Chapter 169: New Forces in the French Concession

As a competitor, Lin Zixuan is well aware of the filming plans of other film companies.

He doesn't like to follow the trend of movies, but this is the trend of society, and he can't stop it, so he can only avoid losing money in his movies as much as possible.

It is conceivable that a large number of mythological films will flood the market, and audiences will soon get tired of the genre, and there will definitely be people who will lose money in the film companies that follow suit.

This is exactly a few joys and a few sorrows.

Fortunately, Star Films is shooting sound films, at least for now, ahead of other studios.

After the release of "The Legend of the Condor Heroes", martial arts films will definitely become a new target to follow.

Lin Zixuan has been trying to expand the genre of domestic films, and widen this road as much as possible, so that everyone can have a way out.

Except for horror films and science fiction films that he did not cover, other types of films have tried.

Star Film Company is preparing to shoot "The Soul of Jade Pear" written by Mandarin Duck and Butterfly writer Xu Zhenya, and if this film is successful, many of the novels of Mandarin Duck and Butterfly will have the value of adaptation.

In this era of extreme scarcity of movie scripts, novel adaptation will be a new way out.

"The Soul of Jade Pear" is a romance novel serialized by Xu Zhenya in the "Civil Rights Daily" in 1912, which is an important representative work of romance novels in the early Republic of China, and is known as the "ancestor of romance novels".

At that time, the novel was popular all over China, reprinted dozens of times, sold hundreds of thousands of copies, and was reprinted many times as far away as Nanyang and Hong Kong.

It is said that Lu Xun's mother especially likes "Jade Pear Soul".

There is a reason why Lin Zixuan chose the novels of the Mandarin Duck and Butterfly School, first of all, there is a huge readership, and secondly, the plot is wonderful and touching.

If he filmed "The True Story of Ah Q", it would be good if he could recover the cost.

This is not that he is pessimistic about the prospects of new literature, on the contrary, he feels that the prospects of new literature are bright, but the development of anything requires a process.

A few years later, with the success of the Northern Expedition, the Republic of China would usher in a ten-year period of prosperity.

This is the so-called "Golden Decade".

At that time, it was the period when the new literature developed to flourish, and with this condition, he would be able to make some films that reflected the theme of social reality, and he would also have a certain audience base.

If you shoot now, you will be in a dilemma like Guo Moruo's Creation Society.

Moreover, at that time, he would have a lot of novel resources that could be adapted.

For this reason, Lin Zixuan once wrote a letter urging Zhang Jianshui to create a novel, if it wasn't for the fear of affecting Zhang Jianshui's writing, he even wanted to send the outline and setting of "The Cause of Laughter" to Zhang Jianshui.

But a writer like Zhang Zhenshui is different from the writers of Vientiane Books, and his creation needs to be conceived by himself.

The competition of film companies is multifaceted, and in addition to the filming itself, there are many off-site factors.

Lin Zixuan and Dan Du Yu reached an agreement, and Shanghai Film and Drama Company was merged into Star Film Company, which was not an ordinary merger, but used Shanghai Film and Drama Company as a satellite company under Star Film Company.

Shanghai Film & Theatre Company operates independently, can choose its own films, and has access to the cinema of Star Film Company.

However, it is necessary to maintain the same position as the star film company and advance and retreat together.

In other words, in the future, Du Yu only needs to be responsible for shooting the movie, and Lin Zixuan will be responsible for the subsequent publicity and distribution, and the two people will sign a sharing agreement at the box office.

This is Lin Zixuan's practice of learning from the Hong Kong film companies of later generations, and Golden Harvest has many satellite companies.

He wants to build the star film company into a film group integrating film financing, distribution, cinema management and film printing business.

With the Shanghai Film and Drama Company as an example, other film companies that are not doing well will also adopt the same conditions to join the star film company, so that they can continue to encroach on Shanghai's film industry and expand its scale.

The key point of this plan is to take control of the cinema.

With the rise of the film industry, there are many new cinemas under construction in Shanghai, including ultra-luxurious cinemas.

For example, the Carlton Theater, which was completed in February 1923.

The Carlton Theatre is located on Pike Road in Shanghai and was built at British expense.

It is a comprehensive entertainment venue including a café, pachinko room, dance hall, theater and other comprehensive entertainment venues, and has reached an agreement with Paramount Productions in the United States as the first round of cinema for its films.

In February 1923, the Carlton Grand Theater premiered "The Secret History of the Lu Palace" produced by MGM Pictures in the United States, with a ticket price of 2 yuan.

In Shanghai, the ticket price is high, and in terms of facilities, it can be compared to the summer catering luxury cinema in Remas.

Lin Zixuan also did not relax the construction of the movie theater, he inquired about the Xiaogang Li family who took land in the public concession last time.

Xiaogang Li's family was told by Zhang Shichuan to invest in the cinema, and after the completion of the cinema, Zhang Shichuan served as the manager of the cinema, and several of the plots of land have begun to be built, with an investment scale of about 800,000 yuan.

The Li family in Xiaogang was very cautious and only developed in the public concession and did not enter the French concession.

Feng Jingyao and Huang Chujiu are not far from the past, they are not willing to provoke Feng Jingyao, and only want to use commercial competitive means.

The Li family in Xiaogang didn't know that Feng Jingyao was in a little trouble at this time, because a new force had appeared in the French Concession.

The French Concession includes Luwan District, Xuhui District and part of Huangpu District, and is very large.

Feng Jingyao could not manage it, he adopted the method of dividing the territory, dividing the land in the French Concession to his younger brother, and collecting the accounts every month, which was the main source of income for Feng's Commercial Bank.

But in March, one of his younger brothers was killed.

The other party immediately apologized to Feng Jingyao and was willing to pay the account every month in accordance with the rules, and his attitude was very respectful.

As a bigwig-level figure, Feng Jingyao rarely cares about the following things, and Uncle Xiang is generally in charge.

Uncle Xiang is Feng Jingyao's confidant and a loyal thug, he sees this person as very good, and gives him a generous gift, so he handed over the territory to the other party to take care of.

Originally, it was just a trivial matter, and it involved just a block of territory, and it was not a big deal.

But within a month, the man actually occupied the neighborhood next to him, and the two sides fought and made a big fuss.

Uncle Xiang had no choice but to report the situation to Feng Jingyao, Feng Jingyao was thinking about whether to dispose of this guy named Xu Wenqiang, he could sense that this person was not very peaceful.

It's good to be ambitious, but if you don't know how to score inches, you're killing yourself.

Feng Jingyao decided to meet this Xu Wenqiang, take a look for himself, use it if it can be used, and get rid of it as soon as possible if it can't be used.

On this day, Lin Zixuan and Feng Chengcheng went back to Feng's house for dinner together.

When the car drove in, he saw a tall young man walking out of Feng's house through the window, with Uncle Xiang behind him, and the two said a few words.

When Lin Zixuan parked the car and walked in with Feng Chengcheng, the young man was gone.

"Uncle Xiang, who was that person just now?" Lin Zixuan asked casually.

"Oh, it's down there." Uncle Xiang didn't want to talk more about this matter, so he changed the topic and said, "The master is still in the study, so the aunt and the young lady should go in directly." ”