Chapter 9 The Importance of a Business Plan
If you read a "Silicon Valley Entrepreneurship Tutorial" that tells you that the [business plan] is very important, you
After reading it for a long time, you may not understand how to do a business plan and how important it is. Pen "Fun" Pavilion www.biquge.info but such as
After you read the actual cases of the entrepreneurs in [Chuhan Competition], you will understand that there is a business plan
and no business plan, good business plan and bad business plan, there will be a gap in between
How big......
[Chu and Han Hegemony] is actually a hearty entrepreneurial epic, and Qin Shi Huang was the oligarch at that time
The company has the wealth of the whole world; And Chen Sheng, Wu Guang, Xiang Liang, Liu Bang, etc. are all entrepreneurs.
Chen Sheng and Wu Guang are obviously the first people to eat crabs, Chen Sheng is a super awesome doer, theoretical base
The foundation is combined with the spirit of hard work, but Chen Sheng's company obviously does not have a [business plan], which belongs to thinking
The type where to dry, where to dry, where to eat.
Chen Sheng has three classic aphorisms, which are written into the spiritual core of Chinese humanities.
"Gou Fugui, don't forget!"
"The bird knows the ambition of the bird!"
"Princely generals, would you rather have a kind?"
It should be said that Chen Sheng is quite knowledgeable, and his three sentences are concise and deafening, even if they are thousands
A hundred years later, many poets and celebrities rarely have aphorisms of this kind of strength. The strongest thing is that these three sentences are gridded
The words are super inspirational, and anyone who is not willing to be a "** silk" for the rest of his life will have one after reading these three sentences
A kind of passionate entrepreneurial impulse.
However, judging from the actual entrepreneurial process, Chen Sheng and Wu Guang are also a super "**
"They are dissatisfied with the reality and rise up, but they don't have a clear business plan at all; There is no strategic purpose
Benchmarks, market analysis, profit models, business innovations and prospects! The two bigwigs shouted at the beginning of their business
Baiying and Yingren gathered, but soon everyone saw that they were just rogues with no foundation, really
Positive heroes and heroes basically do not come to this group.
The real value of Chen Sheng Wu Guang is to arouse the entrepreneurial consciousness of Chinese, since Chen Sheng Wu Guang, every time
There are heroes and heroes who are cornered by the feudal dynasty, and some people will shout "The prince will have a kind of Xiangning."
At? The slogan is unveiled!
But Chen Sheng and Wu Guang's biggest lesson is that "entrepreneurship is a high-risk investment, and it must be planned!" Such as
If you don't have a business plan or don't have a good business plan, even if you become a nouveau riche for a while, you will eventually be
will be wiped out by the market. Chen Sheng and Wu Guang only went through from rising from the uncovering, to hastily claiming the king, to being defeated and killed
For about 17 months, I came and went in a hurry, and in the history of China's stock dynasty, it was like a meteor across the night sky!
Yes, we modern people also need this strong entrepreneurial spirit, and of course our entrepreneurial spirit is not
It is not to rebel or undermine social peace; Modern society has given us more entrepreneurship, investment, financial management and prosperity
The opportunity to get rich, we should shout to ourselves -- would a billionaire rather have a kind of thing? Actually, we are very around
Many people have made this dream come true. We need to learn from these successful people: How do you make a plan?
How to implement and enforce scientifically? How to make dreams come true!! And that's exactly what this book wants to pass on to my friends
information.
Looking at the growth history of the Xiang Group, the early Xiang Group was governed by Xiang Liang, and Xiang Liang deserved to be called Chu
Descendant of the famous general, he made a good business plan in the early stage of his business and was very clear about the strategic goals of the group
Targets, profit models, future plans and ultimate prospects, heroes all over the world have been attached, making Xiang's Group fast
Grow at the speed of volcanic eruptions. However, the Xiang Group formulated two extremely bad copies at a critical moment
These two business plans laid the foundation for the demise of the Xiang Group. Let's take a look at this
The contents of two bad business plans:
Plan A -- [Borrowing Chu to Destroy Qin]
Reside? Fan Zeng, seventy years old, at home, curious, said to Xiang Liang: "Chen Sheng's defeat is solid." Fu Qin
Destroy the Six Kingdoms, Chu is the most innocent. Since King Huai entered Qin, the people of Chu have pitied him so far, so Chu Nangong said, "Although Chu is three."
households, the death of Qin will be Chu's also. Today, Chen Sheng's first thing, not to stand on his own after Chu, and his momentum is not long. Now the king from Jiangdong,
The generals of Chu Bee Wu are all vying for the monarch, and the generals of Chu in the world are also able to restore the queen of Chu. So Xiang Liang ran it
Saying that, it is to ask the king of Chu Huai to be the people of the people, to shepherd sheep, and to think that he is the king of Chu Huai, and he is expected by the people.
Plan B -- [The Covenant of the King]
Huai Wang Nai took Song Yi as the general, Xiang Yu as the second general, Fan Zeng as the last general, and rescued Zhao in the north. Command Pei Gong
Slightly westward into the customs. Make an appointment with the generals, and enter the king first. Suo Yin Wei Zhaoyun: "Hangu, Wuguan."
Also. "Another three auxiliary old things: "The west is bounded by the scattered pass, the east is bounded by the Hangu, and the second pass is called the pass." ”
The two versions of the business plan here are much less than the [Extermination Strategy] in terms of the number of words, and the inside
Rong is very sloppy. Plan A [borrowing Chu to destroy Qin] is the most poisonous, and the Xiang Group has become Fan Zeng and defeated Fan Zeng. Say this
The reason for the poison of the plan is that this plan is actually just a half-baked plan, and Fan Zeng's [borrowing Chu to destroy Qin] is just a plan
The first half of the drawing was originally to use Chu Min's hatred of Qin to quickly gather popularity and eliminate Great Qin, all of which
It was quickly realized. This shows that Fan Zeng is also a "national scholar" of the same level as Han Xin, and he is indeed worthy of his name. this
The second half of the plan should have been -- after the destruction of Qin, he would bring King Chu Huai to order the princes to annex the world
After the abolition of King Chu Huai, he established himself as the emperor, and the Xiang Group was officially listed. The flaws are obvious, whether to abolish or not
King Chu Huai? If he is not abolished, the country created by the Xiang Group for half a lifetime will really contribute to Chu Huai
King. If the policy of abolishing the establishment is really carried out, the result is obvious, and the political opponent will be given a handle and set up his own boss
and abolish yourself, this is called lifting a stone to shoot yourself in the foot, in ancient times that paid great attention to the famous teacher, this is equal to
Gives the opponent an excuse to ask for himself.
Later, Xiang Yu really implemented the second half of the business plan that Fan Zeng did not say, and abolished King Chu Huai;
At the same time, Liu Bang really used the abolition of King Huai of Chu as an excuse to raise troops to the east, which became the fuse of the Chu-Han war
One of the ropes.
Plan B [King Huai's Covenant] is obviously a passive plan, King Chu Huai is not a fool and knows himself
・37・
The Xiang Group is just a puppet, and after the world is calmed down, it is impossible for the Xiang Group to really control the sky
Under the hand to dedicate to yourself. King Chu Huai formulated a strategy to balance the Xiang clan with the heroes of the world, Hope
Guanzhong King and bait, there is a hero to rise and become a competitor of the Xiang Group, so as to secure his own king
Potential energy is maintained.
The timing of the formulation and selection of Plan B was very good, at this time Xiang Liang had just died in battle, and the Xiang Group suffered a heavy blow.
If Xiang Liang was still alive, King Chu Huai would not dare to divide his troops hastily, which would simply be bullying Xiang Yu's youth. bosom
Wang's rash attack this time also laid the groundwork for his own death, which was simply a blatant snatch of the Xiang Group's victory
Fruits!! Xiang Yu knows this, and Fan Zeng also knows it in his heart, you must know what the Xiang family started on?
Relying on rebellion and violence!! So after Xiang Yu and Fan Zeng left King Chu Huai, they didn't say a word, and they really died
Song Yi, the commander of the unified army!! Poor Song Yi didn't even know the cause of his death. Xiang Yu regained military power,
Rebuilt the core of the Xiang Group, won consecutive battles, and established the prestige of the overlord of Western Chu. Plan B, Xiang Group
It was a passive recruitment, but Plan B not only achieved the Xiang Group, but also made the Xiang Group a big victory
discounts, and even the root of the crash; This bane is the biggest enemy of the Xiang clique -- Liu Bang and Liu
With the help of this plan, the group completed the explosive growth of the volcano and officially became Xiang's opponent.
Looking at [Borrowing Chu to Destroy Qin] and [Huaiwang's Covenant], although these two plans are rotten, they at least have a plan, purpose
The effect is also basically realized. Compared to Chen Sheng and Wu Guang's random uprising, random expansion, and random repetition
The role of these two plans in Chinese history is still obvious. But these two plans are compared to Han
The letter version of the [Extinction Plan] is obviously far from the same skill, which is no wonder the most bullish angel investor Xiao He
admired Han Xin so much that he threw himself to the ground, and openly called him "the unparalleled warrior of the country"! Going through the history of China, you can be publicized
There are no more than 10 famous generals and ministers who think that "the country's warriors are unparalleled", but Han Xin is undoubtedly well-deserved
Firmly in one of them.
Why do you want to focus on the business of three start-up companies, including Chen's Group, Xiang's Group, and Liu's Group?
Proposal for side-by-side comparison and research? In fact, I want to tell you an extremely important thing. "See
Decide and then act", this sentence is not just talking. Rebellion, starting a business, investing in a company, buying stocks
In general, the key elements that determine the success or failure of the whole project are actually very similar. These elements are simple for us
The list is summarized as follows:
A. Human elements; Elite talent is the core capital of all projects
B. A clear and strong business plan; A good plan will make resource efficiency a hundredfold
C. Strategy execution; No matter how good the plan is, someone needs to turn it into reality, so the execution is the success of the project
Guarantee of work
D. Continuous correction; No plan can keep up with the changes and needs to be constantly based on the project implementation process
Reality adjusts.
・38・
E. Follow-up plan; After achieving the goal, you need to make a new plan according to the new situation, and you can't just put it in place
Mark time.
Roughly comprehending and summarizing these, we will further dig into the heroes of Chu and Han around these topics
Give us spiritual wealth. If your investment career hasn't been going well, you need to ask yourself
Do I have a business plan? Will my proposal work? If it's not reliable, don't rush
invested; Blind investment is too risky!!
OK, Han Xin gave Liu Bangjin a perfect business plan, but this is only 18-year-old Xiaomao
Can children be reliable? Will Liu Bang adopt his plan? On the upcoming drama of "Chu and Han Hegemony",
What role will Hanshin play? And what will his opponents Xiang Yu, Liu Bang, Xiao He and others play
The role?
Through Han Xin's perspective, we have depicted the blueprint of the entire drama of "Chu and Han Hegemony", which is really big
The protagonists of the play are about to appear, Liu Bang, Xiang Yu, Zhang Liang, Fan Zeng, Lu Pheasant, Yu Ji, Xiao He, Chen
Flat......
What will be the choice of these plump and free historical figures in this hunt?
And what kind of success did they have? What kind of investment does the life choices of these characters reveal?
Views and values? Can it bring real wisdom enlightenment to our "Imperial Trader"?
The entire drama of "Chu and Han Hegemony" also needs to be detailed from the growth and process of the No. 1 actor Liu Bang
Savor the ......