ps: Thank you to the reader for the great "Tianshan Yama" and "Killing the Gods and Gods" respectively voted for 1 monthly ticket to Heaven, and thank the reader for rewarding Heaven with 300 vertical and horizontal coins, thank you ^_^, and another reader asked Heaven, what did you write with a hammer in the east and a mallet in the west? In fact, Heaven wrote this book is also a decision to pat the brain, in addition to the outline in hand, the others also rely on inspiration and the original "idea" inventory, sometimes there is no very good order and chapter, but in any case, the direction of this article is one thing that remains the same, that is, first use the resources and primary products of each target plane to feed back to the main plane, and then use the scientific and technological products of the main plane to dump on each target plane to earn excess profits. ww．． CO used the "protective price" to purchase all kinds of unsalable agricultural products in the main plane this time, for no other purpose, just to let farmers also share the dividends of the generation difference in plane technology, so that all strata in Yanhuang, including farmers and workers, can have benefits, food, and money, that's all.

The main plane has a noun "white sè appliances", which is one of the four categories of household appliances in the world. The so-called four types of household appliances refer to white household appliances, black household appliances, rice household appliances and the emerging green household appliances. White household appliances refer to products that can replace people's housework, including washing machines, refrigerators, etc., or products that provide people with a higher quality of living environment, such as air conditioners and electric heaters; Black home appliances refer to products that can provide entertainment, such as color TVs, stereos, game consoles, etc.; Rice appliances refer to computer information products; Green sè household appliances refer to products that can be used efficiently and save energy under the premise of qualified quality, and green sè household appliances do not cause harm to the human body and the surrounding environment during use, and can also be recycled after being scrapped.

On the main plane, before and after the implementation of reform and opening up in the Yan and Huang Republics, the domestic scientific and technological levels were different, the average level of social productivity was different, and the content of the people's pursuit of material materials was also different.

When they got married in the 50s, the two of them rolled up the covers together, and even if it was over, there was basically no need for any wedding gifts. Families with slightly better conditions will simply set up a table for a banquet.

When I got married in the 60s, I had to get a little blood, and I had to make up enough "72 legs" or "36 legs", that is, go to the carpenter's shop to order a large wooden bed, a large wardrobe, and wooden furniture such as tables and chairs. If you really want to make up "72 legs" or "36 legs", you need a lot of things, such as four legs for each chair, 9 chairs to make up "36 legs", and then some wardrobes, dressers, dining tables, wooden beds, etc.

Getting married in the 70s, you need some scientific and technological content, and the folk pay attention to the so-called "three major pieces", that is, bicycles, watches, sewing machines, plus "one ring" that is, the radio, which is called "three turns and one ring". In those years, if anyone could wear a Shanghai brand quartz watch and ride a permanent bicycle to take the woman out, the neighbors would be envious. No less than driving a convertible sports car and holding a diamond-encrusted iPhone 5 today.

Married in the 80s, asking for a higher level. There must be a refrigerator (usually a single door), a TV (usually black and white), a washing machine (usually a single cylinder) these "three things", to be considered a home, of course, a camera is the best.

Got married in the 90s, and at that time, most of the wedding houses were still divided into units. Therefore, the man should prepare some additional gold rings, gold earrings, gold necklaces and other jewelry, and the house should be simply decorated, plus color TV, washing machine (motorcycle), and video recorder (DVD player), which are the "three major pieces", even if it is a luxury marriage.

Therefore, it can be deduced from the time that white sè household appliances are actually fashionable products that were introduced into Yanhuang folk after the reform and opening up. In the early and mid-80s, when the domestic economy of the island nation was in full swing, they bought antiques, art, real estate, landmark buildings, company stocks and other assets everywhere because of the Plaza Agreement, and even some people clamored to buy the entire Stars and Stripes Republic, which gave birth to a large-scale domestic stock and real estate market.

But are all the people of the country stupid? Doesn't anyone see that their country's economy is overheated and that the problem is big? In fact, in a way, at that time, the Japanese economy overheated and collapsed, and Yanhuang played a very important role in it, but the average Yanhuang people did not know and did not understand. At that time, the Japanese economy was already showing signs of overheating and collapse: real estate prices began to rise and fell. However, most of the Japanese people were not very afraid and worried, because they firmly believed that this would only be a temporary phenomenon.

Why are they so sure? In addition to the fact that their country is an export-oriented economy, the people in Japan firmly believe that they will not implement a long-term strong monetary policy, and will definitely issue more currency in the future and depreciate it in disguise, so as to enhance the export capacity of the Japanese and the international competitiveness of their products. On the other hand, many Japanese nationals and businessmen who have money in their pockets and have been to Yanhuang for inspection and tourism have made a big announcement after returning to China: the poor Yanhuang is at least 30 years behind us, but they have a population of 1.2 billion, so we don't have to worry about economic problems at all, because to meet the consumption needs of these 1.2 billion people in the future, it is enough to ensure the longevity of the Japanese economy for decades (in the early 80s, many Yanhuang people got up early at 4 a.m. to line up, just to grab a Toshiba brand washing machine or TV, At that time, the products of the island countries were a seller's market in Yanhuang and were seriously out of stock).

But the Japanese people never realized that Yanhuang would one day become a production base, the world's factory, thus stealing their business and jobs, and they naively thought that efficiency could always make up for the 30-fold wage gap.

With the implementation of the Yanhuang reform and opening up policy, after the beginning of the stumbling exploration and exploration, the Yanhuang people started to learn from "small commodities", digested and absorbed the manufacturing technology of various countries in the world, and gradually introduced high-end commodities of light industry - white sè household appliances, motorcycles and other products, and entered the market and occupied the market at low prices from the low end, and then slowly established their own brands.

Objectively speaking, the scientific research of the Yanhuang people was limited by the national strength and investment funds at that time, and the originality of the technology was very far behind that of Europe and the United States, but the Yanhuang people were very "smart", and they instinctively used a way of competition to squeeze the living space of other countries, especially the Japanese household appliance industry, and this strategy was to increase the break-even point of sales.

Because the domestic labor cost is too expensive, once they develop a new product, the price will be very high, generating high profit margins. This results in a low sales break-even point. To put it bluntly, selling 500,000 units can fully recover the upfront investment, and the rest is a net profit.

At that time, the Yanhuang people couldn't fight the technology for the time being, it didn't matter, we imitated it first, and made our own similar products in a few months, and then sold them at a significant price, and the sales break-even point was directly raised to 5 million units. In other words, it takes 5 million units to sell to recoup. Little devil, do you still dare to sell it? A few times it will cost you money in R&D and prevent potential competitors from coming back. All enterprises calculate, if they want to fight the market with Yanhuang enterprises, they can't get back to their roots without 5 million units, so they don't play! So, starting from TVs, refrigerators, washing machines, microwave ovens, air conditioners, and the middle and low-end of one after another white household appliance market segments, are completely occupied by Yanhuang enterprises.

The main plane of Sichuan Changhong Group, in the early years, Changhong was one of the 156 key projects during the "First Five-Year Plan" period, and it was also the only airborne fire control radar production base in China at that time. Later, the implementation of the "military to civilian" policy, or voluntarily or forced, Changhong completed the "gorgeous" turn, has become the 21st century set TV, air conditioning, refrigerator, IT, communications, network, household appliances and other industries research and development, production, sales, service as one of the multinational enterprise group. In 2013, it had more than 70,000 employees, including more than 15,000 professionals including postdoctoral fellows and doctors.

Sichuan Mianyang High-tech Zone, Changhong Company Headquarters, Chairman Zhao Yong is in his office, thinking about the company's future development direction and strategy.

In the early years, Changhong entered the big market of white sè household appliances with its TV set and shared a big piece of the cake. But now the wind and water of LCD TV is booming,Changhong, which is not well prepared for related technology, has suffered a big loss,Although there are also Changhong's LCD TVs on the market,But limited by LCD panel production capacity and quality problems,Changhong can only win at a low price for the time being,Large sales volume and low net profit,It is really not the company's "pillar" industry。 The company's other branches such as refrigerators and air conditioners, although their own output is amazing, but the market brand recognition is still relatively low.

"How are CRT TV sales in the third- and fourth-tier markets now?" Zhao Yong called Mu Li, the sales director of the company's white sè home appliance part, and asked.

"The third and fourth-tier markets, our CRT TVs are OK, but they are also showing a shrinking trend, especially in the third-tier market, consumers are beginning to like large-screen LCD TVs, but the fourth-tier rural markets in the central and western regions, subject to per capita income, CRT is still the absolute main force." Mulley explained.

"From 07 to now, it has been five years, and the dividends of household appliances going to the countryside are basically exhausted!" Zhao Yong frowned and said, "According to my estimate, there will be three or four years at most, and the CRT business will become the company's chicken ribs, and when the production line is reduced, personnel placement will become a new problem." ”

"If you are a person, you can gradually turn to the LCD. In addition,Although LCD TV is fierce,But the high screen cost is still a roadblock to enter the fourth-tier cities for the time being,As early as 2001,LCD TV announced that it has entered the outbreak season,But at that time, the technology was not mature,LCD screen is small,Narrow viewing angle、Low contrast、Poor picture definition、High price,In fact, it was not until 2007,The sixth generation of LCD production technology appeared and matured,This problem was solved。 ”

Mu Li relied on the complex data in his brain,Analyzed:"Although the LCD is cheap now,But compared to the low price of CRT,There is still a gap,We have controlled29、32Inch CRT price at900Yuan and1300Yuan,And provide delivery,For the time being, the fourth-line market can be maintained,But limited by the limitation of the imaging principle,CRT can only do34Inch,No matter how big,The size of the TV is unacceptable,And LCD does not have this limit。 So I think that in two years at most, we will have to consider shutting down the CRT production line, otherwise the output will be too low and the cost will not be worth it. ”

"Well, then you make a plan schedule in the next two days, we must take the initiative to withdraw in a planned way, and don't be passively abandoned by the market." Zhao Yong instructed.

"Yes! Mr. Zhao! ”

"Also, what happened to the air conditioning and refrigerator market?"

"It's okay, I can only say that in general, the domestic white home appliance market has been sluggish recently, our production capacity of 6.5 million air conditioners (Mianyang, Sichuan, Zhongshan and Indonesia), and the production capacity of 5 million refrigerators (Hefei Economic and Technological Development Zone), about 60% has been released.~~~"

"Knock knock!" (Mu Li is saying when there is an urgent knock at the door)

"Come in, what's wrong, panicking?"

"Chairman, Director Mu!" Zhao Yong's secretary took a document, entered quickly, and said urgently: "There is an urgent call from the běijīng office, and the Ministry of Commerce has informed them that one day later, the Ministry of Commerce will hold an 'internal' meeting on a very small range of white sè household appliances, and will release a batch of orders for white sè household appliances, and the number is super huge." ”

"Super huge?"

"Yes, the number of confirmed orders is: 80 million CRT TVs (the core technology is basically in the hands of Yanhuang Enterprises), 80 million double-door refrigerators (basic functions, without integrated circuit boards), 80 million microwave ovens (basic functions), 80 million ordinary wave wheel washing machines (basic functions), 80 million air conditioners (basic functions), and 80 million electric fans (basic functions)."

"What did you say?!"