Chapter 150: The Business War (1)
Wei Hong has fought more than a dozen business battles in his life, winning more and losing less. With rich experience, we have summed up a truth, if you want to win in the business war, in addition to having wisdom beyond ordinary people and careful planning, you must also have the strength to break the boat. After learning that the news of the shortage of grey cloth was true, Wei Hong immediately asked Li Xuanqing to order to start buying grey cloth everywhere, and the price of grey cloth was purchased according to the current market price, neither high nor low. In order not to make the other two firms suspicious, Hongyuan Firm's statement to the outside world is that it has recently received an order to make a batch of ready-to-wear garments and send them to the north.
Nowadays, the largest grey cloth supplier in Beijing is Tianyou Cloth, in addition to Tianyou Cloth, there are three large-scale cloth stores. Since Tianyou Cloth Company needed to supply the three major trading houses, and the grey cloth in stock was not rich, Wei Hong only purchased 5,000 pieces of cloth from Tianyou Cloth Company, and the other three large-scale cloth stores each purchased 1,000 to 2,000 horses, totaling 10,000 pieces of cloth. Eating 10,000 pieces of cloth in one go is not an easy task for Hongyuan Commercial Bank, but Wei Hong feels that this amount is far from enough. After all, the opponents of Hongyuan Commercial Bank this time are Tianzihao and Hongda, the two top commercial houses, if only 10,000 pieces of cloth are purchased, the other party will only share 5,000 horses, even if it causes pressure, it is not fatal. In order to defeat Tianzihao and Hongda in one fell swoop, Wei Hong asked Li Zongren to carry out purchase channels throughout the capital and even in the surrounding areas, whether it is a medium-sized cloth shop or a small cloth shop, and purchased another 20,000 horses in a month.
Now that the weather is getting colder, summer clothes are no longer suitable, and autumn and winter clothes must be made instead. The cloth consumed by autumn and winter clothes is two to three times that of summer clothes, and the benefits of autumn and winter clothes are only three points higher than those of summer clothes, while the amount of fabric invested is twice as much, so the investment surname price ratio is not cost-effective, and it cannot fundamentally hit Tianzihao and Hongda. In the end, Wei Hong gritted his teeth, simply used the existing working capital and non-working capital of Hongyuan Commercial Bank, and scavenged 20,000 pieces of cloth in the hands of all the cloth shops in the nearby area like scraping the ground.
All of them added up to a total of 50,000 pieces of cloth, all of which were hoarded in warehouses outside the capital. Because the number of grey cloth is too large, the value is too high, it must be ensured that nothing goes wrong, if someone suddenly makes a difficulty, put a fire to burn the cloth, the huge loss can directly make Hongyuan Commercial Bank completely out of the capital. For the sake of safety, Wei Hong relied on his connections to let Comrade Lao Cheng send a hundred soldiers to guard the warehouse outside the city. Later, he was still not at ease, so he had a direct relationship with Fang Xuanling, Fang Xuanling went directly to Fang Xuanling, and Fang Xuanling found a friend who was in charge of the army, and transferred a hundred soldiers to Wei Hong. Coupled with Hongyuan Firm's own people, there are two hundred and fifty people guarding the warehouse inside and outside, if it weren't for the attack of the army, there would be no big problem with the grey cloth.
Make friends and make enemies less, and it has been fulfilled again. It is a great blessing in life to be able to find friends at critical moments.
At the beginning of autumn, Wei Hong ordered Hongyuan Commercial Company to start making garments, in order to make ready-to-wear garments before the signs of a shortage of grey fabrics occurred. Wei Hong specially shipped 20 sewing machines from Hangzhou, and finally made all the autumn and winter ready-to-wear before the arrival of the cold dew season. 50,000 pieces of cloth turned into 200,000 pieces of autumn and winter clothes, neatly piled up in the warehouse, as long as the time comes, the warehouse will be opened immediately, sweeping the entire capital market!
From buying cloth to making clothes, all the decisions were made by Wei Hong alone, at first Li Xuanqing asked a little, and when he saw that Wei Hong was at ease, he simply became the shopkeeper and handed over all the power to Wei Hong. Wei Hong is busy with big things, Li Xuanqing, who has not been to Guozijian for a long time, has also begun to run to Guozijian frequently, I don't know what to do, in short, it has nothing to do with business. Li Zongren, who has always had prejudices against Wei Hong, saw that Wei Hong was doing things so intensively and in an orderly manner, and he also accepted Wei Hong from the bottom of his heart. It is precisely because of the same heart that Hongyuan Commercial Bank can produce 200,000 pieces of autumn and winter clothes in such a short period of time.
The hoarding of 200,000 pieces of clothing in warehouses outside the city was a great event, and the whole city was talking about it, and they were all speculating about the motives of Hongyuan Trading Company. Tianzihao and Hongda, who have not taken this matter to heart, also began to mumble, in order to prevent Hongyuan Commercial Bank from making surprise soldiers, and then afraid of Wei Hong's ability, Tianzihao and Hongda also began to make autumn and winter clothes on a large scale. However, the grey cloth hoarded by the two firms was limited, and Hongda Firm's 8,000 pieces of clothing were gone, and Tianzihao made 14,000 pieces at most, which could not be compared with the 200,000 pieces of Hongyuan Firm. When the two commercial houses negotiated with Tianyou and other large cloth companies to purchase grey fabrics, they found that there were very few grey fabrics that could be used in the whole capital. Because Tianyou Cloth Company had long known that there would be a shortage of grey fabric, it hoarded 30,000 pieces of cloth, but did not sell it to Tianzihao and Hongda Commercial Bank, but was ready to take it out to make a fortune when there was a shortage of grey cloth and the price soared.
As the temperature gradually drops, people wearing cool clothes begin to take off their thin clothes and change into heavy and warm autumn and winter clothes, and all kinds of ready-to-wear clothes begin to pour into the market according to the needs of the market. At the beginning, Tianzihao only took out 3,000 pieces of clothing and sent them to the market, but they were sold out in a short period of time, so on the one hand, they added clothing, and on the other hand, they negotiated with cloth shops around the country to buy grey cloth, preparing to make a big profit when the other two commercial houses had not yet moved. Hongda was also unwilling, and followed Tianzihao to send out 2,000 pieces of clothing and find a place in the capital. However, Hongyuan Commercial Bank, which had hoarded 200,000 pieces of clothing, did not make the slightest movement, as if there was no sign of opening a warehouse and putting clothes away. Although Tianzihao and Hongda are full of suspicions, they can't control so much in the face of a steady stream of sales, except for the five thousand pieces of clothes at the bottom of the ballast, the rest are circulated to the market.
This time, Wei Hong was lying in the house, covering the quilt and resting. was suddenly called to the main hall by Li Zongren, and when he arrived at the main hall, he found that in addition to Li Zongren, there were Li Xuanqing and Li Ruohua.
As soon as Wei Hong entered the door, Li Zongren's mouth did not stop, and most of the questions asked revolved, why did Wei Hong refuse to open a warehouse and put clothes, and why did he watch Tianzihao and Hongda sweep the autumn and winter clothing market? Compared with the worried Li Zongren, Li Xuanqing seemed calmer, anyway, she had already handed over the power to Wei Hong, how should the road of Hongyuan Commercial Bank go, it was all up to Wei Hong, she only needed to make plans. Li Ruohua, who has never asked about business, also joined the camp, and the three daughters of the Li family are very proficient in business, and Li Ruohua is no exception, even stronger than the third sister Li Qiulan, but because of her quarrel with Li Xuanqing before, she has never heard of things in the mall.
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