"Did you buy it today?" A gentleman who is obviously a rich second-generation gentleman asked the classmates he met.

"I bought, bought, I bought it at a discounted promotional price. No one thought of it, queued for three days and three nights to buy, all the family helped to carry the books, except for the old lady who couldn't walk and didn't come, the whole family was queuing up to buy books, if it weren't for the rule that a person could only buy five or a bound book by virtue of the household registration discs in Kaifeng City, my family would have to buy at least 100 sets of Pentateu commentaries and 200 sets of Zizhi Tongjian. The scholar, who is also a rich second generation, hurriedly hugged his bookcase.

The Chenji Bookstore, which is across the three streets, is a big advertisement as soon as it opens, and all books are discounted by 20%, and each Kaifeng City resident is limited to five or one large bound book. The hardcover books produced by the advanced modern wood pulp paper and lead alloy movable type high-grade ink printing process are high-end goods at a glance, whether it is paper, color, finish, feel and other aspects of the grade can be said to be the highest, but the price of each book is only half of other bookstores.

The most exaggerated part is that among the people in line, except for the real consumers who buy books, there are no scalpers who intend to buy low and sell high, because the professional surname of the books is very strong, and the rules of the upper limit make the cost of scalpers too high to outweigh the losses. Many gray-haired doctors, fat-headed and big-eared businessmen, and muscular craftsmen are also queuing, and the reason is that the crazy color-printed illustrated version of "Tang Materia Medica", "Acupuncture and Moxibustion A and B Jing", "Qianjin Fang", "Water Jing Note", "Mengxi Pen Talk", "Nine Chapters of Arithmetic", Qian Jin's adaptation of the improved version of "Tiangong Kaiwu", the most surprising hardcover bound book of the four major categories of gift books appeared, and businessmen discovered an extremely powerful emerging field and gift-giving means.

The absolute monopoly of the new style of book typesetting, printing and binding has made many booksellers and engraving and printing workshops have a very strong sense of crisis, compared with the quality of the books in Chenji Bookstore, many booksellers who integrate production and marketing feel that the books they produce are like inferior yellow table paper next to coated paper. Fortunately, this kind of money-making opening publicity will not be normalized, otherwise all the old-style bookstores and printing workshops will be crushed.

"Yes, the benefits of technology are not only more comfortable and convenient life, but also powerful knowledge and information diffusion, enrichment and value-added effects. The benefits of price reductions for information carriers such as books and newspapers will have the most far-reaching impact. It turns out that a masterfully carved "Book of Songs" costs consistently to two times, and our hardcover edition is only 500 texts. After all, the cost of our large-scale production is less than 150 Wen, plus freight, store rent, publicity, packaging, labor wages and taxes, etc., and the net profit is more than 300 Wen, which is 50 to 100 Wen more than the profit of traditional booksellers, that is to say, the profit margin is five to fifteen times higher. If it weren't for the livelihood of the large number of printing workers and the resentment of the bosses behind the difficult handling of their peers, we could have reduced the price by another 50%. After Li Ji saw the long queue to a place he couldn't see, he whispered to Qian Jin and calculated the cost.

There is also a slightly shorter queue at the Chenji Carriage Shop on the next street.

An old man who looked like a housekeeper asked the young junior behind him, "Were you also sent here by the master to order a car?" ”

"Yes, your old man also has a crush on these four-wheeled cars? There are various mechanisms in this car, you can move a few partitions to sit and put your calves down vertically, no matter how long you sit down, you won't have back pain, the key is that it doesn't have the bumps and vibrations of other carriages, and it's more comfortable than sitting in a sedan chair! You always see if this is because of the addition of several layers of stainless steel between the frame and the axle to create a long spacer. The young junior asked.

"It's not just that, it's the cylindrical bearings made of steel between the wheels and the axles, and the solid rubber covers. I heard that the price of this kind of skeleton and bearing made of stainless steel is higher than gold, and this kind of rubber is a strange thing refined from the glue juice of overseas exotic flowers, and no one knows how to produce it, so there is no other semicolon. "The people inside the long dragon began to gossip about every novelty of this new thing.

In all the gifts to high-ranking officials, there are these exclusive products produced by the sought-after Chenji Group, and each gift list contains overseas glass mirrors, a bottle of overseas glass bottle essence, a hardcover set of "Zizhi Tongjian", etc., and only a very small number of celebrities such as Zaifu and Su Shi have high-end gifts such as four-wheeled carriages with extremely high prices. As for rubber tires and the like, they are a small amount of propaganda materials refined from the silver rubber chrysanthemum planted by Li Ji, so the output is almost only 50 top-level luxury four-wheeled carriages with tires, and the other second-class ones are none.

After feeling the comfortable riding environment, few sellers will be deterred by the sky-high price, and no car and horse dealer can replicate the monopoly position that makes the price of the second-class carriage reach 1,500. You must know that there are at least more than 500 big bureaucrats, big landlords, and big businessmen worth more than 100,000 yuan in Bianjing, and countless people are worth more than 100,000 yuan. Many stores of Chenji Group can only be open for half a day, and they will have to rest for two days in October, otherwise the goods will be sold out before noon every day, and the guys will have nothing to do in the afternoon, and the guests in line will get the number plate before closing at noon to disperse to avoid the next day's queue disputes. The longest queue number has ever been numbered 1524. It can be seen how well the goods of Chenji Group are selling well.