In anticipation of the attendees, Lucas continued: "Participating in exhibitions is one of the most important marketing methods for companies and the preferred way for companies to open up new markets. At the same time and in the same place, the most important manufacturers and buyers in a certain industry are brought together, and manufacturers have face-to-face, targeted contact and communication with thousands of professional visitors, which is an opportunity that cannot be found in other occasions. Especially for our arms products, this is even more so, such an exhibition has a strong professionalism, therefore, a formal, large-scale professional exhibition, of course, is a trading event in the arms industry. Relevant enterprises, including traders, on such occasions, carry out information exchanges, trade negotiations, find corresponding customers and partners, expand markets, etc., all occupy the right time, place, and people. ”

"The defense show is different from other marketing methods and exhibitions. It is the only marketing campaign that makes full use of all the senses of the human body, and can be a combination of physical objects and models and pictures at the defense exhibition, so that buyers and professionals can have the most comprehensive and profound understanding of weapons products through the defense exhibition. At the same time, the defense exhibition is a neutral venue and does not belong to the private property of either party to the sale. From a psychological point of view, this environment tends to create a sense of independence, which leads to a positive and egalitarian attitude to negotiate. This atmosphere of high competition and full freedom is exactly what arms dealers need most when they open up the market. By participating in defense exhibitions, arms dealers and professionals can quickly and comprehensively understand the arms market and weapons technology developments. ”

"In other industries, many companies are using the exhibition as a channel to open up a market, promote new products and launch new brands to domestic and foreign customers, and at the same time understand the real customers and the development trend of the industry through contact with professional buyers from all over the world, and finally achieve the purpose of promoting products and occupying the market. For example, the air show held in Paris is a highly professional exhibition, and its influence in the field of aviation industry is increasing. We want to make the Stockholm International Defense Exhibition such an exhibition! It will even become the most influential exhibition in the field of international arms. ”

Although what Lucas said was somewhat boring and abstract, everyone in the room was still in high spirits, and many of them recorded the main points of Lucas's speech on paper.

Lucas continued: "Let me talk about the specific planning process of this defense exhibition, which is divided into six points: including the writing of the planning plan, training, material production, booth layout, related services, and event evaluation. The first is to formulate a detailed and complete defense exhibition planning plan. Determine the target market of the defense exhibition, the size of the defense exhibition, the selection of exhibits, evaluate the number of exhibitors and visitors, the size of the exhibition area, and the budget for the cost of the exhibition. The second is the pre-implementation training of the exhibition planning process. Let all the exhibition staff understand the spirit of the planning plan, be familiar with the requirements of the planning plan, and master the work, methods, steps and skills of the implementation plan. The third process of exhibition planning is the design and production of promotional materials and the issuance of invitation letters to potential arms exhibitors and buyers. Use the press conference, pre-exhibition news, media reports and other means of the defense exhibition to carry out pre-publicity, expand the influence of the defense exhibition, and attract more exhibitors and buyers. The fourth process is the layout and display of the booth. Including the commissioning and installation of exhibition equipment, the staffing of the booth. Process 5 is related exhibition services and activities. In addition to the exhibition, an international arms seminar will be held, and vehicles will be arranged according to the specific situation of the participants and the number of participants; According to the preferences of the participants, book various forms of meals and recommend different dining places; According to the preferences of the participants, different leisure methods will be designed, special tourist routes will be designed, and entertainment facilities near the hotel will be introduced. The sixth process is to do a good job in evaluating the results of the defense exhibition and provide support for the next defense exhibition. ”

When Lucas said this, he basically finished introducing the basic situation of the defense exhibition planning, and saw him bow 90 degrees to the employees, "Thank you for listening to me talk about the promotion plan of this defense exhibition. ”

The participants began to talk to each other about the promotion plan just now.

A young employee stood up and said without humility or arrogance: "I am Larson, a technician in the heat treatment workshop, and after listening to this promotion plan, I think it needs an attractive advertising slogan, I don't know if what I said is right, please correct." ”

Carl exclaimed: "It's a good idea, and I'm glad to see that everyone is willing to contribute to the preparation of the defense exhibition." Well, I would like to announce here that the company has set up a large amount of money to solicit advertising slogans for the Stockholm International Defense Exhibition, and the first prize is 5 kilograms, the second prize is 500 crowns, and the third prize is 100 crowns. If you have any good suggestions, please say it quickly. ”

Another young employee stood up and said: "I think we should design more interesting activities to attract more general audiences, so as to expand the influence of the defense exhibition." For example, shooting competitions and tank test rides are fine. ”

Carl nodded again and again, "Good, good, good!" It's a good idea too. Although our international defense show is dominated by arms dealers, buyers and professionals, we do design an open day for the general public to visit. If there are some interesting activities, it can indeed make more ordinary visitors remember our Stockholm International Defense Exhibition. Sophia, write down all these great ideas. With that, Karl said to his secretary.

Both young employees were appreciated by their bosses, and undoubtedly set a good example for the attendees, and everyone wanted to be appreciated by the boss, which is also human. So, another older employee stood up and said: "I'm Alex from the artillery assembly workshop, and I have thought of a way to attract more arms dealers, and that is to strengthen the ties between our Stockholm Defense Exhibition Organizing Committee and participating arms dealers through organizational forms such as membership clubs." Through certain channels, we can provide some free information on the supply and demand of arms to our members, provide services on exhibition knowledge for key arms exhibitors, and give priority to ensuring their participation in various activities organized by the organizing committee. ”

Carl patted his head and teased: "Look at my head, it's almost rusty, it's better for you employees!" Your suggestions are very good, and I will ask Sophia to sort out all your suggestions and hand them over to the preparatory team for concrete implementation. Of course, the adoption of your wisdom cannot fail to indicate that I declare that all those who adopt the proposal will receive a 5 percent salary increase. Continue below. ”