Chapter 47 [Exclusive Agency]

Deeper collaboration?

Li Qingshan didn't understand a little, and looked at Chen Ruolan with slightly wide eyes, quietly waiting for the next step. Pen "Fun" Pavilion www.biquge.info

"Li Gongzi, your soy sauce tastes very good, Ruolan has been in the mall for a long time, and he can see the value of this thing at a glance, so there were customers who wanted to buy it yesterday, and I was not in a hurry to sell it. To be honest, you can sell this sauce at a good price if you find any liquor store, and you don't need to sell it on consignment at all, even if you take it to the market and set up a stall at will, I believe it can be sold quickly. ”

Li Qingshan agreed. This kind of condiment from the future, placed in this era, and those so-called ancient secret sauces for people to choose, that advantage is like driving a tank and hitting a bicycle, which is completely crushing. Although he also understood this truth, what made him wonder was why the shrewd Chen Ruolan deliberately said it?

But Chen Ruolan's next words quickly relieved him: "Li Gongzi, to be honest, I just came here to develop, but I really hope that we can cooperate for a long time, so for our soy sauce matter, I fully consider the interests of both you and me." Your soy sauce is so good, in my opinion, it will definitely bloom everywhere in the future, and many merchants will rush to ask for it. But I am a businessman, from my point of view, the better the thing, the more I hope to be able to grasp, in the current situation, I think the use of full sales cooperation, more in line with the common interests of both of us, but also to maximize the value of soy sauce. ”

"Miss Chen, what is discretionary sales?"

"The so-called carte blanche means that you are only responsible for the production of the wine, but the sales can only be carried out through us. In other words, not only are other merchants not allowed to sell soy sauce, but even if you want to set up your own stall in the market to sell soy sauce in the future, you must first obtain our consent, otherwise it will be a breach of contract. ”

"In that case, if there is no shop in a certain area, such as a certain county, then I will lose the market in this county?"

"No, it won't. Merchants in this county can take goods from us, but only from us. ”

Li Qingshan somewhat understood, this is the exclusive agent of later generations, the advantage of this is that the division of labor is more detailed, everyone performs their duties, and maximizes efficiency and effectiveness. This Miss Chen is not simple, and these business ideas have coincided with some business concepts in later generations.

Chen Ruolan stopped after speaking, as if she was waiting for Li Qingshan to raise doubts and resistance to this cooperation method, the conditions for full sales were a little harsh, and she had even thought about what points she wanted to use to persuade him after the other party refused.

If it were a different person, it was likely that he would flatly reject this kind of cooperation as soon as he came up, but Li Qingshan was not an ordinary person. Although he is not a businessman, as a modern person, his vision is much higher than that of the ancients, he has seen more things, and his views on many things are more advanced than those of the ancients.

He understands very well that the core of exclusive agency lies in exclusivity, because exclusivity can easily form competitive barriers, leaving opponents far behind, and in the end, most of them will form a monopoly.

Monopoly is good, the more monopoly, the higher the profits, in later generations, this is a very simple business principle, and at this time there is no need to consider any anti-monopoly law. Thinking of this, Li Qingshan's heart suddenly became interested, but there was still no dew on his face.

"There are pros and cons to selling carte blanche, but overall, the pros outweigh the disadvantages."

Chen Ruolan was stunned for a moment, as if she didn't expect Li Qingshan to have such an opinion, "I didn't expect Li Gongzi to agree with this kind of cooperation, it seems that Li Gongzi also has a lot of research on business, but I didn't expect it." That's fine, since that's the case, save Ruolan a bit of a tongue. Talking about business with smart people is really worry-free! ”

"Don't dare, don't dare," Li Qingshan said modestly, "Miss Chen, what good will it do me if I hand over the sales to you with full authority?" I don't have this soy sauce anymore. ”

"Of course you have benefits. For you, you just have to take care of the soy sauce, and we take care of the sales side of things, so that you can focus on one thing, just make it taste better. And with the help of our existing sales channels, you can enter the market at once and monetize quickly...... Of course, in addition to soy sauce, and even licking bricks that you couldn't sell before, we also have a certain certainty, because the shops and caravans that cooperate with us are all over the country. ”

Li Qingshan thought about it carefully, and Chen Ruolan hurriedly continued: "In addition, in the initial stage, we can provide all the material conditions you need, and if there is a need in terms of manpower, it can also be solved-Li Gongzi, at least you don't have to borrow money everywhere." ”

Li Qingshan said with a smile: "The things used in soy sauce brewing are ordinary, and the cost is not large, and we also have ready-made manpower, Huang Bo, they are still waiting for me inside......

"Li Gongzi, in addition to soy sauce, there may be other products in the future, such as ...... That's right, lick the bricks. Those licking bricks, I heard that glutinous rice is used when making them. You must know that glutinous rice is not very common in the area of Tangerine Xiangyi, and even if Li Gongzi is lucky enough to buy it, he can only buy it in a scattered way, and he cannot purchase it on a large scale, but through our caravan resources, all this has become extremely easy. Of course, I'm just giving an example, not limited to glutinous rice," Chen Ruolan said and looked at Li Qingshan's house, "Including you want to produce soy sauce on a large scale this time, we can also help provide some materials, and buying these materials in large quantities also has an advantage in price, and getting a lower price is conducive to controlling costs, and you can save a lot of money in the long run...... These are all benefits, Li Gongzi, you are a smart person, I believe I don't need to say more about these truths. ”

"But these are all false," although he was a little tempted, Li Qingshan remained silent, "Miss Chen, you need to give me a condition that I can't refuse, otherwise, I'm afraid I will have to think about the matter of sales again." ”

"That's it, Mr. Li, we have full authority to sell, and the profit is half open." Seeing that he didn't let go, Chen Ruolan finally came up with a specific number.

Li Qingshan shook his head, "Miss Chen, in the previous consignment model, your commission was only 30%, why is it higher now?" ”

"Li Gongzi, of course the two are different, you can't confuse them." Chen Ruolan seemed to have expected him to ask this question, "If you sell on consignment, we may not necessarily sell to customers, to put it mildly, our shop has its own business to do, and we may not be able to take care of your soy sauce." But if it is sold with full authority, we will treat soy sauce as our own product, do our best to operate, and all channels, manpower and other resources will be invested, and at that time, we can open the market very quickly. In this way of cooperation, the resources we invest will be greatly increased, and the return required will naturally be increased accordingly. For you, although the proportion of the share is small, it is actually a big bargain. If you think about it, you know that I didn't lie to you. ”

Although this was only the second time she had seen Li Qingshan, Chen Ruolan had already dared not have any contempt for him, so she simply spread out the truth and explained it clearly, but what she didn't expect was that although Li Qingshan had no objections, she still didn't seem to buy it. Seeing that he was still hesitating, Chen Ruolan gritted her teeth, as if she had made a great determination.

"That's right, Mr. Li, in order to show my sincerity, in addition to the fifty-fifty percent of the profits from the sale of soy sauce, plus thirty percent of all the profits of our two shops, you shouldn't be able to refuse such a generous condition, right?"