Chapter 22 Promotion Plan of the Defence Exhibition (Part I)
In the ensuing reliability test, there was no doubt that the Gungnir assault rifle came out on top.
The new assault rifle was not only recognized by Defense Minister Anderson, but also named by him himself, which can be described as the first step towards success. According to the verbal agreement, Bofors was to provide the Ministry of Defense with 500 free trials of Gungnir assault rifles within two weeks.
In addition, the Stockholm International Defense Exhibition project plan has also been approved by the Minister of Defense, Anderson promised that the Ministry of Defense will fully support the work of the Defense Exhibition, and will announce the news of Sweden's defense exhibition at the regular press conference of the Ministry of Defense, which is tantamount to adding an official hat to the Stockholm International Defense Exhibition, so as to expand the international influence of the defense exhibition, so as to attract more arms dealers and buyers.
Tentatively held every two years, in mid-November of the following year, the Stockholm International Defense Show will be mainly open to the media and professionals, but the last day will be arranged as an open day to the public, through the sale of tickets to earn a certain profit, and attract more attention. The defense exhibition will mainly display army weapons and equipment, but also some air force weapons and equipment and naval weapons and equipment, including main battle tanks, armored vehicles, artillery, sniper rifles, light weapons and other products that represent the advanced level of the world's weapons and equipment technology development.
After the content of these major exhibitions is decided, it is a matter of promoting the defense exhibition. Holding an international defense exhibition is easier said than done. You must know that in this era, information exchange is not well developed, and the news media are mainly newspapers, magazines, and radio stations, which are relatively old information media, so how to attract more arms dealers to participate in the exhibition, and how to allow more buyers to buy the weapons they want at the defense exhibition, this is indeed a nerve-wracking problem.
After Carl returned to Bofors with Philip, Lucas and Anna, preparations began for the Stockholm Defense Show. In order to broaden the way of speech and give full play to the wisdom of every employee of the company, at the suggestion of Philip, Carr organized a mobilization meeting for the preparation of the defense exhibition, and brought together the key employees of the entire Bofors company to discuss the preparation and promotion of the defense exhibition.
In the small hall of Bofors, a total of more than 50 people participated in the mobilization meeting, in addition to the boss Carl and his secretary, as well as the general manager, deputy general manager, chief designer and other senior executives of Bofors, and then Philip, Lucas and Anna, the three new shareholders, the rest are the company's backbone and employee representatives.
Carl first made an impassioned speech, he stood on the podium, like an emperor who reigned over the world, his face was almost trembling because of the excitement, he really wanted to ignite the passion of the employees.
"Dear employees! Great work, everyone! Carl first bowed 90 degrees to the employees to show his sincerity as a boss, "I, Carl, as the boss of this arms company, would like to thank you for your contributions to our Bofors company, without you, there would be no Bofors today, let alone Bofors tomorrow!" Now, I would like to announce to you a great news, our company's application to hold the International Defense Exhibition has been successful, you may not know what this means, it doesn't matter, let me tell you slowly. ”
Carl saw that the employees were all craned their necks, and waited curiously for the boss to elaborate on this international defense exhibition.
"Employees, we have a history of more than 300 years, but we have not been better developed, scale and profits have stagnated, but now, our opportunity has come! The Stockholm International Defense Exhibition hosted by our company, this is an exhibition that can push Bofors to a new height in history, we want to invite the world's most famous arms dealers to this exhibition, so that buyers from all over the world can buy the arms products they need at this exhibition, in addition, as the organizer, we must vigorously promote our company's excellent arms products at this exhibition, such as the new assault rifle we have just developed, It has been appreciated by His Excellency the Minister of Defense of Sweden, and received the name Gungnir, which is the name of a rifle by His Excellency the Minister himself, it can be seen that in the near future, this rifle will definitely sell well all over the world, and the spring of our Bofors is coming, everyone says, is this worth celebrating? ”
Although the ordinary employees who participated in the meeting did not know what a defense exhibition was, when they heard that the company would be well developed, wouldn't their income get a better growth? Therefore, the employees who participated in the mobilization meeting applauded and applauded the wonderful speech of the boss Carl.
In order to promote this defense exhibition, Philip, Lucas and Anna also stayed up all night to compile the Stockholm International Defense Exhibition promotion plan. Of course, the biggest contribution is Philip, who is quite familiar with the major defense exhibitions in another time and space, and has visited many times, and is also quite familiar with the various promotion methods of the organizers.
Next, it was the turn of Lucas, the vice president, to read out the defense exhibition promotion plan. Lucas was also excited, he never thought that he would have this day, thinking about it, he had made a good friend of Philip, if it weren't for him, how could he become a shareholder and vice president of an arms dealer, although he only accounted for one percent of the shares, but he was also a boss, not a worker working for the capitalists.
As soon as Carl's words fell, everyone in the audience applauded excitedly, and Carl stretched out his hands in satisfaction and pressed them twice, signaling that he was about to start speaking again, and the thunderous applause slowly stopped.
"Next, I would like to invite our new shareholder, Mr. Lucas, deputy general manager of the company, to announce the promotion plan of this international defense exhibition and solicit opinions from you, so that we can better hold this important exhibition for our Bofors company." Everyone is welcome! ”
The applause rang out enthusiastically again, and Lucas stood up with a heart full of apprehension, so excited that he didn't know what to say, and when the applause faded away, he said in a slightly trembling voice: "Gentlemen, ladies, I am honored to represent the company to announce the promotion plan of this Stockholm defense exhibition. Holding the Stockholm International Defense Exhibition is one of the most important tasks of our Bofors company at present, and if it is successfully held, then our Bofors company will make a name for itself in the world arms market, occupy a place, and thus achieve greater development. Therefore, how to hold this exhibition has become a very critical issue. We have set up a preparatory group for the exhibition to organize and plan the affairs of this defense exhibition, and yesterday it took the preparatory group one night to draw up a plan for the promotion of the Stockholm international defense exhibition. Next, I will give you a detailed overview of the promotion plan, and please put forward valuable comments. ”