Section 92 Brand Management

After Chen Yuanyuan and Dong Xiaowan came to Jinchai Tower, Liu Rushi and other famous prostitutes also came to visit from time to time, to be precise, they came to visit Dong Xiaowan.

Although Dong Xiaowan is a native of Suzhou, he was also born in a wealthy businessman family since he was a child.

's father is an old talent, has no son, and has taught Dong Xiaowan as a boy since he was a child, so Dong Xiaowan has learned a full stomach.

It's a pity that the family fell into the middle of the road, his father died violently, and his mother was seriously ill, and Dong Xiaowan was only thirteen years old at the time.

She came to Nanjing alone, and found a Qinglou in Qinhuai River to perform arts, but she was arrogant and insisted on selling herself, offending many guests with heads and faces, which made the bustard's mother very angry.

Dong Xiaowan also couldn't stay in Nanjing, anyway, she had an artistic relationship with Qinglou, she didn't sell herself to Qinglou, she came and went freely, and simply returned to Suzhou.

But her mother's illness was already in debt, and the debt could be delayed, but the illness could not be delayed, and Dong Xiaowan was forced to sell herself into Suzhou Qinglou not long after.

Fortunately, Dong Xiaowan made a name for herself in Nanjing, so the mother of the Qinglou bustard did not dare to be embarrassed, and still allowed her not to sell herself, and at this time, Dong Xiaowan was forced by life, and her temperament changed, and she began to learn to meet her feelings, which was much better than when she was in Nanjing.

The operation of Suzhou Qinglou is also unique, unlike Nanjing City, which is a group of scribes and talents, inviting a famous prostitute to sit together, and then the poetry and song are not enough, the scribes of Suzhou are also like famous mountains and rivers, and like to travel, so Suzhou Qinglou has developed a kind of escort business.

Dong Xiaowan often accompanies people in and out of famous mountains and rivers, and travels to Tiger Hill the most, but there are also some rich people who ask him to accompany him to visit Taihu Lake, climb Huangshan, and boat on West Lake.

Among them are many famous prostitutes of all sizes in Nanjing.

Chen Yuanyuan doesn't accompany her, but only sings in Liyuan, so her range of travel is small, basically limited to Suzhou.

After Zheng Toniang, there are Cui Ke, Gu Xi, Yin Zichun and others.

These people also have an income of two or three thousand taels, but it is also a huge amount of money.

In the end, Li Xiangjun ended, when Li Xiangjun took the stage, the limelight was the highest, and the guests invited by Yang Chao were also of the highest grade, even some officials from the six departments of Nanjing were invited, and the businessmen were all wealthy businessmen.

This time the income was naturally more, and he received 10,000 taels of silver, which was a perfect ending.

After the end, it is natural to settle accounts.

Kang's account book is clear.

Yang Chao invited Wang Xiao to come together.

Kang Cheng took out the account book and reconciled them one by one.

"At the first meeting of Gu Mei, we received a gift of 2,660 taels, and at the second meeting of Liu Ruyi, Bian Sai, and Bian Min, we received-"

"Report directly to the general ledger!"

Kang Cheng reported the accounts one by one, but Yang Chao interrupted him and asked him to report directly to the general ledger.

Kang repented and said: "Okay, a total of 33,000 taels, 17,000 taels are divided, and the balance is 16,000 taels!" ”

For the division of more than half, Kang Cheng has always had a lot of complaints, of course, the general ledger is already breathtaking.

"Of the remaining sixteen,000 taels, the cost of a few thousand taels must be removed, in fact, the net profit is more than 10,000 taels."

Kang Cheng concluded, more than 30,000 taels, and in the end there were 10,000 taels left, which is indeed a pity.

Yang Chao explained with a smile.

Yang Chao smiled: "Okay. Now let's talk about how to operate in the future. ”

Kang Cheng nodded: "Brother Yang, please speak." Brother Yang's ideas are all extremely clever, generous, and innovative! ”

Although he gave too much money this time to make Kang regret heartbroken, he earned 10,000 taels of silver just after opening, which is still the only one in Nanjing Qinglou.

This situation was something that Kang Cheng couldn't have imagined when he planned to open the Qinglou.

Yang Chao smiled: "Brother Kang praised it falsely. The novelty is indeed novel enough, and I dare not be a big deal. In fact, it is the account sharing model. ”

Kang Cheng said strangely: "Divide the account? ”

Yang Chao nodded and said, "Hmm! In the future, I thought about it, we don't do the skin and meat business like other Qinglou, and our girls don't sleep with people, but we don't have famous prostitutes like Li Xiangjun. How do you attract guests? I can only often invite other red girls from Qinglou to perform in our Jinchai Building. But why do we let people often come to the scene, the money I earned this time, and the girls fifty-fifty accounts, in fact, is to establish a rule, so that everyone knows that they do not suffer a loss in the field of holding the golden hairpin building, whether it is in fame or money, they will not suffer. I believe that in the future, even if we don't invite them, those bustards who love money will also encourage their girls to come to us. ”

Kang Cheng was a little stunned when he heard this: "Brother Yang means that we only have one signboard of the Qinglou?" No girls?! ”

Yang Chao said: "That's right, it's just a signboard, to be precise, a brand!" To put it bluntly, we are a platform here, as long as you have the ability, anyone can come. We must always strengthen our brand, so that the whole Nanjing has such an understanding, the girl who has not been on the platform of the Jinhai Tower is not a red girl. ”

It is not so easy to start a brand, Meixianglou can become the first floor in Nanjing, not because of Li Xiangjun alone, Li Zhenli was already very popular before Li Xiangjun, this is a brand management for many years.

There is still a long way to go for Jinchai Lou to reach this level.

What Yang Chao wants to do is still a top-level platform!

A platform for more advanced formats that stands on top green buildings such as Meixiang Building and Meilou!

"Brand? Platform? ”

Kang Cheng frowned and muttered, he really couldn't understand.

Yang Chao shook his head, the Ming Dynasty's awareness of the brand was still in a hazy state, and even most of the stores did not have signboards, but the actual brand had appeared, but the Ming Dynasty people had not yet realized it.

Yang Chao smiled and asked, "Let me make an analogy." Brother Wang, your family is in the Caoyun business. ”

Yang Chao turned to Wang Xiao and asked.

Wang Xiao nodded.

Yang Chao said again: "Suppose one day, all your boats sink into the river and all your shops are burned. It's just that there are only people left, and then can the Wang family turn over? ”

Wang Xiao was stunned for a moment, he didn't expect Yang Chao to ask such a question that lacked morality, but he still answered honestly, because he felt that Yang Chao was talking about a big truth, and he also wanted to hear it.

Wang Xiao said: "It should be possible to turn over, my family's connections have been in business for more than 100 years, and there are friends everywhere along the canal, it is not difficult to borrow 10,000 children, I think I can still turn over." ”

Yang Chao nodded and asked, "So is your family still doing Caoyun business, and is anyone willing to do business with you?" ”

Wang Xiao nodded and said, "Of course, we are also doing Caoyun business, we are familiar with it." Others should not refuse to do business with my family, where is the reputation of hundreds of years, do business with the Wang family is practical and rest assured! ”

Yang Chao smiled, looked at Kang Cheng and said, "This is what the brand means." The signboard of the Wang family does not represent the ship of the Wang family, not the shop of the Wang family, but the credibility of the Wang family. To be precise, it is the reputation of the Wang family that remains in the minds of others. It's not what you say you are, or what you actually are, it's what you think others think you are. ”

Kang Cheng still had a big head when he listened, and Yang Chao continued to explain: "Let's make another analogy. If our Jinchai Building is burned down now, I will redecorate it tomorrow and hang up the signboard, do you think there will be no one to cheer? ”

Kang repented: "Of course not. Our Jinchai Building is also a famous building now, how many people can't come if they want to. ”

Yang Chao said: "This is the brand value of Jinchai Building, you can't see it or touch it, just a signboard, he is valuable!" ”

Kang Cheng vaguely touched a little doorway, Wang Xiao's heart set off a lot of waves, he returned to Nanjing this time, in fact, he was very unhappy.

He helped the Wang family to make a great contribution, not only to resolve the threat of Shi Kefa, but also to make friends with a lot of powerful people, his father originally promised to hand over the Jiangbei industry to him to take care of, but because of Zhang Pu's death, the value of his efforts was greatly reduced, his father refused the promise, only handed over the industry in Nanjing to him, which made him very dissatisfied, but helpless.

But listening to Yang Chao's statement, he faintly felt that there seemed to be a large piece of more valuable things, which was ignored by the Wang family, and that value was the signature of the Wang family, according to Yang Chao, that was the brand value of the Wang family, if this value was used by himself, then it was equivalent to digging the most valuable asset of the Wang family, far more valuable than a fleet, dozens of shops by the canal.

Kang Cheng suddenly sighed: "Brother Yang, what you said is very good, the gold-lettered signboard of Jinchai Tower is indeed valuable, but there is no need to share so much money." And when they send money to others, they are not happy one by one. Li Xiangjun beat me out, and in the end, it was Aunt Li Zhenli who gave it directly. Gu Mei also scolded me, and the others were also unhappy. Isn't that thankless. ”

Yang Chao said with a smile: "Giving money is a transaction, and not giving money is a favor." The signboard of Jinchai Lou may not be visible now, but in the future, you will know that for the sake of ten thousand taels of silver, you owe others favors, which is really too cheap. ”

Kang regretted it, but he still didn't care, isn't what Qinglou eats just a love meal, cheering each other, the girl holds the talent, the talent holds the girl, you praise me, I praise you, and in the end you are red and I am also red, hello, I am good, everyone, now Yang Chao has to distinguish it so clearly, is it really good.

It can be seen that Kang Cheng is not convinced.

Yang Chao casually copied Kang's account book, flipped through it at will, and recorded it in detail.

Which person, what day, and how much gift money were given, it is very clear one by one, although it is not a double-entry ledger of later generations, but it is clear enough.

Yang Chao smiled: "Brother Kang, how much do you think this account book is worth?" ”

Kang Cheng said strangely: "What is an account book worth?" ”

Yang Chao shook his head and threw the ledger to the stunned Wang Xiao with one hand.

"Wang Xiao, take this, go to your father and ask for 50,000 taels of silver, will your father give it?"

"Fifty thousand taels!"

Kang Cheng was suddenly startled.

Wang Xiao was also taken aback.

Kang Cheng was frightened by 50,000 taels of silver.

Wang Xiao was frightened by the ledger that suddenly hit him.