In the past few days, everyone found Xu Ming buried his head in the house copying and writing, and everyone was very surprised.

Soon Xu Ming uncovered the mystery. Several people were called to the office and saw Xu Ming holding a telegram in his hand.

Shangguan Min took a look, it turned out that this was sent from Shanghai, and the content was that some of Han Xiaoyu's friends encouraged her to buy a house in Shanghai, and she specially sent a telegram to ask Xu Ming for advice.

Xu Ming originally had no opinion, as a man who eats soft rice and is fostered, he should not have the right to speak. But recently, the bandits came up with an idea.

He said to everyone, "Do you remember the bandit chickens on Tengyun Ridge?"

Everyone was stunned, Qin Lieping couldn't help it at first, but before he could speak, Xu Ming picked up another newspaper, this is the latest issue of "Central Daily", which has just released the economic data of the Republic of China in 23. said: "Last year, China's fiscal revenue was 680 million yuan, and the expenditure was 823 million yuan. Exports were 269.5 million and imports were 288 million. The fiscal revenue converted into US dollars is 230 million US dollars, and the total export value is 90 million US dollars, and the fiscal revenue converted into British pounds is about 43 million pounds, and the total export value is about 17 million pounds. ”

Xu Ming took a sip of tea, glanced at everyone, knew that they didn't understand the meaning of this data, and added: "Britain is preparing to build the Singapore Fort, with a budget of 80 million pounds. He raised his voice, "That is to say, our country's fiscal revenue for two years or the total export value of the past five years can only be used to build a fort." ”

Some people say that the gap between us and Japan during the War of Resistance Against Japanese Aggression is the quality of the army, and some people specifically say that it is the ...... in weaponry and officer quality, but no one can deny that the most obvious gap between China and Japan is in finance. Japan's additional military spending for the Battle of Wuhan was 3.25 billion yen, which translates to more than 800 million US dollars, and this is despite the sharp depreciation of the yen against the US dollar (in 1936 the yen was about 2:1 against the dollar, and in 1937 the yen fell by about half to the dollar because of the war).

And China, it is pitiful to say, in order to borrow a loan, Lao Jiang sent Song Ziwen to beg his grandfather to sue his grandmother to borrow 25 million US dollars, and he paid with tung oil!

Of course, I can't say this, but everyone is aware of how big the gap between China and Japan is!

This is not over, Xu Ming continued: "There are 28 items of materials in China's exports accounting for three-quarters of the total, of which tung oil, eggs, placer ore, sheepskin and wool, silk tea, cotton, and pig bristles account for more than half of the total. ”

"Once it enters wartime, the placer mines and cotton in North and Central China will be hit hard. Egg products are very special and cannot be controlled, which means that the contribution to the country's foreign exchange income is limited. ”

"After the official start of the Sino-Japanese war, there were only four kinds of foreign exchange that could be sold: tung oil, silk tea, sheepskin and wool, and pig bristles, and the more could be sold for more than 10 million yuan, and the few million dollars. Use these pitiful foreign currencies to buy scarce arms. ”

Zhao Ren understood a little, "Qianli, you are going to add the fifth item," but he was still a little puzzled, "Qianli, what do you mean by bandit chicken?" Can you sell millions of dollars with this? ”

Xu Ming laughed and wanted to fall. "Of course not, it was just a primer that sparked my idea."

Xu Ming briefly explained his plan. Qin Lieping and Zhao Ren were even more confused.

"Gnawing chickens, in addition to chickens that can be gnawed, are there also chickens that can be fried? McDonald's, what is this? There is also instant noodles...... "Damn, everyone shouts and screams in the world, they will never understand."

"Can nibbled chickens sell well in China?" Zhao Ren is extremely unoptimistic about this plan, in his opinion, the best roast duck in Peking can earn a million oceans a year.

"Cut, didn't I say it just now, these are used to sell foreign exchange, not in China. KFC and McDonald's are fast food restaurants. ”

"Instant noodles are not dried noodles or Lanzhou ramen, how to say, dried can be eaten, boiled in a pot, and boiled water for soaking. It represents the fast-paced lifestyle of the new era! It stands for a simple and practical dining concept! The image of a young man who represents the vigorous sunshine! ”

…….

"Qianli, what do you mean by the limited edition Chinese jade collector's edition?"

"It's Qiyang Stone!"

"But how much can this sell for? At most, it can only be sold for a few bucks. ”

Xu Ming sneered: "How many dollars?" A few dollars can only be touched by foreigners, and the starting price is 300 US dollars. ”

The crowd was taken aback. "Three hundred dollars, you might as well grab it, maybe it's only 3 cents for this goods."

"Of course, we have to talk about credibility and quality, and the purchase of goods will cost at least 3 yuan, and you can earn hundreds of times more casually!"

If the dog in the army is called "too white", Xu Ming can be called "too black", or "really too dark". However, they felt that what Xu Ming said was also reasonable, the empire and the doctrine had grabbed a lot of wealth from China during the Opium and Chip Wars, and now it was just a small amount of money. ”

"It's so expensive, what if foreigners don't buy it," Shangguan Min asked, and everyone responded, "Yes, it's so expensive, a few foreigners buy it." ”

Xu Ming put on a look of surprise, as if others had committed a heinous crime if they didn't buy it, and he said righteously: "We must let those foreigners know that not buying it is definitely a huge and irreparable loss for foreigners!" Imagine that our Collector's Edition Chinese Premium gifts come from an ancient town in the ancient southwest of ancient China. And it is carefully inspected and processed by beautiful and lovely ethnic girls. This is not an ordinary stone and an ordinary gift, this is a precious treasure containing Chinese classical culture and girlish feelings! For just $300, you, as a foreigner whose ancestors have not had eight generations, are definitely worth it!! ”

"Old godmother, foreigners also eat chili sauce?"

"First of all, in foreign countries, it's not called Lao Gan Ma, it's called Hot and Sour Lady! Secondly, Lao Gan Ma is not just a chili sauce, he represents a kind of mother's memory, and maternal love knows no borders! Without an old godmother, life is incomplete! There is no old godmother next to the meal, it is an incomplete meal! What people eat is not the old godmother, but the strong family affection! ”

…….

Xu Ming talked for a long time, and found that it was still chickens and ducks, and others couldn't understand what he said about the concept, lifestyle, and hunger marketing...! had no choice but to give up convincing them, sent a telegram to Han Xiaoyu, and went to Shanghai alone.

Yuming company rented a 7-story building on Chengdu Road in Shanghai as a base, Xu Ming has not seen him for a long time, at this moment, with Han Xiaoyu's popularity, the entire company exudes a thriving color.

At this time, in the large conference hall of Yuming Building, more than 200 business people. Including Zhu Rutang of Baofeng Insurance, Chen Jianzhu of Zhejiang Bank, Chen Chuxiang of Shanghai Huacheng Cigarettes, Zhou Xiangyang of Ruikang Commercial Bank and a large number of business people. Of course, it is also inseparable from Xu Ming's good friends Zhang Qian, Xie Qianli, and Cao Youwen... Xu Ming sent more than 2,000 invitations to representatives from all walks of life, and now one in ten people has arrived, which is not satisfactory. Of course, most people don't come because of "Ming", but because of "rain".

Xu Ming saw that the people below had arrived, walked up to the rostrum, and announced loudly: "The planning and financing conference of Yuming Group starts now. ”

"The purpose of this conference is to expand the foreign trade of Yuming Company, develop national industry, and collect foreign exchange ...... for the country," Xu Ming first said a lot of lofty truths. Of course, the ultimate goal is to finance the company's growth.

If you want to successfully raise money, you must succeed in convincing the business people who are here today. What Xu Ming said earlier is basically nonsense. But I have to say that passion needs to be pre-play and play!

Soon Xu Ming got to the point: "This time, Yuming Group is ready to plan 6 branches. ”

"First, KFC mainly provides baked fast food. Mainly for European and American countries. ”

"Second, McDonald's Corporation, which mainly provides baked fast food. Mainly for European and American countries. “

"Third, Yuming Gift Company mainly provides jade and cultural gifts, mainly for European and American countries."

"Fourth, Master Liu's instant noodle company mainly provides Master Liu's instant noodles. It is mainly for the Chinese people, the military and European and American countries. ”

"Fifth, the best supermarket company, which is a retail company, mainly for the United States."

"Sixth, Lao Gan Ma Food Company is a condiment food company, mainly for Chinese and foreign countries."

After Xu Ming said this, a whispering voice immediately came from below. At this time, Xu Ming's first support, Zhang Qian, stood up.

"Mr. Xu, may I ask your first company, KFC and McDonald's, both of which are baked fast food, and both of them are for European and American countries. What is the difference between these two companies, how do you plan to make money abroad, as far as I know, the catering companies opened by Chinese abroad are basically for Chinese. ”

Although Zhang Qian is a trust, the question he asked is indeed a topic that everyone cares about, and soon someone whispered: "Yes, how can Chinese make money by opening a catering company abroad?" Unceremoniously even said: "Let's fool around, you have to invite a chef to open a restaurant!" Even if you make a movie, even if you advertise it, you will eat it if you don't taste good. ”

When the voice below was a little quieter, Xu Ming waved his hand and signaled quiet.

"The question asked by Mr. Zhang is very in-depth, let me explain, the products provided by KFC and McDonald's are not much different, but KFC is more localized, and McDonald's is unified. For example, KFC in the UK will be prepared according to the traditional British taste, but the McDonald's taste is not much different in any country! ”

At this time, a shrill voice at the bottom said, "You haven't said how these two companies make money?" ”

Xu Ming looked at the seat card on his table, and recognized him as Liu Xiangqing of Swire Commercial Bank, and he had heard that he was amorous for a long time, and his words had a deep meaning. Xu Ming smiled and said:

"Manager Liu, what do you think is the most important thing for a catering company?"

"Of course, it's the level of the food, so that there will be repeat customers." Liu Xiangqing replied without thinking.

Xu Ming applauded and continued to smile: "Manager Liu is right, whether it is China or a foreign country, what you say is the most critical. But Xu Ming gave him a twist, "The times are different, the previous era was a slow-paced era, and most people regarded food as enjoyment, so they wanted taste, only chefs!" However, the pace of social work has become more and more rapid in the future, not to mention New York and London. Even the staff who work in Shanghai and Tianjin may not have much time to enjoy at noon! ”

"Our catering company and the traditional catering company are epoch-making changes, the traditional is slow work, ours is fast and simple; In the past, it was just a meal, but now we give the impression of representing a young, vibrant, and sunny life! That's the biggest difference between the two! ”

Xu Ming said wonderfully, Han Xiaoyu smiled and led everyone to applaud. Liu Xiangqing was even more indignant and said, "Then can you specify the difference between these two companies and the traditional ones." ”

Xu Ming until this kind of character must be defeated, to take money out of the pocket from others, vague and evasive questions are not okay. He said: "Of course, there was no standard for the meals you have eaten before, such as putting a little salt and cutting a few green onions. Moreover, many restaurants may not be able to ensure the quality and quantity of raw materials such as meat and vegetables. And all the processes of our KFC and McDonald's are unified! From the selection of broilers produced in Qiyang, to the 55 processes of production and processing, such as roasting on low heat for 5 minutes at a certain stage! These are all the same! In addition, the raw material supply and technology research and development of these two companies are one unit, but the finance and sales are separated, which can not only give full play to the company's technical advantages and reduce procurement costs, but also increase the competitiveness of the two companies! ”

"Then after making money, Mr. Xu, you don't have to worry about others imitating you!" Someone asked.

Xu Ming laughed: "You may not have noticed what I said just now, our company includes other companies, and his core competitiveness is not anything else, but the ever-changing technology research and development and marketing-oriented publicity planning!" ”

The topic of KFC and McDonald's has just been finished. People in the hall began to talk about it, and a lot of the time, one step forward is a genius, and two steps forward others are likely to think that you are crazy, and don't expect too avant-garde topics to be understood by ordinary people. At this time, a middle-aged man about 30 years old in the crowd stood up, and the noise in the hall, which had been a little noisy, immediately disappeared.