Chapter 380: The Battle of Skin Color

After a round in the slums, director Boyle and screenwriter Simon left Dahavi and Mumbai with shock and confusion, and returned to the studio to write the script, choose the actors, and discuss with investors that Shakru would buy a stake, and Shakru naturally returned to New Delhi. Pen & Fun & Pavilion www.biquge.info

As usual, I checked the recent accounts of each company with Moody, Agril and others, but when it was time to take inventory, Shakru found that Moody looked like he wanted to say something, so he left Moody alone after settling the accounts, and then said to him: "Moody, do you have something to tell me?" ”

Moody nodded, hesitated, and then replied, "Boss, that's right, I recently had an idea about the development of the company, but I don't think it's mature, so I'm hesitating whether to tell you or not." ”

Shakru smiled and pointed at Moody and said, "You are too cautious, if you have anything to say, you can just say it, I can't trust others, can I still trust you?" ”

"Okay, then I'll talk about it, don't mind the boss who said the wrong place." Moody first added cautiously, and then cleared his throat and said: "Boss, I think we should plan the development direction of the main business, now our company is more flowering, but the main income is Wilgang's monopoly sales, but this patent has not been left for a few years, as far as I know, there are many foreign companies are counting the days and waiting for this day to come."

Therefore, it is completely foreseeable how much competitive pressure we will face when the patent expires, so we should start preparing another fist product in advance. ”

In fact, for the problem that Moody is worried about, Shakru has long considered it, but he is not too worried about the competitive pressure after the expiration of Wilgang's patent rights, because in his previous life, Wilgang's patent rights also expired in 2014, and a large number of homogeneous drugs did emerge in the market, but it did not affect Wilgang's hegemony, but the profit must have decreased a lot, but Shakru was not very worried about this, because he was not short of money.

Despite this, he still wanted to hear Moody's thoughts, after all, it couldn't discourage the enthusiasm of the employees, so he said: "Well, I have also considered the problem you said, but there have been no good ideas, you can tell me your plan first." ”

"Boss, what do you think of our entry into the cosmetics market?" Moody suddenly said something that seemed completely irrelevant.

Sure enough, Shakru was taken aback: "What? Cosmetics?! We have never been in contact with this, it is not appropriate to rush in, and the cosmetics market has long been saturated over the years, even if we have this mind, it is not the opponent of Baiao, Himalaya, and Fairlovely (these are the three most famous cosmetics brands in India.) )”

Moody hurriedly explained: "Boss, you misunderstood, I don't mean to compete with these traditional brands and compete for the market, I want to start from an emerging market that they don't pay attention to." ”

"Oh? What emerging markets? Shakru asked with interest.

"Men's Cosmetics Market." Murdy replied word for word.

"You mean we're going to make cosmetics for men? Can anyone buy this? "Shakru is still a little hard to understand.

Moody nodded and replied in the affirmative: "Yes, definitely, especially men's professional cosmetics such as whitening skin care creams, the prospects must be very good, I have conducted a private survey, and many men above the middle income will secretly use their wives' whitening cosmetics." Speaking of this, he suddenly said a little embarrassed: "This also includes me." Then he said: "Therefore, I firmly believe that if we launch a professional whitening cosmetics for men, the sales will be very good, and although our company is a pharmaceutical factory, in fact, the production process of cosmetics and drugs is the same, so it is not difficult for us to transform." ”

To be honest, when Shakru heard that Moddy secretly used his wife's makeup, he almost couldn't help laughing, but he knew that Moddy was willing to say such private things in order to win his trust, so he forcibly diverted the topic and said: "Why do you think there are many men who love whitening cosmetics?" ”

"To make yourself look like a high caste."

Still puzzled, Shakru continued to ask: "But skin color is not the basis for judging the level of caste, there are also dark-skinned high-caste people and light-skinned untouchables." ”

"After all, these are a minority. And boss, you have been a noble Brahmin since you were a child, and you have a light complexion that is comparable to that of Europeans and Americans, so it is difficult for you to understand the pain of us dark-skinned men. Moody sighed and shook his head.

To be honest, Shakru really didn't understand this psychology, he always thought that the skin color battle was only most fierce in the United States, and even to the height of Michael Jackson, he still risked his life to have a skin graft, just to make himself look like a white man, which shows how far the skin color battle has become.

But he really didn't expect that it would be like this in India, in fact, if you think about it carefully, it is true, although the depth of skin color is not the criterion for judging the level of caste, but it is true that most of the high castes are light skin color, and the low castes are dark skin color, so when dark skin people have achieved a certain degree of success, they will always want to get rid of their caste and status, even if it is just a superficial skin tone, which involves a very deep psychological problem.

And from the perspective of Indian aesthetics, the vast majority of celebrities, especially actresses, are basically fair-skinned and more popular with the audience, while few people will like that kind of skin color that is neither yellow nor black. (It's like Miss Buhart, who Shakru can't accept in the first chapter of the opening chapter.) )

Seeing that Shakru was a little moved, Moody took out a report and said: "Boss, a patent recently developed by a college classmate of mine, he extracted a vitamin B derivative called niacinamide from poultry and fish, which can slow down the production of melanin and brighten the skin tone in a short time, the only drawback is that the effect will fade after a few hours. ”

Shakru only understood what Moody meant at this time, pointed at him and laughed: "I said why are you working so hard, it turns out that this is the case!" ”

ps: Comrades, I'm back from the wedding, and I can update it normally! (To be continued.) )