"By sponsoring this Games, you can take the opportunity to promote your new shoes! Wouldn't it be nice that those athletes would be able to wear your shoes and sweat in all kinds of activities, and then all kinds of running friction, and after all kinds of activities such as football juju, they will still be very strong? When the time comes, you put out the sign sponsoring our athletes' shoes, isn't that a good advertisement? When the time comes, people will see that the shoes you make can be strong in long-distance running, and then in various competitions, isn't that just a quality? When the time comes, how many people will pay attention to this event, and isn't it good publicity at that time? Isn't it a great opportunity for you to rebrand your brand as long as you seize the opportunity? Wang Guorui said.

When the shopkeeper heard this, he was immediately shocked, he didn't expect that there would be such a way to play. You must know that since ancient times, although the emperor has been very happy and engaged in activities, although such activities cost money, but? It's also an eye-catcher. This kind of big event can completely attract the attention of many people, which is also the so-called "eye-catching effect". This kind of unifying the public's attention and then taking the opportunity to make an advertisement is more effective than the scattered propaganda of the past. No matter how much you advertise, it's not as useful as people taking the initiative to go to advertisements! You must know that forcible indoctrination is far less than taking the initiative to see it, so this is the biggest difference.

Although everyone knows that this sports meeting costs people and money, the eye-catching effect cannot be ignored. Wouldn't it reassure everyone if you could make your new shoes rub hard under the feet of these athletes, etc., and then the quality was still very good after the competition? In this way, it is not possible to re-reverse the image of one's inline liter, so that everyone can truly realize that they can not only make cloth shoes, but also other shoes. Know that quality isn't really an issue. For Neiliansheng, that is, the impression of their cloth shoes has been deeply rooted in the hearts of the people, and it is difficult to change it at all. If you can use this opportunity to change your image, then it is not a good opportunity to transform.

The shopkeeper of Neiliansheng is also very excited, and this is a good opportunity. And he didn't expect this kind of activity to be advertised, you must know the feudal emperors of the past, and even foreigners in this period. I didn't even think that such a large-scale event could be advertised. Of course, it is undeniable that the advertising in this works very well, and it is so good that it is endless. Therefore, if there was this opportunity to advertise in the past, it is a pity that there was no advertising industry in ancient times, so that many government activities were completely laborious and costly.

But if the ancient government knew that there was such a way to play, even if it couldn't make back the cost, at least it would be able to spend a lot of money! These ancient officials are too bad at doing business, and they can't get benefits in the end after working hard and losing money, so they all feel speechless.

Or will the new emperor do business and have a broad vision!

"And you all Jude. Don't you make roast duck? When the time comes, the athletes eat your roast duck and get good results, and then the roast duck will be nutritious and replenish physical energy! At that time, the signboard was played, and your image was not very good in the future, right? Wang Guorui said.

The boss of Quanjude was also surprised, this way of playing is good! Wouldn't it be of great help to those athletes if they could eat Quanjude roast duck like this and then get the first place? As for whether it has a relationship or not, most people don't know. Maybe even a professional doctor doesn't know. In particular, this so-called sponsored food is nothing more than bragging. It's just like the so-called X Lippo. After sponsoring the Olympics, the athletes got good results, and then they were thought to have something to do with this X Lippo. Whether the result has anything to do with this, who knows? Even if it is related, most of the psychological effects are far more than the so-called effects.

He can't put any stimulants in this drink, can he? So how much use this kind of thing is, that is, the benevolent and the wise see the wise. As for whether ordinary people believe it, it depends on whether they understand science. Or rather, for some psychological comfort. will also deceive themselves and think that this is related.

Of course, this is also the role of advertising, how can it be used as advertising if you don't brag about it? Advertising is meant to brag properly, but bragging is one thing, but don't tell a lie. What a cure-all. You can't talk nonsense about all kinds of effects that don't have in the first place. This so-called sponsorship of athlete food, it can never be said that this food is related to the athlete's championship, at most, it is to find a way to let the people watching the advertisement make up for their own brains, but you must not say this directly and deliberately.

Therefore, many food industries have heard this, and they feel a burst of heartbeat, and when the time comes, won't winning the first place be a good opportunity to advertise? Of course, who can say this hint clearly, so this is a good opportunity, and everyone wants to get such a result! So they are very tempted, if they can get this opportunity to sponsor and publicize it to the outside world, the benefits will be huge.

"Also, Tong Ren Tang, you can be responsible for providing medicine for those athletes! Isn't that a way to show the benefits of our medicine? I think, over the years, you have had a lot of first-aid drugs or some cheap and effective medicines, which can be promoted! And you can develop Chinese patent medicine, which is completely a treasure against Western medicine. Isn't the reason why Western medicine is so popular is because it is easy to carry? However, our Chinese patent medicine has not been developed for so many years, but it is actually very useful. This is the time to promote the quintessence of the country, you have to work hard! ”

Wang Guorui listed them one by one, and they found that there are actually many projects that can be sponsored, even athletes from head to foot, and even a shampoo toothbrush can be sponsored! And once you get this sponsorship opportunity, you can take this to advertise for a year in a row! Once the Games are successful, the advertising benefits for the next year will be incomparably more effective than saying a hundred words at any other time.

This kind of eye-catching activity can be used to get money. In ancient China, those officials were so happy with their achievements, but after engaging in activities, they wasted money and wasted the people and money, and they would not make money. On the one hand, they went to ask the merchants for money, but the result not only did not have the right effect, but the merchants also complained. In the end, it is just a face-saving project. Not to mention China, even foreigners, engaging in activities is a face-saving project that costs the people and money, and ordinary people are unwilling to undertake it. It was only later that the Olympic Games finally found the most suitable profit model, and as a result, many cities, especially those that did not have too many special products, were even more keen on this kind of exhibition industry.

The exhibition industry is known as green and pollution-free, with almost no nitrogen dioxide and PM2.5 emissions, and it is a good means for economic stimulation and making money! As soon as all kinds of activities are carried out, the local area will attract attention and attract economic development, and then maybe it will not lose money, but make a lot of money!

This is the different realm of ancient and modern, the management level is getting higher and higher, and the things that were originally bitter have become tireless, so that the times are progressing. In the past, when businessmen heard about Gao's activities, they avoided it. Now that I heard that I can sponsor advertising, I am even more blushing. In the past, advertising was actually a good thing, and they were willing to spend money! With such a big event, maybe only once a year or even a few years, who wouldn't want to advertise this kind of eye-catching opportunity? In this way, the advertising effect is more effective than ordinary advertising in the past, so the sponsorship of those well-known events in later generations is also crowded. Olympics or something big, people are rushing to give you money with money, and even you have to pick and choose when you collect money.

"Your Majesty, I am willing to sponsor!" "Yes! Your Majesty, I am also willing to sponsor! "Your Majesty, everyone's medicine is covered by our Tongrentang!" "Your Majesty, we have all gathered the athletes' meals!" "Quanjude, you are, your roast duck is too greasy, and it is not good to eat it for a long time. We have a good sauce elbow on the Tianfu here! "You're even more nonsense, our Quanjude roast duck is greasy, are you much better at sauce elbows?" "Also, you ......"

These people almost quarreled in order to compete for the so-called naming rights and the so-called sponsorship advertising rights, and Wang Guorui in order to avoid excessive sponsorship, so he stipulated that each product only accepts one sponsor, so that they can compete, so as to maximize the benefits!

"Okay, okay, wait a minute, we will hold a bidding, and then you will participate in this bidding, the highest bidder will win, and then you will get the right to sponsor, and you can get the opportunity to advertise this Beijing Games in the coming year, and then you will be extremely beneficial to you." Wang Guorui said.

Wang Guorui finally sharpened his knife and began to prepare to slaughter the fat sheep, but these guys also took the initiative to be "slaughtered fat sheep" willingly, who made them all want this advertisement? Even this Beijing Games is the first national sports meeting, and the whole country will pay attention to it, so no one wants to give up this opportunity to advertise it widely and even go to the whole country!

In ancient times, the poor communication ability also limited their advertising effectiveness, and no one wanted to miss this opportunity. If we can seize this opportunity, we may be able to expand it to the whole country, and it will be very effective. (To be continued.) )

PS: I recommend a book to everyone, "The Pursuit of Beauty in the Ming Dynasty", if you like classical beauties, you can go and see it.