[045] Marketing means

The beginning of autumn, "autumn" refers to the summer to cool down, which means the beginning of autumn. At the beginning of autumn, the sycamore tree begins to lose its leaves, so there is an idiom of "knowing autumn when a leaf falls".

On this day, the folk are known as "sticking autumn fat". On the day of the beginning of autumn, the folk people are weighed on hanging scales, and the weight is compared with the beginning of summer to test the fat and thin, and the weight loss is called "bitter summer". At that time, people's health was often judged only by fat and thin. Of course, you need to "make up" if you lose weight, and the way to make up for it is to "stick autumn fat", eat delicious delicacies, of course, the first choice is to eat meat, "stick to fat with meat". On this day, ordinary people eat stewed meat, and those who are particular about it eat white-cut meat, red stewed meat, as well as meat-stuffed dumplings, stewed chicken, stewed duck, etc.

Therefore, Zhou Yi chose to open Daguan Private Cuisine on this day to earn a little eyeball on this day.

Early in the morning of this day, there were three or two people who got up early on the street passing by, and they suddenly found that countless colored papers were scattered in the sky, and they curiously picked up a piece of fallen colored paper from the ground, only to find that it was actually an advertisement floating down from the sky.

"Good news, great news, today in Sanhekou, the restaurant opened, the delicious food is infinite, the opportunity cannot be lost, and the time will not come again. There is a delicacy here that you have never tasted, and there is a respect that you have never enjoyed, come on, come without regrets, and do not suffer from ......"

The whole article was full of such provocative language, and everyone looked up, and saw a strange round object in the sky, with a basket underneath, from which the papers had fallen.

"Behold, what is that thing in heaven?" Someone asked, neither tall nor low, so that they were just big enough to see the big thing, but not the person above.

"I don't know, ah, look at this Daguan private dish, where is it, go, go and see, what floats in the sky has nothing to do with us."

"Yes, let's go."

In the midst of this discussion, everyone flocked to Sanhekou to find a restaurant that could make people enjoy the respect they had never received before.

But there are others, such as the people in the official yamen, they looked up and saw this thing in the sky, they were naturally surprised, and thought it was some evil thing, some people chased after this thing, and some people went to the yamen to report.

This is naturally Zhou Yi's masterpiece, the hot air urges the hot air balloon to take off, which is not a difficult thing for him. But Zhou Yi deliberately hid all the marks related to himself, and only needed to lure people to the mouth of the three rivers, and then it would be considered a success.

The hot air balloon floated in the sky towards the outside of the city, over the mountain, and towards the other side of the mountain. is chasing this person and can't help but cry out in his heart, isn't this forcing people to go over the mountains and mountains? Don't bring such!

But can he do it without going over the mountain? No, my companion has already gone to the government to report, and if the person comes and can't tell where this strange thing is going, then it's not okay, so keep chasing.

When he had crossed the hill, a puff of smoke rose into the air, and he was frightened, and quickened his pace, and when he reached the place, he finally saw something floating in the sky, a large basket made of large colored cloth and bamboo strips, but now only the remains remained.

The words were divided into two ends, one end of each table, and said Zhou Yi, he understood that this thing could not be stayed, otherwise it would definitely bring disaster to himself, so he chose to go to such a remote place to destroy the corpse, and then quickly left on the horse that had been prepared.

In fact, it was still early at this time, maybe everyone had just had breakfast, Zhou Yi came to Daguan Private Restaurant, Zhang Zhong and Mr. Liu were already waiting outside.

"You're here, there were a lot of ...... floating down from the sky just now" Mr. Liu looked at Zhou Yi and said, he didn't know about the hot air balloon, but Zhou Yi's strange behavior and the current tardiness made him have to connect the two.

Zhou Yi heard it and laughed: "Yes, yes, I have also seen a lot, really, who is so lacking in virtue and polluting the environment, it should really be condemned." ”

Zhang Zhong watched Zhou Yi speak with blazing eyes, he had never seen such a profound condemnation of himself without the slightest look of shame.

The two glanced at each other, and Zhou Yi immediately said with a smile: "It's almost time, when will those people we invited come?" ”

"Wait, people are here for lunch, it's still breakfast time, you let people come here and wait for you?" Zhang Zhong couldn't help but say depressedly.

"That's right, haha, okay, then I'll go in and have a look."

At this time, there are already people who are curious to look at the excitement here, and there is some movement at the door of Daguan's private dishes from time to time, as long as you are not a fool, you will know that the paper floating down from the sky is written on this place.

After entering the house, he came to the back kitchen, and today Zhou Yi planned to work with the two of him in order to help Da Niu get familiar with the business. Although Zhang Zhong has already arranged all the people who will burn the fire and pass the dishes. But at least the two links of stir-fry ingredients are only in the hands of Zhou Yi and Da Niu.

"Big cow, are you ready? Have you bought those materials that you bought? ”

"Do you still need to command this? You follow me to the backstage to have a look, and I make sure it is as you want. Da Niu invited Zhou Yi into the house.

When the two arrived in the back kitchen, the dazzling array of ingredients was dazzling, and all kinds of aromas were intertwined for people to enjoy. A large pot of bone broth has formed a gelatinous milky white color after a long period of boiling.

Zhou Yi said with satisfaction: "Very good, it seems that you are really attentive, you go outside to prepare, such as the menu or something, I have already given it to you." ”

The big cow went out to prepare, and Zhou Yi was naturally not idle.

In the Song Dynasty, stir-fried food seemed to only spread in the private kitchens of dignitaries, and it was basically impossible for the outside world to taste it, and those great chefs regarded this skill as the most precious thing, and easily refused to show it, but this was not a secret to Zhou Yi.

With the passage of time, it has become more and more lively, and Zhou Yi is still doing his work unhurriedly, making final preparations for the opening of Da Niu's hot pot restaurant.

Outside, the big cow that has been prepared has been dressed up, and today is the most important day for him, as if he is reborn.

The sun was gradually popping out from below the mountains, shining brightly, all the people and houses were gilded with a faint layer of gold, and the weather was as good as ever.

Ten hand-picked beauties stand at each end.

When people saw that there was such a big movement in the opening of this restaurant, and there were even more pleasing beauties, they stopped one after another, and a pair of eyes scanned the white and tender breasts recklessly.

Anyway, you don't want money, you still have to take advantage of what you should take, this is tradition.

At about three o'clock, the sun had risen very high, and there were also customers arriving in twos and threes, all of whom were representatives of some merchants.

Zhou Yi stood next to Zhang Zhong, and began to greet these people under Zhang Zhong's introduction, from today his business fate has been officially tied to Zhang Zhong, for this kind of business network, Zhou Yi naturally wants to join in.

A grand unveiling ceremony was held, and those beauties began to distribute a two-finger-wide bronze medal to customers outside, which was exactly the same as the bronze medal of Daguan Tea Visit, which was no stranger to many people.

At noon today, Zhou Yi only prepared twenty tables, each table can accommodate ten customers.

Among the two hundred people, dozens of people are invited VIPs, and special seats are naturally arranged, while the seats for childbirth are only arranged for those customers who are lucky enough to get the bronze medal to sit, for them, eating this meal today is free.

The crowd stirred up when the first scent wafted through the already crowded lobby, and the customers who had been given the number one were the first to taste something they had never eaten before.

Small flames flickered in a special copper pot, and the long, hollow copper pillars as narrow as oil lamps were filled with transparent fuel, and even a hint of spice, which burned with a blue flame and a burst of aroma. Around this bronze pillar is a circle of grooves containing a steaming soup and a stir-fried pot base, and ten plates of preliminarily processed ingredients are placed on the table, which can be added as soon as the soup is heated.

Eating hot pots was already very popular in the Song Dynasty, so these customers are very familiar with the process, which is not Zhou Yi's selling point.

Immediately after that, the warm pots needed by the guests at the second and third tables were also served, and by the time all the hot pots needed for the twenty tables were served, it was already half an hour later.

Zhou Yi was so tired that his whole body was already bad, his hands couldn't be lifted at all, and he was sweating profusely, but he still felt very happy to be able to finish this thing.

The rich aroma fills the entire store, and diners are full of praise and addiction to eating this hot pot with its unique flavor.

What makes them even more enjoyable is the fairy brew that is placed on the table and is worth a consistent amount of money, and they can taste it at will

"Hengzhi, can we really do this? Isn't that a loss of money? In the corner, Da Niu asked worriedly, so many ingredients, so much wine, the cost is not small.

Zhou Yi looked at the guests who were feasting and the people who had gathered outside to watch but couldn't enter, and said with confidence: "Your money is an upfront investment, and you will be able to earn it back soon, just do what I say, believe me in the right." ”

"Okay, but as you said, you'll only be serving twenty tables a day at noon, so why don't you get more? It's not like we're out of place here. ”

"Then you can rest assured, sometimes, these twenty tables are more effective than two hundred tables, and blindly satisfying others will not satisfy others." Zhou Yi said with a smile.

These words made Da Niu very confused.