Chapter 233: Fashion Show
The first batch of garments of Xinhua garment factory was produced in accordance with the requirements of Yang Yuanzhao, of course, the first order was the production of workers' work clothes and military uniforms of soldiers, these large orders, excellent support for the difficulties in the early days of the establishment of the garment factory, when the workers gradually became proficient, facing the market, aiming at the entire Baotou for sales of clothing, and then the production of a variety of different civilian clothing, to achieve not the durability of work clothes, the might of military uniforms, but more diversity.
This batch of clothing that embodies the vision and concept of Yang Yuanzhao's later generations, a certain amount of dù above, represents the highest achievement of the garment factory, for their completion, Yang Yuanzhao ingeniously held a clothing conference, by the way, issued a large number of invitations.
There are no models in China, and even in the current world, the fashion industry does not have a complete standard, in a sense, in this era of the world, there is no concept of advertising at all, many industries, are father and son, the same is true of foreign countries, relying on word-of-mouth and customer preferences, the production of products one by one.
Yang Yuanzhao, who introduced industrial production, brought the profession of model to Baotou, and chose of course female workers in textile factories or garment factories.
This request came out, through visual inspection and selection, a group of people were selected, and some of them were selected, and some of them were resistant, this is a matter of showing their heads, ordinary good families, and a few people are willing to show their heads like this, and they are willing to come out to work, which does not mean that they are willing to perform for everyone to see.
T-shaped catwalk, there are different kinds of lights, and the display is only clothing, plus it is Yang Yuanzhao personally requested, the current Baotou, Yang Yuanzhao's status, is definitely high and scary, he almost single-handedly changed the trajectory of the entire Baotou, many ordinary farmers who were abject poor in the past, and their ancestors could not see hope for generations, became workers, had wages, and could even live a rich and happy life, this qiē, was brought by Yang Yuanzhao, and some families even erected portraits of Yang Yuanzhao to worship.
I really disagreed with a few, and then selected from the rest, the number of female workers in Baotou is definitely the best in the whole of China, among the more than 10,000 female workers, it should be easier to select more than a dozen people.
The largest room of the Jin Chamber of Commerce, which is a room dedicated to large-scale meetings, can accommodate more than 500 people, this is still the owner of the hall, under Yang Yuanzhao's construction, the house built with steel structure, at this time, is filled with a large number of chairs, different from other theaters in China, or other forms of performance, but the T-shaped catwalk, the light can be concentrated illumination, and the guests can sit below to watch.
"It's so grand, what do you want to show, is it a costume?" Hou Jinsheng asked.
During this period of time, along with various cooperation, the relationship with Hou Jinsheng is also familiar, he is a typical Chinese landlord, with the cunning of Jin merchants, in a sense, he is still a good partner.
"It's a costume!"
"Yuan Zhao, didn't I say you, such a large garment factory, if it only produces work clothes and military uniforms, it would be easier to do it, is the ready-to-wear really good?"
Yang Yuanzhao didn't care, similar words, I don't know how many people have told him, he is very confident, confident in clothing, but also confident in the wages of workers he has promoted, with an average salary of about 15 yuan, 1 yuan to 5 yuan of clothes, is not a very expensive number, just take the silver dollar and the price of the yuan, one to one hundred, that is, 1500 to 100, similar to later generations.
Hou Jinsheng did not intend to convince Yang Yuanzhao, Yang Yuanzhao has used real examples in the past half a year to prove that his success is not accidental, maybe he doesn't understand, maybe he doesn't understand, but his success again and again makes everyone shut up, including Hou Jinsheng, just casual persuasion, not an order, and even in the face, more or less in the garment factory, invested a part of the shares.
Under the light of He, more than a dozen beautiful and tall women, in order, came slowly, jeans, leather jackets, cotton jackets, down jackets, all kinds of clothes, which seemed to be a little rustic in later generations, but represented the forefront of this era, blue plaid clothing suitable for workers, suits suitable for normal communication, as well as women's cheongsam, Chinese clothing, these are soft together, with a unique way to show, in a sense, this is an innovation.
To be honest, this fashion show has attracted the attention of many shareholders, which can be seen from everyone's eyes, every model, every kind of clothing has attracted everyone's attention, and some shareholders even came with their wives, judging the clothes and talking non-stop.
Yang Yuanzhao established this garment factory, no one is optimistic, including Yang Yue and Liu Shu, who have always supported him, in their feelings, ready-to-wear, in China, only big cities have a market, the target is also high-ranking officials and nobles, they have this leisure, but also like novelty, just like some products of this clothing show, they all plan to go back to this garment factory to get a few, but when they heard that the production volume of the garment factory is calculated in thousands, or even tens of thousands, they have retreated, and the rich people in Baotou are more concentrated, especially after Yang Yuanzhao came, Many people have created a lot of wealth, and they also have this spare money to buy new things, but when they come down in a circle, how many can they buy, only a few hundred, if it is dozens, or even a hundred, they can buy it in minutes, but thousands, or even tens of thousands, exceed their imagination, they all feel that Yang Yuanzhao may have to suffer the first failure.
More and more clothing, among them, is not all Yang Yuanzhao's design, beautiful and colorful fabrics, a variety of novel materials, to the design and tailoring to provide a lot of inspiration, new clothing continues to appear, many old tailors, the original clothing, a little improvement, added a lot of new things, so constitute a rich Chinese elements of clothing.
The fashion show was completed perfectly, more than 3 hours before and after, 18 models, a total of more than 250 sets of clothing were displayed, an average of more than a dozen sets per person, no need to scratch their heads, no need to show off, just a plain display, but three hours of continuous display, walking, or let their bodies lì on the verge of the limit, and finally together on stage after the curtain call, they were sent to rest, and the sales staff of the garment factory, and Yang Yuanzhao's several long entourage, the establishment of orders on the spot, the viewer is very face-saving, or in other words, very satisfied with the clothing of the garment factoryAt that time, there were more than 700 sets of orders, of which Hou Jinsheng, the most, ordered more than 30 sets of 17 kinds at once.
The display of the catwalk made many voices disappear, but what lingered in everyone's hearts was that there was still a doubt, that is, can the garment factory really sell it, even if there are more than 700 sets of clothes, the most one set, is only 12 pieces sold, as far as they know, the clothes of the garment factory are all in thousands, and the cheapest is also one yuan and two dimes, this money, can tear off 6 feet of cloth, exquisite housewives, and even make clothes worn by the family, such expensive things, I'm afraid only they are the wealthy class, to be able to consume.
Whether it is everyone's concern or doubts, Yang Yuanzhao ignores them all, whether the clothes are good or not, it must be relied on by the market, he believes in his clothing, and believes in the system created by himself, these industrial workers are carefully cultivated by him, and the middle class will be like the pillars of the future.
Garment factories began to be oriented to the general public, first in the center of Baotou, where there was a shop pù, which was urgently renovated and used as a place for sales, and then in the various workers' quarters, dormitories, and residences.
No one would have thought that when the garment entered the market, but in Baotou caused a rush to buy, for workers, especially some dual-income workers, their wages are already very good, there is no time to make zuò this clothes, besides, personal handiwork, compared with professional tailors, exquisite design, I don't know how much worse, they have become the main force to buy clothes.
The first batch of about 100 varieties and 10,000 sets of clothes were sold out in less than a week, such a hot scene, even Hou Jinsheng's eyes widened, he didn't know, what these workers didn't even buy one, three or five pieces to bring home, he didn't know, the money he spent was enough for a family of four for a month?
The first wave of sales, after reaching such a peak, slowly declined, and when everyone thought that this trend was about to dissipate, sales were actually declining, stopping the decline and stabilizing, and constantly climbing.
Everyone can't understand what is going on, later, after careful investigation, it was found that this group of workers, belongs to the best among the workers, or double workers, or technicians, they are not among the workers, the highest income of the group of people, they wear clothing, has become the leading effect of the entire Baotou, it is these people to wear up, so that more and more workers began to try to buy, after buying and wearing, accustomed to the purchase of clothes, all kinds of clothes began to diversify, Different people start buying different clothes and even give some feedback to the garment factory.
Successful again, everyone once again experienced the success of Yang Yuanzhao, smart, and gradually found that even if it is a large-scale garment factory with a scale of 3,000 people, everyone's efficiency is extremely high, but in the face of at least 150,000, at most 250,000 sales crowd, everyone will not buy only one piece of clothing, it is very clear that the clothes produced by Xinhua Garment Factory can not even be satisfied with Baotou, such a business opportunity, so that the Jin businessmen are amazed, and then, a variety of garment factories have been established, Baotou's clothing manufacturing and fashion industry started here. RS