When Xu Ming saw it, he immediately went over to shake hands and greet him. This person is none other than Rong Hongyuan, the son of the Chinese flour king Rong Zongjing.

Xu Ming can ignore Liu Xiangqing, because Liu is just a merry boy who is used to messing with flowers. But we must not ignore Rong Hongyuan. At that time, Rong not only represented the opinion of the Chinese flour industry, but also the representative of the Chinese national bourgeoisie, especially the business community.

Xu Ming said politely: "At the beginning of Yumingcao's creation, it was really lucky to be able to invite Mr. Rong to draw out a consultant. Mr. Wangrong also gave advice. ”

Rong Hongyuan was also very modest, and said: "Consultants and teachers will never dare to be a consultant. He also silently said by the way: "As for coming here, Hongyuan will not be reluctant to see the first beauty in East Asia in 5,000 years." ”

It turned out that just now the Chinese press organized a beauty selection activity, and Han Xiaoyu was elected with a high profile of more than 470,000 votes, and the second place Hu Die only had 7,400 votes! What is the concept of 470,000 sheets. At that time, China's newspapers sold only about 500,000 a day, of which Ta Kung Pao accounted for 150,000. The method of selection is to mail the collection of newspapers to the designated location. In other words, because of this selection, the sales of newspapers across the country have doubled. Even the post office made a windfall from it.

So far, Han Xiaoyu has a resounding title, the first beauty in East Asia for 5,000 years!

As soon as Rong Hongyuan finished speaking, there was a burst of laughter, and at this point, the atmosphere in the hall became very relaxed. Rong Hongyuan then stepped into the topic: "May I ask Mr. Xu, how is your instant noodles different from other noodles on the market?" How do you plan to do business? ”

Xu Ming was very grateful to Rong Hongyuan for the kindness he deliberately created, but he didn't dare to be sloppy with the latter question, although Rong Hongyuan's status was too high, if the answer could not satisfy him, I guess he would not be demanding. But if he could get his approval, the situation of this fundraising conference will definitely be completely different - the influence of the Rong family in the Chinese business world is too great. Xu Ming thought for a moment and replied: "All the products of the six companies that were established this time are fundamentally different from the traditional ones: that is, the traditional ones sell goods, while our company sells feelings and ideas. ”

He gave an example, ordinary people go to buy Three Forts or Beautiful brand cigarettes not only because these two cigarettes are easy to smoke, but more importantly, it reflects a person's identity. So people would rather buy them for 5 dimes than spend 1 dimes on other cigarettes. So can the quality or cost of 1 jiao and 5 jiao be 5 times different? The answer given by Xu Ming is that there is only a difference of 20%, but the profit is very different! What's more, people would rather know that they are making a lot of money, and still spend 5 jiao to buy three forts or beautiful brand cigarettes, because it gives him a sense of dignity!

So why is it that only cigarettes and the like unconsciously form this kind of sales strategy? Xu Ming explained: Cigarettes are a pleasure, even a luxury to some extent, and their history is short. So there is not much pressure on any reform of cigarettes. But food is different. Humanity has a history of thousands of years in this area, and any reform will cause great impact and resistance. But should it be reformed? Xu Ming's answer is that everything needs to be reformed! In the past, people drank blood, but now they cook barbecue! Formerly rowed on foot, now by car steamer! This era is precisely the era of great development of productive forces. Reform of the catering and food industry has become imperative. Yuming's products meet the requirements of modern high-paced society!

Although some people still don't believe it, there is no doubt that Xu Ming's remarks can justify themselves. Rong Hongyuan also expressed his approval.

While everyone was shocked, Xu Ming's second support stood up. Zhang Qian asked, "May I ask Mr. Xu, how do we guarantee the funds we invest?" ”

This is also a concern of everyone present, people are interested in shares, and it is impossible to invest real money for the sake of a slogan or an illusory idea of revitalizing national industry.

Of course, Xu Ming already has a standard answer. He said: "Each person present can buy 10,000 silver dollars. Regardless of the company's operating conditions, it can pay a dividend of 1 point and 2% per year! ”

The people below gasped, which is equivalent to a bank deposit with an annual interest of 1 cent and 2 percent. This was very high at that time, Nanjing Jincheng Bank's half-year interest was 5%, and it was only 7% for the whole year, and Xu Ming's was almost double that of the bank.

With such generous conditions, there is still a guy who is messing around. Xu Ming looked at it, it wasn't Liu Xiangqing, who was the eldest son of Liu! He didn't want to know Xu Ming at all, raised his face and asked coldly: "If I make 10,000 yuan today, can I use the money to withdraw my shares tomorrow?" ”

This kind of person just has nothing to do to find a pump! Xu Ming suppressed the anger in his heart and responded with a smile: "Yes, and I can also give you 10,000 yuan of principal and 1,200 yuan of interest, but you will not have the opportunity to invest in shares next time!" ”

Liu Xiangqing continued to provoke: "What if I get 100,000? ”

Han Xiaoyu watched the two form a confrontation. She walked to the front desk, and for a moment there was silence, it was absolute silence.

Liu Xiangqing's eyes were straight, and he only felt that her movement brought a burst of fragrant wind, and he tried hard to smell it for a while, but found that the fragrance was getting lighter and lighter, and gradually turned into nothingness. He stood dumbfounded, forgetting to speak, indulging in the dreams he had weaved.

Han Xiaoyu smiled sweetly, and said something better than Xu Ming's singing: "Why is it limited to 10,000 per person, there are two reasons: one is to reduce the risk for shareholders." There's also a reason why if you're overinvesting, you should be involved in company decisions. Considering that we have adopted a different way of doing business this time, we will also hire a senior foreign manager as a general manager. Therefore, in order to avoid conflicts of opinion between the two sides, each person's share can only be reduced, and at the same time, you only have the right to dividends but not the right to manage. ”

If Xu Ming answered like this, someone would definitely chase after him. But at this time, Liu Dagongzi was already in a petrified state, and he seemed to have forgotten to even sit down. It was Han Xiaoyu who reminded him, and Liu Xiangqing sat down on the seat with a plop, causing a burst of laughter next to him.

No one argued with the beauty, Han Xiaoyu continued: "This fundraising plan is 3 million, and the total initial investment is 5 million, 5 million In fact, our Yuming company is fully capable of spending alone. She smiled and asked Xu Ming to explain.

Xu Ming replied next to him: "There are also two reasons, the first is the advertising effect, today you are all the business elites of the Republic of China, and each of you has invested 10,000 yuan to make a free advertisement in an industry!" There is a more important reason. Xu Ming pressed his hands forward and said: "When it comes to making money, it is far better for one person to earn than for multiple people to make money in partnership!" It is far better for one person to get rich than for everyone to get rich together! ”

There was a round of applause from below, and everyone stood up, and the applause lasted for a long time.

The fundraising has been successfully concluded, and Liu Xiangqing finally got a photo with Han Xiaoyu and reluctantly left. At this time, the headquarters of Yuming Group, the most luxurious office on the 3rd floor, sat a distinguished guest.

A cup of Keemun black tea, at the beginning of spring, is suitable for keeping the cold and stomach. Rong Hongyuan took the teacup, thanked Han Xiaoyu, and then took a small sip with his mouth, picked it up and put it lightly on the table.

Rong Hongyuan is by no means here to taste tea, and of course he also knows that Xu Ming has a lot of words that he has not explained to the public. Sure enough, Xu Ming talked about the biggest reason for producing instant noodles.

It's not what it feels like! Not a philosophy! Not to mention what is rich for everyone to earn! The most important reason for producing instant noodles is to provide marching food for the squadron.

The marching rations of the squadron in this era were very tragic, and they were still provided by cooking in the cooking class. This does not show any shortcomings in peacetime, and warlord wars are not too problematic. But in the Anti-Japanese War, it was very troublesome: first of all, the food could not be delivered to the front line in time, and many times the food could not be delivered when it grew hair! And the fireworks caused by cooking can easily be bombed by enemy aircraft.

What do other countries do? The United States and Britain are the most scientific and rational in this regard, and the marching food is not only varied, but also nutritious! Our main adversary, Japan, is the use of military fuel to heat marching food or cook rice. Our ** team does not have the financial resources of Western countries such as Britain and the United States, nor can it form the battlefield conditions of the Japanese army. leads to invisible losses of combat effectiveness on the battlefield.

Then with instant noodles, it is different, Xu Ming is full of confidence: soldiers can't bring rice to the front line, but they can carry instant noodles at all! And Xu Ming plans to add salt, oil and minced meat to military instant noodles. This will provide basic nutrition for Chinese soldiers!

Rong Hongyuan was in awe of Xu Ming when he heard this. He didn't say anything more, stood up and held Xu Ming's hand tightly. Xu Ming didn't say anything more, the two looked at each other and smiled, everything was silent.

At this moment, Han Xiaoyu sent a contract: "Flour Procurement Strategic Agreement", plus a sweet smile......

General Manager Xu Ming chose the famous former senior manager of the China sales area of Mobil Oil Company, Swindon, which Xu Ming spent a lot of money to dig up. The deputy general manager is the former British American Tobacco Co., Ltd. Kebert, this gentleman has a profound conversation, the language is not complicated, it is really a first-class talent, British American Tobacco sold the Chinese business to the British Yizhong Tobacco, Xu Ming only picked up a big bargain out of thin air.

Originally, Xu Ming wanted to hire Chinese as the company's chief and deputy managers, but in the past few days of conversations with people in the business circles of the Republic of China, Xu Ming found that the level of Chinese business managers in this era is really very problematic. Don't say understand Xu Ming's lean production, quality inspection system, internal control financial system and market-oriented sales concept. It is not good to do simple production, known as a well-known national enterprise, Xu Ming ran over to visit, and was disappointed: raw materials are stacked messily everywhere, the process is chaotic, and the financial personnel are relatives.... On the contrary, talking to these two foreigners, Xu Ming was very touched. Xu Ming talked about the production operation standards of tidying, rectifying, sweeping, and cleaning, and Swindon immediately gave an example of how he allowed workers to operate in an orderly manner in the work area at British American Tobacco. When Xu Ming talks about establishing a long-term, fixed procurement model, Swindon is quick to point out various supplier management methods. As for the quality management system and process proposed by Xu Ming, Swindon picked up the pen and gave Xu Ming's company a detailed analysis and summary from the source of raw material supply! The three of them are really like fish in water, and Xu Mingdeng sometimes has the urge to find a peach tree to cut off the head of a chicken and drink rice wine.

Xu Ming admired these two very much, while Swindon and Kebert were simply amazed by Xu Ming. Of course, they don't know that Xu Ming's production management concept is the lean production of 5S and the foundation of Toyota's success in the 70s of the 20th century - much stronger than the most advanced Ford production model of this era; The concept of quality management is a quality management standard that was developed in the 90s of this century. These ideas seemed ordinary in later generations, but once Xu Ming put them forward, even if there were omissions, others were greatly admired. After Xu Ming left, Kerbert said to Swindon: "If you hadn't seen it with your own eyes, you really couldn't believe that there was such an outstanding talent in the Far East!" ”

Yuming Group's advertising campaign was immediately launched, and China's "Central Daily", "Ta Kung Pao", and "Declaration" were vigorously launched. The Times, The Manchester Guardian. In the United States, the New York Times, the Chicago Daily News, and other newspapers and major broadcasters began to hype up.

"Inside the classically elegant room, a snow-white tablecloth is placed on top of a hearty meal. The beautiful mother looked lovingly at her lovely daughter. ”

The little girl pouted, dismissive of the meals. With a helpless expression, my mother said, "Today is your birthday......"

The mother took the child to the street, and the background and scenery in the distance were faintly visible—the mark of the KFC company: a kind old man. The little girl's happy expression jumped on the page. ”

The child's mouth was stuffed with foodies, and he muttered: "I still have to ......" The beautiful mother looked at her daughter, her face was no longer anxious or helpless, but full of happy smiles. ”

This is a four-panel cartoon from the Los Angeles Times, and the child is the famous child actress Xiulan. Temple, whose mother is Shevia, who once played Madame Butterfly. Xueni. This is just one shot of Yuming Group's advertising campaign.

Advertising accounts for only one-third of the total marketing spending, with a focus on charity events and sponsorship of cultural and sporting events in various countries. For example, in the United States with many stars including Pauline. The "American Hope Project" organized by Gao Dai, Clark and others to sponsor out-of-school children, the "Sunset Red" project to help the lonely elderly in the United Kingdom, and the "Sino-French Cultural Exchange Week" organized by the Louvre Museum in France...

"The Story I Had to Tell with McDonald's" published by the Washington and Donton Postes won the essay. ”

Newspapers all over the world (except Japan) published "KFC, McDonald's Source Journey - Yuming Group's 55 Processes of Raw Material Processing Field Inspection and Mysterious Tour of China's Ancient City". ”

……