Seeing that Cheng Yunhe was so cooperative, Tang An pondered and said, "Master, doing business is about the word 'profit', and the key to profit lies in people. I think how to attract more people is what we should consider. ”

Cheng Yunhe agreed: "Yes, people are indeed the key to the prosperity of the store. Do you have any great ideas? ”

"We have so many names in Genting Tower, and our reputation is loud enough. If you buy the same thing with us, everyone will be more assured, which is the appeal of our name. However, Yulongxuan has been standing in the rivers and lakes for many years, and has also formed its own advantages. If everything is similar and can be bought in Yulongxuan and Genting Tower, then it doesn't matter to the common people to choose - the same thing, why bother to go far? Tang An analyzed.

Cheng Yunhe nodded and said, "This is indeed a problem. In fact, most of the things we operate are no different from Yulongxuan. ”

Tang An said again: "This doesn't count. Our shop is highly targeted, those who sell rice only sell rice, those who sell cloth only sell cloth, and pawn shops only do pawn business, but if the common people want to buy both rice and cloth, and there are a few valuable things on hand that they want to pawn, do they let them go around the capital to find our Genting Tower's business name? This is clearly unrealistic. ”

Cheng Yunhe couldn't help but nod again, if this problem is not solved, it will be impossible to avoid the phenomenon that some customers will be lost. "I've thought about this problem, but I can't think of a good solution. ”

Tang An cleared his throat and said, "That's what I'm going to say next." Sir, if we want to gather customers, the first thing we should consider is not what we have, but how to improve the customer experience, so that they can get the greatest convenience here, then our store can be considered successful. Many small stores can't reach it, maybe it's not enough appeal, maybe it's not enough financial support, but these two points are already there, why not try a fresh form? ”

Cheng Yunhe said: "What is a fresh method?" ”

Tang An smiled confidently and said: "The small ones are not talented, I think that if we want to build, we must build it magnificently, novel enough, comprehensive enough, and make every effort to build the first comprehensive shop in Datang." ”

"General shops? What does this mean? Cheng Yunhe thought for a while and said, "If there are many things, it will often have the opposite effect." Many small shops have tried to do the same, but it hasn't been any better. ”

"No, no, no, our purpose is to enhance the customer experience, and naturally we can't make a fuss like that." "According to my idea, we might as well build a large four-story shop." Genting Lou deals in rice and noodles, but it does not involve vegetables, meat, and pastries, which is a restriction. So the first floor can be designed as a 'supermarket'.

Supermarket? Rao is Cheng Yunhe is experienced and well-informed, but it is the first time he has heard such a fresh name. I couldn't help but say, "What is the explanation?" ”

Tang An smiled confidently and said, "It is to make the first floor like a market, in addition to setting aside a place to sell our own products, we only need to build some shops to attract those vendors who sell vegetables or meat to earn their rental fees." In this way, it is all-encompassing, which not only obtains profits, but also allows the people to buy everything they want from us, so that they feel that they can get the greatest convenience and benefits from us. ”

Cheng Yunhe thought for a while and said, "But if the people introduced are uneven, wouldn't they smash their own signboards?" ”

"We can use the last place elimination system." Tang An explained, "After summarizing every month, we can clear out the stores of businesses that are not doing well, have the lowest performance, or have been complained by the people, and then bring in fresh blood." In this way, the merchants have a sense of crisis, knowing that if they do not do well, they will lose this hard-won opportunity, and they will continue to improve their reputation, improve their products, and improve their services without us doing anything. After all, the signboard of Genting Tower is a great attraction for everyone, and no one wants to lose such a good opportunity in vain. ”

"Wonderful, I, Cheng Yunhe, have been in business for decades, why didn't I think of such a simple idea?" Cheng Yunhe's eyes lit up.

"When our signboard is launched, well-known signboards from all over Datang will naturally come one after another, thinking that we are the most profitable in Genting Tower, so that our internal structure can be further improved." Tang An said, "When the initiative falls into our hands, we can negotiate with them and launch some preferential activities, such as letting them lower prices, small profits but quick turnover, and people buy cheaply. ”

Cheng Yunhe nodded frequently, and said excitedly: "Good idea!" Tell me, what does the second layer do? ”

Even a shopping mall veteran like Cheng Yunhe thinks it's feasible, so it's naturally promising. Tang Anxin was proud and said with a smile: "On this second floor, we can build a 'Rosewood Clothing Mall'." Women's money is the best to earn, and there are not a few high-ranking officials and nobles in the capital, and their wives and concubines are never stingy when they spend money. But they rely on their own identity and naturally disdain the same as ordinary people. Therefore, on the second floor, we can open a women's special market, specializing in rouge gouache copper mirrors for women and clothes and shoes worn by women, so that the eldest lady can shop and buy as much as she wants. On the other hand, it is naturally specialized in the items used by men, which can be clothes, hats, shoes and socks, or the four treasures of the scholar's room and the ancient classics that are the favorite of the talents, and the master is more than me in this regard. ”

Cheng Yunhe said: "In this way, it can indeed attract people of different identities. ”

"It's not just about attracting people. People have a commonality when they buy things, that is, they like to go to places with more people, so there are no groups of business, and only when there are more shops doing business, there will be more people who buy things. "Bringing customers together is our advantage, and we must not waste resources in vain." Therefore, on the third floor, we can build a place for customers to rest and eat, and we can introduce all kinds of snacks from the north and south, or let some well-known restaurants and restaurants open branches here, so that people can have a place to rest when they are tired of shopping, and a place to eat when they are hungry. In this way, the opportunity makes the people feel that we are intimate, and even when they are tired of shopping, they can consider it for them, who will not be moved? In addition to earning enough money, it can also greatly increase our prestige, so why not! ”

Cheng Yunhe couldn't hide the excitement in his heart anymore, and said, "Okay, Tang An, how did you come up with these wonderful ideas?" ”

Tang An smiled: "There are always some messy things in my little brain, which are really not worth mentioning, not worth mentioning." ”

This stinky boy is cheap and good. Cheng Yunhe said: "Tang An, now I'm a little glad that you are my person from Yundinglou, not my enemy." Tell me about it, and what does the fourth layer do? ”