When Wang Guorui announced that a sports meeting would be held in the capital after the festival, the major officials in the capital immediately wailed. Just after the whole country was building a lot of construction, just after breaking a fortune, Wang Guorui was doing some sports meeting. In this era, they also know that many Western countries are also engaged in activities, and many government activities not only cannot make money, but will lose money. And since ancient times, many emperors have also been very happy, and then they have come up with various sports meetings or something, and then they have spent a lot of money one by one. Didn't Cixi celebrate her 60th birthday during the Sino-Japanese War? Cixi's 60th birthday expenses and gifts, if used to mobilize soldiers, are enough to mobilize hundreds of thousands or even millions of soldiers to be cannon fodder. Even if millions of cannon fodder are sent to Liaodong, that one person can drown those Japanese with a single spit. I'm afraid that in front of millions of cannon fodder, the Japanese army was also worried back then.

So the guys in ancient times didn't have money, but they didn't spend it to the point. But now Wang Guorui is actually going to take the old road, to engage in this flashy sports meeting, and to promote it to the whole country? This makes the officials in the capital feel a lot of pressure, especially these money, Wang Guorui will not give out a penny, and all of them must be organized by the capital itself, so where can they get so much money. Not only do these games have no profits, but they also have to make all kinds of expenses. So they all feel a huge financial pressure, so now they are also having a headache.

However, Wang Guorui has his own ideas. So first of all, he also invited some time-honored shops in the capital, especially let them all start to come over to discuss this matter about sponsorship.

"Ladies and gentlemen, I plan to hold a sports meeting in the capital after the Chinese New Year. This is a great event, so I hope you will sponsor it! Wang Guorui said.

A businessman immediately asked, "Your Majesty, I dare to ask." What is this sponsorship all about? ”

"It's very simple, that is, I hope you will support some money, and provide you with the products of your stupid store to support it! For example, those who make shoes can also provide their own shoes to athletes, while other food makers can provide some food for free to those athletes who participate in competitions. Even all kinds of industries can come and participate, and then I think they can all participate in this event in the future. Wang Guorui said.

The merchants heard this. His face couldn't help but feel bitter, because Wang Guorui was not polite, and directly asked them to pay for something. This kind of businessman has always been used to being blackmailed, and many times what the government wants to do, they also use those businessmen as ATMs, and they go to borrow money casually. As for the time to repay the money, it can be delayed, and even some lack of morality, biting you back. Putting you in jail or even swallowing your estate. Sometimes I don't even hit the white strip, and after taking it directly, people still look disdainful, as if it is your honor to ask for your money.

This time, Wang Guorui wanted to hold this sports meeting, and he actually asked them to fight the autumn breeze, which made them extremely depressed. If it goes on like this, how much money do they have to give Wang Guorui an autumn breeze! Even Wang Guorui, the emperor, has shown his face and came directly to fight the autumn wind, so they have to shed their skin if they don't die!

"Your Majesty. It's not easy for us to do business! "Immediately someone cried poor.

Anyway, whether you have money or not, you can cry poor first.

"You're the shopkeeper of the inline, right? Neiliansheng has a history of many years. Since the time of the Puppet Qing Dynasty, he has been engaged in the cloth shoe business, and even made shoes for various dignitaries and dignitaries of the Manchu royal family. Wang Guorui asked.

"The emperor atoned for his sins, we were also forced, we were forced by the pseudo-Qing, not on our purpose!"

The shopkeeper immediately knelt down, thinking that this was to hold them accountable for this reason. This doesn't make sense. Apparently he was scared.

"It's okay, no one was involuntary when the Pseudo-Qing Dynasty was in the past, and none of you participated in any pseudo-Qing affairs, at most it was a normal business, and you didn't take the initiative to cooperate with them to suppress the rebels. Don't worry so much. But you are also a time-honored brand for many years, and you are an old brand. Do you have any plans to make new shoes for an old brand like yours recently? For example, now that the times have changed, it will not be the old cloth shoes of the past. The cloth shoes of the past may only be used for nostalgia in the future. This kind of cloth shoes, if nothing else, will definitely be eliminated in the future, because the living habits have changed, and there is no need for this kind of cloth shoes. ”

Wang Guorui knows that in the future, the living habits of Chinese will change, and many so-called old traditions will be gradually eliminated. In particular, many governments have taken the initiative to advocate the protection of so-called traditions and the protection of many so-called traditional cultures, but with little success. However, Wang Guorui has a very open view of this "tradition", because he believes that the times are changing, and it is impossible to force people in the advanced era to return to the so-called tradition of the past. The so-called tradition must keep up with the times, and if it can't keep up with the times and can't take the initiative to change, it will be eliminated by history.

The so-called preservation of traditions in later generations is nothing more than a "death throe". Whether a tradition has vitality or not depends not on whether it is protected, but whether it is beneficial to mankind. Human beings are very realistic, and if there is no benefit, then it is useless to protect the tradition, and sooner or later it will be abandoned because it cannot bring benefits. How Confucianism died out in later generations is not actually because the government does not take Confucianism as the only criterion for the examination of officials, then they naturally lost the soil for survival, and then they were wiped out.

Why did the ancients learn Confucianism, not to learn to be able to be an official, but only to learn Confucianism to have a future for development? In the later generations, almost every line of the three hundred and sixty lines can have a future for development, and even if they are engaged in politics, they are not limited to graduates of a certain discipline, whether it is liberal arts or science, or any subject, they are eligible to enter politics, so who will study in that Confucianism? If there is no profit, then who wants to do it?

The so-called protection of traditional culture is just reluctant. However, the so-called traditional culture that can be continued in later generations is nothing more than food culture, and almost the strongest vitality is food culture. Because survival is what everyone needs, and food is what sustains survival, food culture will never go out of style.

Sooner or later, things that don't need to be used will become obsolete, that's for sure. Wang Guorui will not forcibly reverse this trend, if human beings do not know that they have abandoned the past tradition and chose to walk upright, then human beings are still monkeys walking on four feet! Human beings can make progress only by constantly inventing new things and abandoning old habits, which is why we are today. Otherwise, if it is for the so-called maintenance of tradition, it is actually **********, and Wang Guorui will not do this kind of stupid thing.

"You can think about the transformation, this traditional cloth shoe can't keep up with the times in the future, you can think about making all kinds of new shoes. You can even make sneakers according to your needs, and sneakers can also be made into different shoes according to different projects. In daily life, there can be many different shoes, such as those used for work and those used by students for leisure. Wouldn't it be nice to have different shoes for different professions, and even to develop some shoes specifically for casual show-offs? In the past, you made shoes for all kinds of high-ranking officials and nobles in the Manchu Dynasty, and this is a good signboard! You can use this reputation to transform before it completely decays! If a few years later, who will remember you, the royal shoes of the year? Wang Guorui asked.

However, the shopkeeper immediately smiled bitterly and said, "We want to too!" But we don't know where to start, and we lack an opportunity. In the past, we made these kinds of shoes, all for those literati, and in the words of the emperor, it was only middle-class people who could afford it. And now since the emperor entered the Central Plains, many old customs have changed. There are not many people who are willing to wear cloth shoes, but we are also Xiao He defeated Xiao He by inline promotion, we started by cloth shoes, this inline promotion has been completely tied to cloth shoes, and it is not easy to loosen it. ”

"Actually, let's make other shoes, it's not impossible. However, the impression of our inline cloth shoes is still too deep, which makes everyone doubt whether our other shoes can do well. ”

Wang Guorui also knows this kind of time-honored situation, maybe they have achieved the peak in a certain product, but once they face the overall elimination of the product, it will be difficult to transform in the end. They have entered the industry too deeply, and once the industry faces collapse, he will also be collapsed. Therefore, once you enter the industry too deeply, it is difficult to transform. This is not only a technical person, nor is it necessarily a technical thing, but consumers are too familiar with your brand name, but they don't believe that you can do anything else. So this inline promotion wants to change careers, but it is not so easy.

"Actually, this is a good opportunity to change everyone's impression with the help of this sports meeting as a sponsorship! Sponsorship at this time is a good opportunity to show your face! Wang Guorui said.

"Your Majesty, isn't this sponsorship for us?" Someone was immediately surprised.

Wang Guorui asked rhetorically: "Why should I loot you?" This is a chance for you! It's a great opportunity for you to advertise! The effect of advertising is much more than in the past! (To be continued.) )

PS: I recommend a book to everyone, "The Pursuit of Beauty in the Ming Dynasty", if you like classical beauties, you can go and see it.