Chapter 157: Soft Advertising

Huang Zongzhan understood what Yu Sheng meant, he had already signed a long-term contract with Yu Sheng, so he naturally had to listen to the boss's arrangement. As long as it does not affect the overall layout of the picture, adding some details that cannot be seen without looking carefully will not affect the quality of the movie at all. Just like in later generations, the whole people opened up the goofs of various TV dramas, if it weren't for someone finding fault frame by frame, how many people would observe those fleeting goofs when watching TV series!

So, in the rest of the life version of "The King's Speech", the drink of illusion became ubiquitous. At the beginning of the movie, when the bald announcer rinses his mouth with water, a half-drunk bottle of illusion is placed next to him. When Rogge eats at home with his family, when everyone sits around, there is also a bottle of illusion that has bottomed out on the table.

When Rogge went to interview for a drama actor, the interviewer was still in front of a bottle of illusion that he had already drunk. In addition, Huang Zongzhan also tried his best to add details of the action of an interviewer taking a sip of illusion in this scene. Even, when Rogge entertained Prince Albert at home, there was an illusion, and at Edward's party to entertain guests, there were bottles of illusion on the plate held by the waiter!

As the saying goes, a lie repeated a thousand times is the truth. The success of various advertisements in later generations is not only due to their simple and impactful sentences. It is to rely on indiscriminate bombardment, through various media and various channels, and keep repeating and repeating!

Although there is not a single mention of illusion in the rest of the life version of "The King's Speech", these inadvertent details will still leave a deep impression on the audience.

It's just that the British are not stupid either. Yu Sheng did it so obviously, the British directors and actors who worked with Yu Sheng could naturally see that something was wrong. However, since the script itself is provided by the rest of his life. And the crew itself is still dominated by the rest of their lives, so these actors and directors do not have the right to directly delete details. However, in the eyes of these Britons, ten percent of these details that they have painstakingly added to the rest of their lives cannot pass the acceptance of the royal family.

But there are always exceptions. After the production of "The King's Speech", a copy was taught to the British royal family. George VI watched the film with members of the British royal family, as well as his personal speech therapist, the prototype of Rogge. Outcome. This "King's Speech" made George VI happy.

The "King's Speech" brought by the rest of his life from the afterlife is not the same as the real history, and there are too many things to embellish. For example, George VI's life when he was Prince Albert, for example, his relationship with his wife Elizabeth, and his relationship with his brother Edward.

In reality, George VI was the King of England, but he was a weakling. In terms of talent, his stuttering can almost wipe out all his virtues. If you talk about handsomeness, talk about the means of communicating with people. He was also far inferior to his brother Edward, and although they were brothers, this difference still made George VI very unhappy!

What's more, his wife also has an inexplicable affection for Edward. This made it even more unbearable for him as a king. But there is no way to tell and vent.

And in the movie, these shortcomings of George VI are completely gone! Although stuttering is still an indelible fact, he has changed from a patient to a hero who constantly fights against illness and himself, and does not succumb to fate. His older brother Edward's unobtrusive personality is magnified. And his diligence and solidity are particularly liked. And, in the movie, his wife Elizabeth is gentle and considerate to him. It shows the charm of a woman.

For others, this "King's Speech" should be nothing more than an inspirational movie, or a promotional film. However, for George VI, the film was a kinky film! All the powerlessness of George VI in reality is made up by the illusion created by the film, and he becomes a self-reflective hero.

As for the details of the illusion drink that was constantly planted in the movie for the rest of his life, and the appearance in various poses, for George VI, it was not the focus of attention at all.

In addition to George VI, Queen Elizabeth of England was also blown away by the film. As the Chinese say, love arises over time, a day husband and wife are a hundred days of grace, and a hundred days of husband and wife are deeper than the sea. Although Elizabeth did have a good impression of Edward when she was young, after marrying George VI, the two of them have been together for more than ten years, and they have two children, and the emotional foundation is still there.

It's just that Elizabeth is also like ordinary people, and she always feels that what she can't get is the best. There is always a vicious circle in which you can't see what you need. And this "King's Speech" is like a mirror for her. Although the self in the mirror is beautiful and false, the husband George VI and Edward in the mirror are real.

When she looked in the mirror, Elizabeth realized that Edward had so many shortcomings! So unreliable! At this time, Elizabeth repented and couldn't help but ponder, if she really married Edward, would she be better off than now? Although George VI was grumpy, although George VI had a stuttering problem. But ask yourself, how much of these irritability is not caused by her?

After finally letting go of the old love, the man around him became more and more precious. So the attitude towards George VI changed drastically.

At the end of the movie, George VI was able to successfully broadcast in front of the public, and the ending of "In 1944, George VI awarded Rogge the Royal Victoria Medal" is especially marked in large letters. And when Rogge watched the movie with George VI, Rogge had not actually received the Royal Victorian Medal.

However, although this incident is fictional, from the overall structure of the story, it is extremely real and indispensable. George VI was delighted and smiled at Rogge, "Rogge, it looks like I have to award you the Royal Victoria Medal." Only in this way can the story in the movie become real. ”

Rogge also smiled: "Actually, I always thought that I was worthy of this medal......"

The King's Speech was read three times in a week by George VI's family. Every time he looked at it, George VI was in high spirits, and he noticed that his wife, Elizabeth, was noticeably softer towards him. I was even happier in my heart.

Although these people were aware of the repetition of the details of the illusion drink arranged by Yu Sheng in the movie, they did not care. That's how the movie passed. Although the British royal family has no real power in the UK, can a movie related to the royal family affect the image of the British. The royal family still has a lot of say, and they don't have to ask for the consent of others. Although Churchill also discovered the tricks, now is the time to beg the Americans to do something, and it is better for the rich people in the United States not to offend, or not to offend, so there is no objection.

Thus, a memorable film in the history of cinema and advertising was born!

The film was released simultaneously in the United States and Europe. Of course, Europe at this time, except for a few neutral countries. The rest was largely occupied by the Germans. The so-called European release is just in the UK. Some small neutral countries would not show this "King's Speech" for fear that the Germans would consider it unneutral and send troops to occupy it.

In the United States, this "King's Speech" is still very popular with Americans. Although there were wars between the Americans and the British, the United States was basically a country composed of immigrants from European countries mainly composed of British immigrants. These immigrants are not as lofty as later generations say. So fearless.

If it weren't for the fact that Europe couldn't get along, no one would have been willing to immigrate to the United States in the first days of its discovery. So, in the very beginning. Most of the immigrants to the United States are people from the lower European background. Or some adventurers who fantasize about getting rich overnight. All in all, the vast majority are poor.

So, for a long time afterward. Although the Americans and the British were somewhat hostile. But Americans still yearn for the elaborate and meticulous life of the European courts and European aristocracy. So, it can't help it. Learn naturally. Just like Japan's attitude towards China before the end of the Qing Dynasty.

And this longing for life, and the European complex, until the end of World War II, the prosperity and beauty of Europe has become a pile of ruins, and the Americans became rich overnight during the war, and gradually disappeared. At this time, Americans, especially ordinary people, did not have this heart. So, there is a great deal of interest in a film that directly exposes the life of the British royal family, and not newsreel!

What's more, this movie will be one of the Oscar-winning films in later generations. It's very much in line with the American spirit. Therefore, after the Americans walked into the cinema, they gave good reviews. The word-of-mouth of fans has made the attendance rate of this movie high.

In the United Kingdom, although George VI and Queen Elizabeth often appeared in public and pacified the public. However, the images that record the royal family are 100% newsreels. No one has ever seen or made a feature film that truly chronicles the life of the royal family. Moreover, the protagonists are actually the current king and queen!

So, when the movie started to be released, the British attendance was basically 100 percent! Then, they saw a royal family that did not disappoint them.

There is a saying of Mencius in China, which has always been famous for future generations, that is, so the heavens will descend on people, and they must first suffer their minds, strain their muscles and bones, starve their bodies and skins, empty their bodies, and act chaotically.

In addition, various examples of various sages are given to illustrate it. The intention proves that the heavens will descend on the great task before the frustration of a person's suffering. Actually, Mencius's argument is not quite right. He was emphasizing pain, but pain alone does not bring strength. Since ancient times, many have suffered and suffered.

There are too many people who still have no food, no clothing, and no food and clothing after working day and night. There are too many people who have lost something they hold dear to never get it again. As Buddhism says, birth, old age, sickness and death, unbelievable, love and parting, almost every moment is experienced by people.

In addition, the person who was able to wake up from life suddenly. Too many people, after experiencing pain and joy, think that life is meant to be the way it should be. Then, it was numb. And that kind of willpower not to give in to reality is not something that everyone has. It is an extremely rare existence. But whoever has it is a sage.

Just like in the movie, the escapist and selfish Edward. and George VI, who worked hard to correct his stutter. The contrast between the two is so stark. It's easy to see at a glance. Although George VI's oratorical skills were far inferior to Hitler's mastery of body language and emotional arousal. But every Englishman could see his king's efforts for his country. This contagious power is long-lasting and long-lasting.

These actions of the king will naturally give the common people corresponding confidence. And ordinary people also need to rely on this confidence to give themselves hope of survival in this war. Therefore, it is easy to understand that the British occasionally brush up on the box office. When "The King's Speech" was released in the UK a few days later, the British people were surprised to find that the prestige of the British royal family had risen to a surprising height!

Along with "The King's Speech", the drink Illusion has also become popular in the United Kingdom and the United States. Needless to say, Americans have known that herring fish is sold in Chinese restaurants. In addition, the drink of illusion has opened up sales channels in the United States, with the Qingyu Chinese restaurant as the backbone, building a large and dense distribution network to sell the drink throughout the United States.

In the UK, fortunately, Yu Sheng had the foresight to communicate with the British before the release of "The King's Speech" and built an illusion beverage bottling plant in the UK. The concentrated illusion is exported to the UK, then diluted, bottled and sold. Otherwise, even if the British are interested in illusion, they will gradually forget their impulse because the market is out of stock.

The British were also eager to get a taste of what the drink that both King and Rogge loved to drink was like. And when I tasted it, I immediately felt that it tasted good. In this era, the only carbonated drink in the British market is Coca-Cola. The British have long been tired of drinking. This one launched for the rest of my life, with a variety of flavors of illusion, is just right for the psychology of the British. (To be continued.) )

PS: Today's update is present, thank you for the monthly pass @jessicazhao!