Chapter 45: Business and Advertising
Xu Xiaofan turned around in place and said, "Do you know what is the most important thing in today's sales industry?" ”
Shopkeeper Li blinked, leaned on the table, and leaned forward, his face full of curiosity: "What? ”
It seems that you are quite curious, so it is easy to say. Pen × fun × Pavilion www. biquge。 info
Xu Xiaofan changed his body and called the beast brick family to go up together: "Chang'an's Yellow Crane Tower and Saixianju, why is the business so good?" Every day, dignitaries send money to it, and after eating, they say they will come next time? ”
"It's delicious!"
"Then I ask you, how is your silk?"
"Hey! I don't blow it, just one word 'good'! ”
"Then why didn't anyone come and buy it?"
"This and this, this ......." Shopkeeper Li was speechless, obviously his silk is one of the best in Chang'an, and he can be called the Yellow Crane Tower in the silk industry, why does no one buy it? Why?
Xu Xiaofan was even happier when he saw his confused appearance, which showed that he was still very convincing. He raised the corners of his mouth and said, "That's because the service is good!" The goods are the hardware, and the service is the software. No matter how good your goods are, the service is not in place, everything is in vain. The aroma of wine is also afraid of deep alleys, we have to carry out your jar of fragrant wine, so that people know how fragrant this wine is! ”
Software? Hardware? What is it? Sounds so knowledgeable.
Shopkeeper Li was stunned when he heard it, it makes sense, it makes so much sense, talent! O man of God! Savior! He slowly stood up from the stool, clenched Xu Xiaofan's hand, and looked at him with both eyes: "Then what do you say to do?" ”
Forehead... Isn't the progress too fast, just entered the door and thought that he would be blasted out after saying two sentences, but just said a few words in the guise of a modern brick family, which is too easy to fool. Regardless of anything else, Xu Xiaofan now finally has the opportunity to say his plan: "I am from Yongxing Dart Bureau, I have sent you goods a few times, I found that you are very insufficient in the convenience of distribution, if you choose our Dart Bureau to do distribution for you, we can also promote it for you!" ”
Shopkeeper Li once thought about the problem of delivery, and indeed many customers have raised it. It's just, it's just, after that, I haven't seen them again....... It's just that he has no concept of this at all, and he has no clue where to start. He also felt that it made sense, and it might be a breakthrough, and asked, "What then?" ”
"Our dart bureau can be responsible for the delivery of goods for you, and each delivery is six Wen, and it will be promoted for you free again." Xu Xiaofan deliberately offered to promote it for free, in order to make his project look more cost-effective.
There is no pie in the world that is eaten for nothing, and the shopkeeper Li, as a businessman, knows this deeply.
Shopkeeper Li took a step back, and the joy on his face changed very quickly: "Liuwen? This is a penny more expensive than the market price outside, and you are clearly cheating on me. I'm a little confused, but I'm not that easy to deceive. ”
Damn, you change your face, the speed of light...... Xu Xiaofan was shocked, his attitude did not change much, and he forcibly told himself that you are a brick family, you can't panic, you can't mess up. He took a step forward and smiled kindly, "Our service is top-notch, and I have added a special service to you." "Special services? It sounded a little dirty, and he changed his words: "No, it's a high-level and special service that will definitely make your business prosperous." ”
"Thriving?" Shopkeeper Li struggled and said, "Really fake? ”
Xu Xiaofan has a certain degree of certainty and a plan, which must be the first in the Tang Dynasty. He said firmly: "That's right, it doesn't work, I promise not to take your money." ”
Shopkeeper Li was a little moved when he heard this, and said fiercely: "It doesn't work, I really don't give money!" ”
Yo!
This old brother has a big temper.
Xu Xiaofan smiled and nodded: "Don't worry, believe me once, leave everything to me, and after three days, you will wait to see the results." ”
Shopkeeper Li is now a camel that is about to be crushed to death, as for whether Xu Xiaofan is the last straw or a life-saving straw, he is also very worried in his heart, and personally sent him out of the door and gave him great hope.
................................................
Xu Xiaofan walked out of the silk village, did not go home directly, but went to the pen and ink shop to buy a hundred pieces of paper, and went to him for two hundred yuan, which made him feel a little distressed, and he kept comforting himself in his heart: he can earn it back, he can earn it back, and the small fortune will not come out, and the big fortune will not enter.
As for what these blank sheets of paper do? It's very simple, copy the clothing information obtained from Shopkeeper Li and copy 200 copies. Then, they go door to door and stuff it into the crack of the door, which plays a certain propaganda role.
Xu Xiaofan returned to Zhang's house and immediately told Zhang Changde the news. Because, his handwriting is so ugly, he has to find someone to write it on his behalf, if he finds someone else to write on his behalf, he will be paid, and if he finds Zhang Changde, he only needs to rely on his mouth.
As soon as Zhang Changde heard about this, he immediately looked at him and his brain collapsed: "You idiot, we just care about the delivery, do you care if others pay or not?" Also spent money on paper? ”
Short-sighted, you have to think long.
Xu Xiaofan didn't defend himself, but just tried to persuade: "Master, do you want us to paste these papers on the streets and alleys, how many people will see them?" How many people will buy it? How much can I send? If you think about the profits behind this, it's all white money. ”
Zhang Changde really didn't know what to say, since he had done everything, why not believe him.
Xu Xiaofan read the information of the clothes, and Zhang Changde copied it on the side, and his grammar was mainly exaggerated, so as to attract more eyeballs and desire to buy.
For example: fairy clothes, plain body, floral decoration, light under the moon, wearing this dress, comparable to fairies. Signed: Li Si satin village.
Zhang Changde listened to him make up every style of clothes, and he was almost killed by lightning. He didn't know when his apprentice became so flamboyant, running trains with his mouth full, and several cars at a time.
Xu Xiaofan saw the master's super hand speed, and he also admired it in his heart, and he will buy you two catties of chicken feet to make up for it later......
After the advertisement was written, Xu Xiaofan took advantage of the night to run around the streets and alleys, pasting one here and one there in the most conspicuous place, and the rest was stuffed into the courtyard of Luoyang Road.
The next day, 200 advertisements appeared.
Whether it is Xi Shi in the West City or Dong Shi in the East City, they are all interested in the fairy clothes that can be worn to become fairies.
After noon, the new and old models of Li Si Silk Village have become famous, and there is an endless stream of customers who come to visit.
Shopkeeper Li smiled from ear to ear, within a day, there was not a single piece of unsalable clothes sold, and there were still a large number of orders to be shipped.
He stood at the door and waited for Xu Xiaofan from yesterday to come to the door and ask him for advice on the way to this business, even if he charged him ten cents a bill now, he was willing to do it.
Until midnight, Shopkeeper Li was still waiting dryly in the store for the God of Wealth to come to the door.