Chapter 303: Tiger Garden
The catering industry has always been an industry that is easy to copy, and your family portrait No. 10 store sold 4 million last year, and this year the competition is fierce, and it may not be able to sell 2 million; Last year's cost was two million, and this year's cost, or one and a half million, can't come down. www.biquge.info Moreover, once the fresh taste and business methods are understood by everyone, you must not worry that no one will learn from you, not to mention that people are no longer the same as they were twenty years ago, and they have an almost obsessive attachment to time-honored brands, and everyone is used to liking the new and hating the old.
What's more, the family portrait is far from being a time-honored brand, it is said that it is the opponent of the time-honored brand, and it is not easy for a new catering brand to emerge after everyone is familiar with it, and it is not easy to consolidate the brand as imagined - as the old saying goes, it is easy to fight the country, but it is difficult to sit on the country.
If you don't have the life to add new stores, the market may not be able to expand much, and even if it expands, the operating costs will increase a lot, and the original market can not shrink It is already good, this is the evaluation of the banking industry for family portraits. Of course, this is the most pertinent assessment, and there are those that are extremely unbearable, and there are also those who are full of flowers, and there are inevitably more or less private goods in the process. Strictly speaking, this assessment is not good and not bad, the development of a brand always has to experience the first and low tide, there is an urgent side and a slow, there is a rise to dissipate, as long as the general direction is good, it is still worth supporting.
However, this year's family portrait is a little too big, a hundred stores have to unify the decoration and logistics, an average of one million stores have to be 100 million to digest, this step is inevitably too big, what's worse is that this year's silver is tight, really tight.
Thinking about that assessment, everyone knows that the market prospect may not be how good, some people want to persuade Feng Song, there is no need to make it so big, but Boss Feng is ** back, "This is the task given to me by Mayor Qin, if you can say that Mayor Qin, it doesn't matter if you allocate less money, you don't think the task is heavy?" Only then did everyone remember that this Feng Song had always been a bird banker, and the resentment in his heart became a little bigger, but Mayor Qin was powerful, and no one dared to start the loan with delay.
But Feng Song is a doer, seeing that the bank is not willing to pay money, in order to avoid failing to complete the administrative task, he also tried to borrow a lot of funds, and now he is barely engaged in the decoration and leasing of more than 40 people. However, in this way, the money is a little tight, and what is worse is that the turnover of the chain stores has declined in different sizes before, and the freshness has passed, coupled with the opening of similar restaurants, the turnover decline is normal, which is called entering a stable period.
But Feng Song couldn't hold his breath anymore and began to run to the bank every day, but how could the grudges accumulated in the past few years be resolved in a day or two? When the relationship between everyone eased somewhat, I found that the family photo lacked a bank, and I was afraid that it would not be able to play. Of course, in addition to the bank, it is not impossible to borrow money from the treasury, but unfortunately, at this time, the city treasury has no money, which is really out of money, and the main reason is the reconstruction work after the flood.
In addition, this project has a tendency to develop towards chicken ribs, and Feng Song is a bit arrogant in his daily work, so everyone naturally refuses to lend money abroad, but urges them to repay the loan. At this moment, Feng Song couldn't be more bitter, more than forty points outside were waiting for the rice to be put into the pot, and he had already borrowed almost all the money he could borrow.
His last choice is internal financing, and the eleven employees who started with him have enjoyed rich dividends in three years, each of whom has three or five hundred thousand, but everyone has seen the prospect of family portraits, and now some people think that Mr. Feng will treat everyone and be willing to support it moderately, and more people are thinking about patting their butts and leaving.
However, I hope that everyone will smash the pot and sell iron and make money again, it is absolutely impossible to think about it, the great development of the family portrait has made Feng Song have a dazzling halo on his body, and the old courtiers who started with him also feel that Mr. Feng's temper is getting bigger and bigger, and he is becoming more and more arbitrary and arrogant. With a sense of alienation, it's not easy to work together, not to mention that everyone is now wealthy, and it's easier to unite when you're barefoot, and when you put on your shoes, then everyone is more willing to sit down with your daughter.
Therefore, there was really no way for Mr. Feng to ask Mayor Qin for help, and Mayor Qin didn't want to smash the brand he was holding out single-handedly, so he looked for help everywhere, Sha Kelu was one of them, but after a detailed understanding of the situation of the family photo, Sha Kelu refused to put his money in it, but Mayor Qin's face was not good, and he didn't give it at all.
After thinking about it, Sha Kelu finally thought of an alternative solution, so he took the initiative to find Mayor Qin: "Mayor Qin, although I have a hotel, I am not taking the path of pure catering, especially if it is not related to the fast food industry, so I don't plan to inject capital into the family portrait project." ”
Seeing Mayor Qin's gradually sinking face, Sha Kelu hurriedly said: "However, I am very interested in another state-owned enterprise in your city, and I plan to invest in or invest, but my business method is a bit different, I don't know if Mayor Qin can accept it." ”
To be honest, when he just heard that Shakru refused to help the family portrait, Mayor Qin was very unhappy. In his position, few people dare to refuse him directly, but even if he is unhappy with Shakru, there is not much he can do, and he is not his own subordinates, and he usually has nothing to ask for himself, but he still needs to be supported by others in his political achievements.
Fortunately, this Indian is quite knowledgeable and has given himself a step down, so Mayor Qin took the opportunity to ask: "I don't know which state-owned enterprise Mr. Pandit is interested in?" ”
"Siberian Tiger Forest Park!" Shakru replied word for word.
"What? Siberian Tiger Forest Park? Do you like tigers, Mr. Pandeit? Mayor Qin asked in extreme surprise, because no matter what he thought in advance, he would never have guessed that Shakru would choose to invest in such a project! (To be continued.) )