Grunov also stepped forward to congratulate: "Boss, congratulations on the development of this miraculous drug, I don't know what you plan to call it?" ”

Tang Ning had already thought about this problem, so he said with a smile: "It's called the strongman kidney treasure, and I have thought of the advertising words, it is the strongman kidney treasure, he is good and I am good!" As he spoke, Tangning pinched his throat, learned a woman's tone, put his arm on Grunov's shoulder, and said this classic advertising phrase that has been complained about countless times in later generations.

Although this advertising slogan is often complained about, and it is spoofed in various sketch cross talk or humorous dramas, Tang Ning still thinks that this is an extremely classic advertising slogan, there is no forbidden word at all, and it can make adult men and women understand the meaning, reaching the realm of implicit but not revealing.

At first, a few people present didn't react to what Tang Ning's words meant, but after thinking about it carefully, they all suddenly realized, several men laughed with each other's deep meaning, and Inujiro seized the opportunity to slap his ass: "Boss, your advertising words are really amazing, the boss is the boss, you know everything, you know everything!" By the way, boss, this miracle drug, ah, no, this strongman kidney treasure, how much are you going to sell? ”

Tang Ning rubbed his chin and pondered for a while and said, "Ten thousand yen." ”

Inujiro sighed: "10,000 yen a box is not expensive. ”

Tang Ning corrected: "Who told you that it was 10,000 yen a box, I mean 10,000 yen a piece!" ”

Inujiro took a step back in surprise: "10,000 yen a piece? That's too expensive, right? ”

Tang Ning shook his head and said, "Ergouzi, you know that there are still too few doorways in this business. First of all, drugs with similar functions have always been available since ancient times, but most of them are not very easy to use or only play a psychological role. If our strongman kidney treasure also sets the price relatively low. Then the customer will definitely suspect that our medicine must also be the kind of thing that is not very easy to use. People's consumption psychology is sometimes so strange, the more expensive you sell, they will think that this thing must be easy to use, after all, you get what you pay for, of course, this also has to be the quality of the product itself can not be too bad. Otherwise, it's really a liar, but our strongman Kidney Treasure doesn't need to worry about this.

Second, although our cost is not high, but if this drug wants to sell well, then a large amount of investment must be made in advertising and publicity, which must also be included in the cost, and only if the price is a little higher, when we give dealers or retailers a discount, so as to ensure our profits. ”

Just Inujiro was thinking hard. When digesting Tang Ning's theory, Higashino, who had not spoken for a long time, said: "What the boss said is the real business theory, Jiro, you have been doing your own business for a long time, in fact, when the market is in the market, this is what it is." Of course, Downing wasn't really a business wizard, even though he had been in business for more than a decade. He didn't develop a talent for it, but he had seen a lot of business models in later generations. Although everyone understood the truth at that time, in 1960 it was still a very advanced business concept.

Inujiro exclaimed: "Such a high profit is more profitable than selling white goods to me, and this is actually in line with business theory." Please, boss, leave this project to me. ”

Tang Ning nodded: "Okay." But you have to make sure that the income you give me back is not lower than that of white goods. This sentence made Inujiro dare not answer, because after all, he was still not sure how much profit this strong man's kidney treasure was.

Since this strongman kidney treasure is completely something made up by Tang Ning on a whim, he has always paid great attention to the publicity and promotion of this product, and the advertising scripts are basically compiled by him. In fact, it is generally a reference to the kidney treasure advertisement of later generations, that is, first through a man and a woman in the pool to hint that they are passionate, and then the man in the bath painfully sighs lack of energy, easy to get tired, and unable to do so, and the female companion took out the strongman kidney treasure in a timely manner, followed by the classic "He is good, I am good" and another scene of reverie.

Not only TV commercials, but also newspapers, radio, roadside flyers and other publicity methods are also carried out simultaneously, in the newspaper, with a large introduction to the strong American R & D team and how many precious medicinal materials are used in the formula, in short, it is a wild blow.

The leaflet is not only copied from the newspaper, but also accompanied by many thought-provoking photos and so-called user feedback, which is written as if it were something like that (you must have seen similar drug leaflets).

Under such indiscriminate propaganda, the effect is really very good. Although the price of Strongman Kidney Treasure is a little more expensive, because pharmacies and other retailers have accepted the advice of pharmaceutical companies and sell them by the tablet, there are still some customers who sneak over to buy one or two tablets and try them back.

After the initial dullness, it ushered in a sales frenzy, many pharmacies in the strongman kidney treasure were sold out, the product was in short supply, and they went to the manufacturer to replenish the stock, and Tangning's Okinawa pharmaceutical factory had to work overtime every day to barely maintain customer demand. There are even salesmen who are specially guarding near the pharmaceutical factory, and once new goods are produced, they will be taken away immediately.

After careful analysis and market research by his team, he finally determined the reason why Strongman Kidney Treasure is sought after in Japan. First, Japanese men are not very capable of being born, which can be seen from Japanese love action movies, often torturing women with various instruments for half a day, and then the male actor goes into battle, and almost all of them are over in a few minutes, which shows what the average ability of Japanese men looks like.

But correspondingly, the Japanese man is on the rise, and at this time it is slightly better, and in later generations, Japan has become the most rampant region in the world in this regard, and the age tendency is getting lower and lower, even if the United Nations warns it, people ignore it.

In addition, it may be due to the fact that Japan is in a period of great industrial development at this time, and many workers are working overtime, and the psychological and physical pressure is particularly large, so there are many men who have problems in this regard, so the sales of strongman kidney treasure in Japan are particularly good. The most exaggerated thing is that this flavor of ice cream is still available in Japan......

Because Tang Ning was approved for prescription drugs when he applied for Strongman Kidney Treasure in Japan, he had to have a doctor's corresponding prescription before he could buy it at a pharmacy, so for a while, 270,000 prescription receipts were issued every day at the peak, and there were even special sales of this kind of prescription documents...... (To be continued......)