarns, and one servant was responsible for it." ”

Since the Zhou, Qin, Han and Tang dynasties in China, the merchants were regarded as the last class, and the children of the merchants were not only not allowed to participate in the imperial examination, but also were not allowed to wear silk clothes and sit in eight-carried sedan chairs. During the Song and Song dynasties, not only did the imperial court give great respect to the merchants in the legislative process, but the laws formulated also took care of the interests of the merchants. He also encouraged his people to engage in business, allowing the children of Shang Jia to take the imperial examinations, which was almost unimaginable in other dynasties. Therefore, even if Hua Zixu is in addition to his career, getting involved in the business industry, as he said, is not a big deal!

"By the way, Zixu, how do you want to play this advertisement? Do you want the government to write a signboard for Wu Dalang's bun shop? Such a trivial matter, do you still need to ask for it? Just grab a pen and paper! ”

After Hua Zixu explained the stakes clearly, Li Buyan nodded with satisfaction after listening to it, and he remembered that Hua Zixu asked him to help advertise! As the saying goes, the hands of people are short, and the mouth of eating people is soft, not to mention that Hua Zixu has a bad relationship with himself, not to mention that he values Wu Song quite much, just say that he has eaten so many baked buns for nothing, and writing a signboard for Wu Dalang is also something that should be shared!

"Fu Yin Xianggong, you misunderstood! In the following advertisement, but not this! However, since the adults have the heart to inscribe the name of the store, they will thank the Fu Yin Xianggong for Wuda first! ”

Seeing that Li Buyan was puzzled, Huazi stepped forward and said with a smile: "Xianggong, isn't today the annual ceremony of the Dongping Mansion Chamber of Commerce to worship the merchant saint Fan Li!" This advertising method is going to fall on these rich people! ”