Chapter 140: Medicine of Conscience
【Broadcast】Pay attention to "Reading at the starting point", get the first-hand news of 515 red envelopes, and students who have not grabbed red envelopes after the Chinese New Year can show their skills this time.
Ponca Sesh is the owner of a small pharmacy in New Delhi, and he has not been in a good mood lately, because he has heard that Ganges Medicine, which has recently made him a small fortune, is about to launch a new drug, and it is normal for a pharmaceutical company to launch a new drug, but this is not good news for a small pharmaceutical company like Ponca, because most of the pharmaceutical companies with well-known drugs will adopt the method of tying to forcibly promote new drugs, and this time Ganges Medicine is said to be the same.
While Ponca was troubled by this, his friend Brigitte Damani, who was also a fellow traveler, came and said to him as soon as he entered the door: "Ponca, have you heard that the Ganges is going to make a new medicine?" ”
Ponca sighed and said, "Hey, I've heard, I've heard, isn't this just worrying about this?" It is said that Ganges is also using the tying method this time, you said that if you don't agree, then you won't be able to enter Wilgang, how hot this medicine is now, only when it is out of stock, there is no stockpile; But if you agree, then who knows what will happen to the market for his new drug, they Ganges is not at all risky, but we will carry it all. You must know that his new medicine this time is completely different from the medicine we originally sold, it is said to come from China, it is not a pill or an injection, but what kind of traditional Chinese medicine, who can buy this thing? ”
Bridget reassured: "Alright, Ponca, it's not the first day you've been in this business, and no big pharmaceutical company has ever done this kind of tying thing." But if you're really struggling, I can give you the best of both worlds. ”
"Hey, Brother Bridget, do you have a good idea? Let's hear about it. Ponca asked curiously.
"My solution is very simple, since you think this cool oil is not easy to sell, then just like this, I will pay for your share of the cool oil, but this price can't be at the original price, you have to give me a 20% discount." Bridget explained.
Listen to this answer. Ponca couldn't help but be surprised, he had known Bridget for many years, and knew that this guy was an extremely cautious businessman who never did risky business. Why was he suddenly so bold this time, so he asked suspiciously: "Bridget, we are old friends, you tell me the truth, did you get any inside information?" ”
"You're looking too highly of me. I'm a small businessman, how could I get the inside information of a big pharmaceutical company like Ganges, but I did learn a little about this new medicine cooling oil from other sources. ”
"Oh, tell me, what the hell is going on with this medicine?"
Brigitte picked up the teacup, took a sip of tea, and then said slowly: "About a month ago, a friend of mine came to me and asked if I could get a Chinese medicine called Qingliang Oil, because I had never heard of it. So I'm curious. After asking, I found out that it was an actress named Sima, by the way, it was the actress of the recently popular "Bandit Queen", she had just returned from China and brought back some of this cooling oil to give away. It was a lot more comfortable in no time. But he searched all the pharmacies in New Delhi and couldn't find it, so he came to me to see if he could get it.
I tried it out and found that it did exactly what he said. But I don't have a channel to import it, just at this time, Ganges Pharmaceutical sent a message saying that it was going to launch a new drug, and this new drug happened to be a cooling oil. I'm telling you, Ponca, this thing will never lose money, and I've seen the effect with my own eyes. Second, this thing is too cheap, only five rupees a box, even those untouchables can afford it, so don't hesitate, I would have liked to buy more, but the first batch of goods is limited, and they want to promote new drugs, so each one is sold in limited quantities, otherwise I can come to you to buy it. (I didn't find the market price of cool oil in 1992, but now it's still one or two dollars a box, so in 92, when everyone's salary level is generally dozens of dollars, a dime a box should be considered a more reasonable price.) )
After listening to Bridget's explanation and calculating the cost of this cooling oil, Ponca felt that it was okay to try this new drug, and the cost was not high anyway, if it was really successful, then he would have a stable income channel in his hands.
The heroine in the advertisement is the new favorite in the advertising industry, the beautiful model Aishwarya Ray, who has successfully endorsed a variety of products, and the advertising slogan is a tempting slogan such as "a conscience medicine that every Indian can afford", coupled with the bombardment of various TV channels and newspapers, so that almost everyone knows that Ganges Pharmaceutical has launched a new medicine that is extremely cheap and extremely effective.
So for a while, the cool oil in various pharmacies was sold out, and the Ganges original best-selling drug Wilgang is different, the cooling oil is suitable for a larger group of people, both men and women, young and old, unlike Wilgang, only some men will buy**. Another factor is the price, the price of cooling oil is so cheap, seven rupees a box can be used for a long time, and the shelf life is extremely long. Another point is that the customers who buy Weigang are generally sneaky, for fear of being seen by acquaintances, and there is no need to have this concern when buying cool oil. The funniest thing is that some people actually found that the cooling oil actually has a certain effect of divine oil, and it can last a little longer when applied
This advertisement Shakru was specially asked to do it with Aishwarya, although the two had a good chat at the Tata Group's cocktail party last time, but after all, there was no substantive contact, so while it was not yet 94 years old and Aishwarya had not become popular, it would also be convenient for him to include this future "India's No. 1 Beauty" in the future. But what he didn't expect was that after making this advertisement, Aishwarya's impression of him was greatly improved, and the reason was the price of this conscience medicine.
In fact, it is not only Aishwarya, because this conscience medicine launched by Ganges Pharmaceutical has made Shakru in India, especially among the middle and lower classes around New Delhi, his popularity has increased sharply, and Sakina has originally preached that he is a gentleman with real aristocratic virtues, so now when Shakru inspects the factory and walks around the neighborhood, he often meets some poor people to greet him, and this heartfelt gratitude makes Shakru feel very comfortable.
Ps. chasing more children's shoes, are there any free appreciation tickets and starting coins~ The countdown to the 515 red envelope list is over, I'll pull a ticket, ask for an increase and appreciation vote, and finally rush a handful! (To be continued.) )