Chapter 418: Layout Celebrity Effect (1)
Although some other businessmen also want to be the general agent, these people are just businessmen, and they don't have a deep political background, they just want to get this business opportunity from Song Zhewu with their own financial resources, and no one thought that a big man like Yu Qiaqing would find a big man like Song Ziwen to help.
This Yu Qiaqing is not simple, in 1881 he himself came to Shanghai, first started as an apprentice in a small commercial bank, because of his smart mind, successively served as a comprador of a number of foreign banks and banks, and began to emerge in the Ningbo Gang in Lulu with the Siming Gong incident.
In 1908, Yu Qiaqing relied on his extraordinary mind and means, starting from scratch, and successively founded China's first private bank - Siming Bank, Nanyang Industry Association, Shanghai Securities Exchange and Ningshao, Sanbei, Ningxing, Hongan four steamship companies, successively served as the chairman of the Shanghai General Chamber of Commerce, Songlu Commercial Port Municipal Council Office and other commercial and political positions, became one of the leaders of the "Ningbo Gang" in Lulu, and was respected as Adego in Shanghai.
With Yu Qiaqing's mind and vision, how could he not see the bright money scene of this refrigerator and air conditioner.
Yu Qiaqing had a close relationship with Song Ziwen in his early years, when Song Ziwen raised funds for Chiang Kai-shek during the Northern Expedition, Yu Qiaqing used his influence in Shanghai and Jiangsu and Zhejiang to help him, and now he asked Song Ziwen to help, and it was also a legitimate business, Song Ziwen naturally would not care, and he promised to immediately give Song Zhewu to go to the e-commerce to do this in front of Yu Qiaqing. Then, a banquet was held to warmly welcome Yu Qiaqing.
Song Zhewu also called back quickly, and told Song Ziwen at the beginning of the telegram that on the issue of sales agents for refrigerators, air conditioners, and radios, because the northern market is small, Xinghua does not set up an agent in Jiangbei, but only sets up a general agent in Jiangnan that includes export sales, but he has already promised his future father-in-law that his future father-in-law Li Yuanda will be responsible for the agency.
Yu Qiaqing knows that this Song Zhewu is not an ordinary person, he is the commander of the Northern Frontier Governor's Office of the National Political Axe, the hero of Manchuria's resistance to the Soviet army and the recovery of Outer Mongolia, the hero of the Central Plains War, and he is one of the best figures in the domestic local forces, not to mention Song Ziwen, even Chiang Kai-shek has to let him score three points. He can give Song Ziwen face, but he is not afraid that Song Ziwen will use his power to suppress him, since Song Zhewu handed over the agency sales right to his future father-in-law, then others will not have any more opportunities.
Just when Yu Qiaqing was disappointed, Song Zhewu said at the back of the telegram that since Yu Qiaqing and Song Ziwen are good friends, they can't refute Song Ziwen's face, and everyone makes money, and suggested that Yu Qiaqing and his future father-in-law jointly set up a sales agency company in Shanghai, not only to act as an agent for air conditioners, refrigerators, and radios, but also to hand over all Xinghua's products to this company in the future. If Yu agrees, he asks him to go back to Shanghai to discuss with his future father-in-law, and asks him and Li Rusong to advertise air conditioners, refrigerators, radios, and stockings together to build momentum for upcoming sales.
Song Zhewu's generosity made Yu Qiaqing overjoyed, Song Zhewu was obviously giving him some of the money in his father-in-law's hands, which was completely the result of Song Ziwen's help, which couldn't help but make him very grateful to Song Ziwen.
Of course, Yu Qiaqing will not forget to be grateful to Song Zhewu, from Song Zhewu's quick call, it can be seen that Song Zhewu is a decisive person who often makes trade-offs, such a person must be no different. I have already made up my mind in my heart to take this opportunity to closely connect with Song Zhewu, and this cash cow is going to be held.
The profits of air conditioners and refrigerators are huge, even if they are co-organized with Song Zhewu's future father-in-law, the profits will be very amazing, not to mention that since Xinghua can make air conditioners and refrigerators, which are two things that foreigners can't make, who knows what great good things they will make in the future, and even Xinghua's current sales of chemical products such as cloth, Chinese patent medicine and dyes are also very good, which allows him to participate in the joint venture, then this wealth is big, this is a great thing.
Actually, don't say that Yu Qiaqing is grateful to Song Zhewu, even Song Ziwen is also grateful to Song Zhewu for giving him this face.
In order to reward Song Ziwen, Yu Qiaqing signed a check for 300,000 yuan on the spot, forced it to Song Ziwen, and hurried back to Shanghai to discuss the joint matter with Li Rujuan's father.
In fact, there is no way for Song Zhewu to do this, the variety and quantity of Xinghua's products are increasing rapidly, and it is no longer possible to rely on the Li family to be responsible for agent sales in Shanghai.
Although the Li family's financial resources have grown rapidly in the past year, after all, they are not as good as the big businessmen in Shanghai, and their relationship networks in Shanghai and Jiangnan, including business contacts with foreign countries, are insufficient.
Song Zhewu has long wanted to find a person in Shanghai who has financial resources and is very powerful and influential in the political, business and local circles to do it with the Li family, Yu Qiaqing is of course the best candidate, but he didn't expect Yu Qiaqing to be sent to the door this time.
With Yu Qiaqing, a big man who eats well in all walks of life in Shanghai, his Xinghua's goods are not only in Shanghai but also in Jiangnan, and even export sales will take a lot of leverage, and share some profits with Yu Qiaqing, which is completely worth it.
Half a month later, the news about refrigerators and air conditioners circulating in Shanghai and Nanjing suddenly began to heat up, first one of the most famous people in Shanghai, Adege, who stomped on the beach in Shanghai, and Li Yuanda, the boss of Shanghai Yuanda Trading Company, jointly established the "Shanghai Daqing Trading Company", with a nominal registered capital of 10 million, Li Yuanda accounted for 51 percent of the company's shares, Yu Qiaqing accounted for 49 percent, Li Yuanda was the chairman of the company, specializing in the retail and wholesale trade of Xinghua products.
As soon as this company was founded, it immediately caused an uproar in Shanghai, some were surprised, some were confused, and Shanghainese began to make noise again.
What is this Li Yuanda doing? How did you get involved with Adego? Daqing Company, this is obviously a combination of the last word of the two people's names, and this Li Yuanda's name is still in front of Adege!
Also, Li Yuanda and Adege jointly set up a company, it turned out that this Li Yuanda accounted for the majority, what is the origin of this Li Yuanda? Who is behind it?
Even the people who know Li Yuanda are also very surprised, although Li Yuanda has been in business for a long time and is quite capable, but after all, he is not a native of Shanghai, but because he has always been mainly engaged in foreign trade business, and has a good relationship with foreign businessmen in Shanghai, Yu Qiaqing is only better than Li Yuanda in this regard, but not worse than him at all? Why did Yu Qiaqing deign to partner with him in business?
If there is anything outstanding about Li Yuanda, it is this Li Yuanda, I don't know what relationship he has with the warlord Song Zhewu in the north, and now the foreign trade business of the company's products under Song Zhewu's name is done through Li Yuanda, and the same is true for wholesale sales in Jiangnan, which has made Li Yuanda develop a lot this year, but even so, in terms of financial resources, no matter how much Li Yuanda earns this year, it can't compare to Yu Qiaqing?
Moreover, Li Yuanda is not the only one who has connections between Shanghai businessmen and local forces in various places, even those who have close business contacts with Zhang Xueliang in the northeast are also very popular, why did Yu Qiaqing take a fancy to this Li Yuanda?
Soon, the mystery was revealed, which surprised everyone again.
"What? Li Yuanda is Song Zhewu's quasi-father-in-law? ”
"What? What the? You repeat, the refrigerator and air conditioner that spread so well were really made by Song Zhewu's company? Why haven't you heard it before? ”
The person who spoke often rolled his eyes and said angrily: "Such an important matter, that person will talk nonsense casually, just like Brother Ade just kept his mouth shut, but just got in touch with Song Zhewu in private." You still don't know, Rong Zongjing, as well as Yong'an, Xinxin, and Daxin, all sent people to Taiyuan during the Spring Festival, and they didn't want to secretly act as an agent for Xinghua's sales? It's just that these people don't have Adego's means. ”
Just when everyone was shocked, Yu Qiaqing came forward and invited the leading figures of the political and business circles in Shanghai, the general managers of Jardine Matheson, Swire & Co., Baoshun & Co., the general managers of Qichang & Co., the German Lihe & Co., and the Danish Baolong & Co., as well as other bigwigs and celebrities from all walks of life, as well as the editors-in-chief and reporters of local newspapers in Shanghai and foreign newspapers stationed in Shanghai, to hold a refrigerator and air-conditioning product promotion meeting.
The venue of the promotion meeting was chosen at the Great World Playground located on Minti Niyin Road in the French Concession of Shanghai.
Great World was founded in 1917 by Huang Chujiu. Great World is the most attractive entertainment venue in Shanghai, which has many small theaters, which take turns to perform all kinds of opera, opera, singing and dancing and entertainment juggling, etc., with an open-air aerial circumnavigation spaceship in the middle, as well as a cinema, shopping mall, food stalls and Chinese and Western restaurants, etc., where tourists can play all day. At that time, there was a "I didn't come to the big world, I didn't come to the beach." It can be seen that it is prosperous and prosperous.
The architecture of the Great World is also quite distinctive, it is composed of 12 columns supported by multi-storey hexagonal cream-colored minarets, the main building is connected by three four-storey buildings, and two annex buildings, the whole building layout is novel and unique.
Because Huang Chujiu has a good management, the big world can be said to be in the gold, which also aroused the greed of the Shanghai Tang Qinggang boss Huang Jinrong, and set up a bureau on January 19 this year to collapse Huang Chujiu's night bank, 59-year-old Huang Chujiu died of depression in the afternoon, and the Huang family went bankrupt, and the big world is now temporarily managed by the owner of this land, Nanxun Zhang's family.
However, after the promotion meeting began, Yu Qiaqing and Li Yuanda jointly announced a piece of news that many people regretted, and with the consent of the two, they decided to take 10 percent of their shares from their own shares and resell them to the head office of Sincere Department Store, one of the four major department stores in Shanghai.
Ma Yingbiao, the chief supervisor of the Sincere Department Store and also his boss, exchanged 30 percent of the shares of the headquarters of the Sincere Department Store with Li Yuanda and Yu Qiaqing for the 20 percent shares.
(To be continued)