At this time, Xiao Mu seemed to Lin Yi to be a dou who couldn't be supported, and his body was full of petty family spirit, "Think about it, this is designed by you, the great tomorrow, for the leisure and entertainment of the nobles in the palace, is it possible that you, the emperor, me, the queen, and your imperial sister-in-law and so many concubines are only worth ten taels of silver?" ”

"Well, it's really ......" Xiao Mu also realized that he had underestimated the power and value of the words "royal" and "royal", so he blew up a big bubble fiercely, "Then a deck of cards is one hundred taels of silver, this price is more than three hundred times the cost, and it can definitely be regarded as 'a million profits'." Pen "Fun" Pavilion www.biquge.info"

"You obviously only have one book of three hundred profits, and there is a difference of more than three hundred times from a book of ten thousand profits, okay!" However, Lin Yi was not as easily satisfied as Xiao Mu, "That's the 'Supreme Edition' and 'Collector's Edition' of fine cards, a deck that only sells for a hundred taels of silver, how can it be worthy of the buyer's honorable status?" ”

There is no doubt that Ringo took into account the sales strategy of luxury goods in later generations - in fact, the essence of the two is similar, it is the name and the social status that comes with the name, rather than the cost of the raw materials themselves that determines the final price.

"Ten thousand divided by three hundred is obviously equal to more than thirty ......" Xiao Mu's petty family anger was accused twice in a row by Lin Yi "angrily and indisputably", so he even dared not point out Lin Ye's obvious mathematical mistake just now - because he knew very well that the reason why Lin Ye made such a low-level numerical mistake was probably because he was "not angry", so he still pretended not to hear it, and it was better to think about it in his heart.

"Then a deck of cards is a thousand taels." Xiao Mu suddenly ate the bear's heart and leopard gall, and magnified the bubble just now ten times regardless of it, "In this way, the price is more than 3,000 times the cost, and rounding it up can also be regarded as 'a million profits'." ”

"Well, the level of a thousand taels of silver is about the same." Lin Yi finally looked satisfied, "Then a deck of 'Collector's Edition' cards is three thousand taels, just to make up a million profits." As for the 'Supreme Edition', I think it's better to change the name, otherwise, everyone who plays this deck of cards will become the Supreme, and then wouldn't it become a transgression? Even if you, the Ming Emperor, dare to sell it, no one will dare to buy it. ”

Lin Yi opened his mouth again, and casually increased the price by three times, directly making up the real literal sense, rather than the exaggerated rhetoric of "a million profits", and then put forward a very pertinent suggestion on the naming of this card.

"That's true, the supreme of the Ming Dynasty is undoubtedly the emperor, if I am a rich prince and nobleman, I am afraid I will not dare to buy any 'supreme version' cards, in case the front foot buys, the back foot will become a rebellious minister and thief with a heart of disobedience, then wouldn't it be worth the loss?" Xiao Mu also nodded in agreement, "Then print some 'collector's editions' of three thousand taels first, and then produce some 'hardcover editions' of one thousand taels." ”

Xiao Mu undoubtedly still felt that three thousand taels was too expensive, and proposed to add a thousand taels of silver, which was a more "people-friendly" version.

"In that case, you can also consider printing a few pairs of 'hardcover collector's', the kind of five thousand taels of silver." Sure enough, seeing that Xiao Mu proposed a "people-friendly" version, Lin Yi immediately proposed a more high-end and luxurious version, in short, how expensive it is.

"But no matter how 'collectible' and 'hardcover' it is, this card is still a stack of paper after all, and when it is sold at such an expensive price, will anyone really buy it?" Xiao Mu finally mustered up the courage and asked the question he was most worried about, "The price is set so high, and others don't know what it is, how can anyone buy it?" ”

"You still study economics, why don't you even understand these truths?" Lin Yi felt helpless for Xiao Mu's indisputability, "There are still a lot of rich people in the Ming Dynasty, especially in this capital, which is a prosperous place, think about it, even Fan Yongdou, Wang Dengku and the like can have thousands of dollars, in this era among the most prosperous cities in the world, will there be a shortage of rich people?" Or think about it, will there be a shortage of billionaires in New York in the future? ”

Without letting Xiao Mu catch his breath, Lin Yi continued, "For most rich people, the biggest principle of buying things is 'only buy expensive things, not the right ones'. ”

"Economics in the Department of Economics and these marketing strategies are completely different things, and it is not without ...... among the world's famous economists who are destitute," Xiao Mu mustered up the courage to defend himself in a low voice, "It's not like you're studying ancient literature, it's more like a marketing." ”

"It's common sense." Lin Yi said as a matter of course, "As for what you just said, 'others don't know what cards are', this problem is also easy to solve, and I have another way to ensure that there will be a wave of card craze in the capital." ”

"Oh? What method? Xiao Mu naturally asked curiously.

"That's naturally the legendary 'lady marketing'." Lin Yi replied, "In the past two days, I can use the name of Empress Daming to invite the wives and ladies of the princes and nobles in the capital to the palace as guests, and then take out the cards to play a few games with them, and if necessary, I can deliberately lose to them a few times, so that these women who stay at home all day and don't go out of the door will definitely be fascinated by this card." ”

"Then they blew the wind on the pillow with their own men, crying, making trouble, and hanging themselves, asking those princes and nobles to pay for it." Xiao Mu also understood the meaning of Lin Yi's method, after all, this was not too new a routine.

"And you can also choose two of those princes and nobles who are highly respected and have prominent status, and reward them with a few pairs of 'fine collector's', so that it can cause more comparison between them, and the remaining 'collector's edition' and 'fine edition' will be better sold." Lin Yi had a plan in the blink of an eye.

"It turns out that the 'fine collector's edition' of these five thousand taels of silver is not for sale at all......," Xiao Mu suddenly realized again, and this time he understood more deeply the profound meaning of "priceless market".

"That's nature, after all, it's 'rare is expensive', if any cat or dog can buy it, then how can it be called a 'boutique collector'?" Lin Yi asked rhetorically, "By the way, you can also take out the mahjong tiles and sell them together, so that the ladies in the capital can play with different tricks, so as not to get tired of always playing one thing." Mahjong tiles cost a bit more than solitaire, but they are definitely a good deal to make money. ”