Although Daqing company has a registered capital of 10 million, it has just been established after all, and the business has not yet been carried out on a large scale, and the value of a company is not only reflected in capital and profit, but also in reputation, popularity, capital efficiency ratio and extensive and effective procurement and sales channels.

Sincere Department Store has done a good job of these conditions, and it is now the most reputable in Shanghai and has the most famous reputation among the four most famous department stores. Although the registered capital of the head office is only 7 million, but the 7 million is real, in the case of Shanghai Sincere Department Store, its capital efficiency ratio is also the highest in the Shanghai department store, and since its inception, it has been operating for more than 30 years, with customers throughout South China and South Seas, because its boss Ma Yingbiao is an overseas Chinese in Australia, and Sincere Company even has extensive and deep ties with businessmen in Australia, India, Britain and other places.

With these good conditions, the value of Sincere is by no means only worth 7 million, and if it is really to be sold, it will be worth at least about 15 million, that is to say, Ma Yingbiao exchanged 30% of the shares for 20% of the shares of Daqing Company, but he lost a little.

However, it depends on who looks at it, in Ma Yingbiao's view, this deal is not a loss, and he even took advantage of it.

When he started Sincere in Hong Kong, the registered capital was only 25,000 yuan, and he was able to make the company all the way to today, it was all because of his extraordinary courage and excellent vision, with his experience in business for more than 30 years, this transaction was definitely worth the money, and whether Sincere could get great development in the future, it was in one fell swoop.

The reason why Yu Qiaqing invited Ma Yingbiao to become a shareholder is because although Xinghua's goods are mainly wholesale, but in the metropolis of Shanghai, the retail industry is also very potential, and it would be a pity to give up this piece.

Sincere Department Store is the most famous department store in Shanghai, this company attaches great importance to the quality of goods, pays attention to service attitude, and has established a good reputation among customers. It took the lead in implementing measures such as clearly marking prices, selling goods at "no two prices", issuing invoices, and employing female clerks, all of which set a precedent for China's department store industry.

Moreover, the head office of Sincere Department Store in Hong Kong, in addition to having a branch in Shanghai, also has a department store in Hong Kong and Macau, and in cooperation with it, Daqing Company is equivalent to opening branches in Hong Kong and Macau, Guangzhou, Fujian, Guangxi and Yunnan and other places, which is equivalent to the radiation coverage of Daqing Company, and even expand sales in Nanyang, Australia, India and Europe in the future.

With so many benefits, Yu Qiaqing saw it very clearly, so she had to reluctantly let Ma Yingbiao take advantage of it.

Li Yuanda naturally knows these benefits, but at first, he was still a little unsure, if he took out ten percent of the shares, then he would not have an absolute majority of the company's share capital, if Yu Qiaqing and Ma Yingbiao joined forces, then he would not necessarily have the final say in management, if it affected the future son-in-law's major events, it would be too sorry for his daughter.

I had to call my daughter and ask her to get an idea.

Li Rujuan was very simple, and immediately called back to tell her father that she could take out the 10 percent, and don't worry about the company's dominance, after all, who will hand over Xinghua's goods to do, then she has the final say.

The reason why this commodity promotion meeting was held in the big world is not only because the place is large, which is conducive to attracting citizens to watch, but also because Yu Qiaqing and the owner of this land are old friends. The owner of this piece of land is Zhang Jingjiang, who was regarded as a "revolutionary saint" by Sun Yat-sen and a "revolutionary mentor" by Chiang Kai-shek.

Although Yu Qiaqing does not occupy the most shares, Yu Qiaqing is undoubtedly the most famous among the three shareholders of Daqing Company and the most well-connected in Shanghai, so yesterday's company opening ceremony and today's commodity promotion meeting were all presided over by Yu Qiaqing Zhang Luo.

The big world was fully covered by Yu Qiaqing today, and advertisements were also sent all over the place, and now it is said that all tickets to the big world are free.

Because the ticket to the big world is free, and there are many celebrities in Shanghai, which makes the Shanghainese people who advocate wealth and idol celebrities rush to the big world, and they have rushed to the big world to see the excitement, many people, not only to see the refrigerator, air conditioner to have a good time, but also want to see with their own eyes what these celebrities in Shanghai look like.

Because there were too many people coming, the upstairs and downstairs of the big world were crowded early, and that's it, and there were still people coming from outside the concession. There are many people and thieves, and the probability of a case is great, which makes the French Concession very nervous, and the patrols of the six patrol houses in the concession are all dispatched to maintain order.

The venue of this merchandise promotion meeting is located in the open space in front of the Great World Playground, and ropes are pulled around the venue, which is maintained by the patrolling room and Du Yuesheng's apprentices.

On one side of the site, a half-meter-high and three-meter-wide platform was temporarily erected with wooden planks, covered with red felt, and on one side there were three steps to go up and down. In the center of the platform, there are five exhibits of different heights covered in red silk.

Because Yu Qiaqing attaches great importance to this promotion meeting, this is a momentum building conference before the official opening of Daqing Company, and it must be held vigorously, and it also let Song Zhewu know that looking for him Yu Qiaqing joint venture, that is he is looking for the right person. Therefore, the promotion meeting was presided over by Yu Qiaqing himself.

Yu Qiaqing first briefly introduced the purpose of holding this promotion meeting, which is to make everyone have a comprehensive and in-depth understanding of refrigerators and air conditioners, and at the same time, let everyone have a concept of household appliances, so as to prepare for the wholesale sales that Daqing company will start.

Then, Zhang Qun, the parent official of Shanghai, delivered a speech. First praised several shareholders of Daqing Company, and then really boasted about the refrigerator and air conditioner, and finally the company in Daqing has extensive financial resources and prosperity.

This speech was not written by Zhang Qun, nor was it written by Zhang Qun's secretaries, it was given to Zhang Qun by Yu Qiaqing. Of course, Zhang Qun, the dignified mayor of Shanghai, is not something that anyone can call, and that requires a "throat moistening fee".

The whole article is not only gorgeous, but also the introduction of refrigerators and air conditioners is very "in place", the benefits of refrigerators and air conditioners are not in place, as long as they can be hung up, they have to talk about it, and it is almost said that these two Dongdong can prolong their lives and attract wealth and treasure.

It's just that the final advertising slogan-like closing remarks still made Zhang Qun blush slightly, but for the sake of the face of the 10,000 oceans of "throat moistening fee", it is still necessary to say that it is very high.

"If you have a refrigerator or air conditioner, you have status; With a refrigerator and air conditioner, you have the magic power of multi-season creation; Have a fridge, air conditioner and you'll have it all! ”

Next, Song Ziwen, who came from Nanjing to the platform to cheer, stepped forward on behalf of He Yingqin, the Chen brothers, Yang Yongtai, Lin Sen, Lin Wei and other people who received gifts from Song Zhewu, and presented flower baskets to congratulate one by one.

Then, Song Ziwen inevitably had to say a few words, and Song Ziwen's speech focused on praising Song Zhewu and Xinghua, praising Song Zhewu not only as a national hero of the Republic of China, but also as a model and model for saving the country through industry and science and technology.

Then the representatives of all walks of life among the guests delivered congratulatory speeches, and after these were done, the main content of the promotion meeting began.

A young man wearing glasses stood in front of the stage and introduced the functions and uses of refrigerators, freezers, thermostatic wine coolers, as well as air conditioners and the largest central air conditioner, in more standardized terms. The young man speaks authentic Shanghainese, which is obviously a local. He was one of the people who went to Taiyuan after Song Zhewu seized Taiyuan and recruited talents.

However, during the whole introduction process, the red silk covering those few things has not been revealed, which makes the guests and tens of thousands of Shanghainese who are onlookers very anxious, even Zhang Qun and Song Ziwen, the freezer and the constant temperature wine cabinet, and the central air conditioner Song Zhewu did not give it to them, although through the mouth of the young man, he already knows the use of these things, but what they look like, they have not seen it.

The freezer and central air conditioner Xinghua have long existed, but this thermostatic wine cabinet was obtained by Song Zhewu on a whim.

Zhao Pilian took Li Rusong to give gifts in Nanjing and Shanghai, but he made a big splash. Zhao Pilian was originally the acting deputy minister of the Ministry of Internal Affairs in Nanjing before the Central Plains War, and he was familiar with these high-ranking officials, but at that time, because he was Yan Xishan's person, these people were lukewarm with him, but this time it was very different, except for Lin Sen's self-held identity, everyone else was very enthusiastic, even Chiang Kai-shek also personally met him Zhao Pilian, and also comforted him with warm words.

After giving the gift, Zhao Pilian rushed back to Taiyuan for the New Year, while Li Rusong stayed in Shanghai, preparing to plan advertising and organize sales. At the same time, it is also necessary to give timely feedback to Song Zhewu and Li Rujuan in Taiyuan about the reactions of Nanjing and Shanghai to refrigerators and air conditioners.

Judging from the information sent back by Li Rusong, Song Zhewu found that he had taken it for granted on the refrigerator.

In his previous life, in addition to storing some ingredients in the refrigerator that were to be stored for a long time, it was natural for people to put unfinished dishes in the refrigerator, which was normal in previous lives.

But in this day and age, it's a little different, at least until the refrigerator is widely available, no one will do it.

This is because the people who can afford refrigerators now are either rich or expensive, and there are not many people who have to eat leftover meals next time. People who can afford to buy a refrigerator now will never put leftovers in the refrigerator, they can't afford to lose that person, it's a feeling of violence. In their opinion, it is appropriate to keep alcohol in the refrigerator, and the more expensive it is, the more worthwhile.

Song Zhewu and Li Rujuan decided to seize the time to design a special wine cabinet......

(To be continued)