Chapter 35: The Media Empire (Part II)

The content of the central national policy-level meeting was leaked to several newspapers under the influence of people with good intentions. Naturally, documents such as the "Proposal on the Construction of a Grain Base in the Southern Region" and the "Opinions on the Resettlement Planning for the Development of the Hilly Areas in the South of the Yangtze River" could not appear on the pages without being reviewed by the newly established General Information Administration. However, this change in national policy naturally has to hit many vested interest groups, and just letting out a little rumor will make many big landlord families in the southeast who supply grain jump.

The leakage of the national policy that was still under discussion naturally made the central center look gloomy, and then it was logical to introduce a press censorship system according to Li Ji's plan, which initially established a censorship system before printing and before the sale of publications. Guarding against poisoning and leaking secrets is far more important than small things like the so-called suppression of speech. Naturally, the Chenji newspaper system, which received support from the top, became the final winner, not only gaining a large market share and the tilt of the relevant policies of the official publishing industry, but also receiving preferential treatment that made its peers envious and jealous of reactionary content or leaks after the fact.

This kind of differential treatment naturally comes from its own strength and system improvement. Empress Dowager Gao's words, 'Whoever has Chenji's strength and perfect record, can also be given preferential treatment' blocked everyone's mouths.

As for guiding and even coercing the decision-making level to follow Chenji's plan, there is still a long way to go. It is still very difficult to meet the goal of Chenji to insert his hands all over the country, but it is easier to achieve this goal by opening the way through a newspaper industry without competition. The "Proposal on Building a Grain Base in the Southern Region" is a key link in Chenji's important step of inserting his hand into the Huguang area. It's not just a stone to ask for directions, or to lure a snake out of a hole, or to suppress public opinion, or to attract attention in the next steps. Befriending the landlords in the Huguang area, wantonly enclosing land and setting up new-style farms, and other actions are the preparatory work before taking over the follow-up report on the progress of the high-level discussion on the "Proposal on Building a Grain Base in the Southern Region," which was approved.

This trick is dark Chen Cang plus a stone to count birds, which is naturally the result of Zhao Shouzhong's proud layout and Li Ji's cameo appearance as the founder of Huguang's strategy. In order to solve the problem of sparsely populated land and difficult development in the Huguang area, Zhao Shouzhong and Wu Qi also joined hands with Wu Qi to publicize the threat and harm of schistosomiasis and other parasites to the development of paddy fields and land by the people in the Huguang area, pointed out this important factor that has hindered the development of the Yangtze River basin for thousands of years, and publicized many methods and prescriptions for preventing and controlling parasites.

This series of big moves made the media under the Chenji Group famous and known all over the world. In one fell swoop, it has achieved the mainstream consciousness of Chenji Media Group and the status of the leader of public opinion media. The vast majority of grassroots officials did not read the imperial court newspapers, but instead subscribed to various newspapers and periodicals under Chenji to obtain information to guide their actions.

Empress Dowager Gao was also happy to find that there was a lot less party strife and nonsense in the court, and the attention of the ministers was also guided by the newspapers to the control of Tibet, the development of Huguang, the construction of water conservancy roads and other large-scale projects in various parts of the country, and the construction of fortresses on the border of Song, Liao, Song and Xia, instead of consuming energy in the struggle to attack each other's private morality, rise up, and suppress opponents.

The lofty words published by Zhao Shouzhong, Bai Jia and others in the newspaper also made the courtiers realize that the purpose of politics is social stability and development, and that party strife and rise are self-digging graves after all, and no one can guarantee that they will always be the ruling faction that has the upper hand.

In any era, the ruler of any country (the political representative of the ruling class), in order to realize his class interests, wants society to be in an orderly state, so that society develops according to its set goals. Therefore, all rulers demand social stability, the so-called 'long-term peace and stability'. At the same time, all rulers do not want society to stagnate, but want society to progress and develop. Only in this way can the interests of the ruling class be safeguarded and its class goals realized. Stability and development are the objective requirements and laws of human society, the common aspiration of the people, and the fundamental purpose of politics. If there is no way back, there will certainly be no one who will show mercy to themselves or their descendants.

Zhao Shouzhong and Bai Jia hit the nail on the head, and the detachment of bystanders made many high-ranking officials envious and admired, and this spontaneous favor was undoubtedly priceless capital for this emerging giant.

Chenji, who occupies the high ground of public opinion, puts on an all-round offensive posture, which makes many people feel the pressure and changes in their lives. The most immediate and impressive innovation is a series of innovations in the entertainment industry. In the Oiran draft, which has driven countless readers crazy, a new model has emerged, that is, a propaganda offensive to compete for financial resources. For example, randomly select a few young enthusiastic scholars with brains to solicit sponsorship, and spend a lot of money to vote to buy popularity. For example, among the students of Gao Jing, under the packaging of several image designers, a dark horse player who became famous overnight was born. Another example is the modern draft model that puts an end to black-box work (performances behind the curtain, scored by the number of votes of the audience), and the talent competition does not rely on face is the king.

Many potential debuting kabuki and beautiful women with potential to be the first in the industry have been secretly signed a 20-year employment contract by the Chenji Group at a high price, and a very small number of high-IQ and high-EQ girls with potential and special talents have been allowed to share options in joint venture theaters and private clubs.

That is to say, while occupying the position of orthodox public opinion and secular ideology, it is also necessary to occupy the unorthodox Fengyue position. Media and entertainment have always been inseparable. Zhao Shouzhong is not an old pedant, but a normal young man. He was not the only one who longed for the ancient name, and the proposal to open an entertainment company was unanimously approved almost instantly. None of them oppose the entertainment industry, which is said to be the core of the underworld and the gray society (the whitewashed underworld).