Shakru's joke embarrassed Moody, so he scratched his head and said, "This is my best classmate in college, and this is the first time he has begged me, so I am embarrassed to refuse." Pen | fun | pavilion www. ｂｉｑｕｇｅ。 info" and then hurriedly defended and said: "But don't worry, boss, his invention must be fine, I have personally used it several times, it must be effective, and the investigation is also true, the market for this area is indeed very large." ”

Shakru waved his hand and said, "Don't worry, I'm just joking." In this case, you can ask him to come over, and then use our laboratory to test the effect, and if it is okay, you can test sell it in small batches. ”

The effect of the trial is indeed quite obvious as Moody said, and this is almost a drug idea, but it does not last long, so Shakru plans to produce a batch and put it on the market to see how it reacts.

The result was completely unexpected, the cream was sold out of stock just after it was released, and it was in short supply at all, but this was not the most surprising thing for Shakru, the most surprising thing for him was that someone was actually suing him for marketing advertising.

Shakru's advertisement for a men's whitening cream goes like this, a dark-skinned young man who is looking for a job is running into a wall, and he is very distressed about this to a fair-skinned friend: "Why are you so smooth, and I am so bumpy?" Do you have any secrets? ”

The friend handed him a bottle of whitening cream and said, "My secret is this, you try it and you'll know." Sure enough, the dark-skinned young man became fair and delicate after using it, and soon found a job that he was satisfied with.

It was an ad that seemed ordinary to Shakru was sued by a professor of dermatology in Calcutta and a fashion magazine, saying that his ad was racially biased and conveyed the wrong idea to customers: fair-skinned people are more likely to succeed, so the ad should be banned.

This made Shakru feel very unfair, because now he is also involved in this field, so he knows much more about this industry than before, and this is when he noticed how fanatical Indians are about whitening, and there is even a special term called "Snow White disease".

Marriage advertisements in Indian newspapers and websites are full of adjectives such as "fair-skinned" and "fair-skinned". When a girl is young, her parents often tell her not to play in the sun, because men will not want to marry a "black bride". Even some job advertisements have requirements for skin color, "A factory recruits female technicians, requires professional experience, fair skin, intelligent ......" In movies and television, almost all heroes are white-skinned, making people think that only white skin symbolizes wisdom and strength. Fair-skinned actresses will be portrayed as pure, simple, beautiful, and kind, while dark-skinned actresses can only play the opposite role of watery poplar and insatiable greed.

As for the whitening complex of Indians, Indian scholars believe that it is related to Indian history. India is known as the "Ethnographic Museum", and some anthropologists say that most of today's Indians are Caucasian, only because of environmental factors that have darkened their skin, and only a small number of black people are distributed in southern India. In India's complex hereditary caste system, people with higher castes are generally whiter in skin than those with lower castes.

Other historians believe that this is related to the fact that India was invaded in the past. Rulers from Britain and Central Asia had the idea that "white skin is honorable" was deeply ingrained in people's minds, so white skin was associated with power. In past frescoes and paintings, servants were always depicted with dark skin, while landlords, nobles, etc., were light-skinned.

Shakru thinks the most unfair thing is that there are obviously many advertisements for women's whitening cosmetics that are more exaggerated than mine, and you don't care, why do you just stare at me? There was an advertisement on a television station in which a dark-skinned girl was sadly preparing to marry an old man, but after using a whitening product, she was immediately reborn and fell in love with a handsome young man at first sight. The merchant may not have felt that the "thrill" was strong enough, and in another advertisement, they also made a "black girl" turn white and become a cricket commentator that is normally only available to men. There is even such an advertisement, a girl who can't even afford to buy coffee for her father, after using whitening products, immediately becomes a well-paid and envied flight attendant.

Originally, Shakru thought that one of his competitors was making trouble for him behind his back, so he launched these two people to sue him. But after careful investigation, he found that this did not seem to be the case, and that this professor of dermatology in Calcutta was an old pedant, stubborn and stubborn, and he was not short of money, so it was unlikely that he would be bought.

And this fashion magazine directly invited dark-skinned supermodels to shoot a cover entitled "Stunning Black Skin" in the latest issue of the magazine, and said in the opening words: "Every generation has a misunderstanding about beauty, and maybe it's time to abandon this misunderstanding (one-sided pursuit of white skin)." As a magazine, we have always loved the beautiful complexion of Indians...... Dark, slightly black, bronzed – whatever you want to say, we love it. "It can be seen that they are not specifically targeting themselves either.

In the end, under the persuasion of Moody and Mukesh and others, Shakru decided to take a step back and replace the advertisement, anyway, whether there is this advertisement or not, his products are selling well, and his main focus now should be on how to compete with his peers who have followed him into the men's cosmetics market, especially with professional cosmetics groups such as L'Oreal and L'Occitane (a well-known French cosmetics brand).

However, this time Mukesh came to Shakru not only to persuade him to give up the dispute over cosmetics advertising, he also had a project that he wanted Shakru to invest in, but this project made Shakru a little uncertain, because he had never paid attention to this field in his previous life, and the investment in this project was not like a small fight like cosmetics, which requires big capital to play.

This is the Indian Cricket League, and Mukesh wants Shakru to invest in a cricket team as well!

ps: After the eleventh long holiday, it's probably around the eighth, and I'm going to give you a big surprise, especially those who like to be inside! (To be continued.) )