Chapter 219 Buying the Automobile Industry
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The automobile can be said to be the crystallization of civilization and the flower of science and technology condensed after human beings enter the industrial civilization, and is regarded as one of the manifestations of the great development of social productive forces. Since its birth, the shape of the car has not been static, and it has gone through three stages of "horse model", "van car" and "modern car" in a century. At the beginning of the twentieth century, Ford cars in the Republic of Stars and Stripes were so famous, in addition to the fact that Ford himself invented the assembly line construction method, which greatly improved the efficiency of the factory, reduced the unit price of automobiles, and made ordinary people affordable, there was also an important reason, that is, the revolutionary appearance design of Ford's Model T.
Why? Because if an industrial product, no matter how much it reduces the cost and how cheap it is, but if no one wants or wants to use the product after the product is produced, then the factory that produces it will still close down. Why is the Ford Model T so willing to buy it? In fact, the fundamental reason is that Ford, in 1915, first improved the T-type convertible car (similar to the concept of a horse-like model) into a closed "van". Due to the installation of doors and windows compared with the original appearance revolution, drivers and passengers had enough sense of security and comfort for the first time, and suddenly captured the hearts of consumers at home and abroad in the Stars and Stripes at that time, so it caused the grand occasion and madness of Ford's Model T cars that swept the world from the twenties to the thirties of the last century.
In the history of the main plane, the world's first automobile was a three-wheeled car made by the Germans, the brand Mercedes, the time was January 29, 1886; The first four-wheeled car, also made in Germany, was Daimler, in August 1886.
The first car of the Republic of the Stars and Stripes was 1892, with the brand name Tyeea;
France
One is 1892, the brand Panhard Levasol;
The first car in Italy was in 1899, with the brand Sofia;
The first in Britain was in 1901, the brand Wolseley;
The first one was in 1915, and the brand name Wrigley;
The first car in Sweden was in 1927 with the brand Volvo;
The first Yanhuang car was in 1956, and the brand was liberated (note: the Hongqi car was in 1958).
From the above, it can be seen that Germany in terms of mechanical production, the strong heritage, the British seized the era of the steam engine, but the Germans were the first to touch the era of the internal combustion engine, if Germany is not because of geopolitical and geographical restrictions, it can be adjusted with the geographical location of the Stars and Stripes, then the outcome of the First World War is very likely to be rewritten.
The Yanhuang Republic was more miserable, what was it doing in 1892? At that time, the First Sino-Japanese War had not yet begun, and the Qing Dynasty had not yet woken up from the "dream of a central power". The size of the wooden sedan chair and the number of sedan chairmen are still important symbols for ordinary people to measure the status and rank of officials. Moreover, even in 1894, when the First Sino-Japanese War had just broken out, the Yanhuang and Qing dynasties were unanimously convinced that the farce of the small Japanese country that did not know whether to live or die and invaded our Qing Dynasty would definitely end in the defeat of the other party. In its report three days before the start of the war, the most influential "Declaration" in Shanghai was convinced of the victory of the Yanhuang Dynasty and the Qing Dynasty, and it analyzed the immeasurable behavior of the Japanese Kou State on the front page "reasonably": There are more than one million troops in the defense bases of Yanhuang and Huang, and the strength of the Japanese Invaders is only 100,000 temporarily recruited, and these soldiers are as short as dwarfs and as stupid as pigs and dogs, so our country will definitely be able to defeat the Waikos!
In 2013, the Republic of Yanhuang has become the world's largest automobile consumer market. In 2012, the annual domestic automobile production and sales of Yanhuang have exceeded 19 million. It's just a pity that a considerable proportion of them are German, Japanese and Stars and Stripes cars, although the local automobile companies in Yanhuang are struggling to fight, but due to the gap in technical strength and talent reserves, they can only temporarily protect themselves and accumulate strength to seek development. Some have also launched joint ventures and cooperation with foreign automobile companies, and the car brands with pure 100% domestic pedigree are basically gone, and each component has to apply some foreign technology to a greater or lesser extent.
Shenyang, Liaoning Province, Brilliance Zhonghua's newly put into operation production base for A-class vehicles. The new base covers an area of 380,000 square meters, with a total investment of 2.56 billion yuan, and has four workshops for welding, painting, assembly and stamping, with a maximum annual production capacity of 150,000 vehicles. At present, it mainly produces Zhonghua Junjie FRV and Zhonghua Junjie FSV.
The early development history of Brilliance China was very complicated, and during the early period of Brilliance Private, State, and Foreign Investment factors, there was constant internal friction. Later, it was finally on the right track, and the production of cars with peace of mind, after the entry of Yanhuang into the WTO, just in time for the blowout of the domestic automobile industry, and it can be regarded as catching up with the last train of rapid development.
In addition, its production line is really good, and BMW's technology is the same, and it has also achieved co-production with BMW in production. The "medium" shaped grille and striped black sè metal mesh on the front of the Junjie car make the Junjie look a little similar to the BMW car from the front.
In general, Junjie is worthy of its price - between 80,000 and 120,000. The body of Junjie is 4648mm long, 1800mm wide, and the wheelbase reaches 2790mm. The body stamping process adopts the equipment of the German Schuler company, the key molds are all designed and manufactured by ITCA and Fuji in Italy, and the automatic connection equipment is composed of the robot system of the German Kuka company, and the key parts are 100% automated production. The full set of spraying equipment is also imported from the German RR company, with a degree of automation of more than 70%.
The German RR company is in a leading position in the field of global automotive painting and aircraft coating, and Chrysler and other internationally renowned luxury car production lines use its spraying line. However, because the paint used is all provided by the German BASF, the appearance and anti-corrosion and anti-rust of the Junjie body can really be comparable to BMW.
Today, Qi Yumin, chairman of Brilliance Group, deliberately pushed away all official arrangements and waited intently for the arrival of zhōngyāngzhèngfǔ "distinguished guests". As mentioned earlier, due to the complexity of various capitalist forces when Brilliance was established, the zhèngfǔ factor, especially the "weighty" zhōngyāngzhèngfǔ, had a great influence on Brilliance. Two days earlier, Qi Yumin got the news that Commerce Minister Chen Deming was going to visit and inspect today, and it was very likely that he would "hold" a potential order for 100,000 cars in his hands (Brilliance's annual sales were about 17~180,000 units), so he attached great importance to this inspection.
Soon after, a minibus drove into the factory, escorted by a car in the front and rear. After seeing Chen Deming get out of the car, Qi Yumin walked forward enthusiastically, shook hands with Minister Chen and introduced himself.
"Welcome Minister Chen to come and inspect our company in person!" Qi Yumin said with a smile.
"You're welcome, Mr. Qi's name, I often hear it at home and abroad." Chen Deming seemed to be very familiar with Qi Yumin, and chatted happily.
"Where, where, you've got a prize!"
A few minutes later, in the Brilliance Zhonghua production workshop, the final assembly factory that feels bright at first glance, all kinds of industrial equipment that is pregnant with mechanical beauty, advanced assembly lines, car bodies that are lifted forward and moving, and workers are gathering to carefully install and debug their parts and equipment.
In front of or around each worker, there are one or two neat blue sè work boards, on which all kinds of tools are neatly placed, they are placed regularly, and they are put back with use, which is an important prerequisite for Brilliance Zhonghua to ensure work efficiency and quality, otherwise the state of "grasping and blindly putting the tools" is difficult to ensure that the quality of the finished automobile produced is qualified.
I saw the workers pick up their own screw guns, tighten one with a large set screw, or carefully install various gears. After each important process, the workers responsible for this work must use equipment similar to a barometer to test whether the installation tightness is qualified. After the end of each major process, the workers of the last pass should paste the newly printed magnetic stripe and record it with a scanner, so that the company's central server can automatically record the production and installation time of parts and various parts of the vehicle, so that it can be called at any time during maintenance in the future. Under the introduction of Qi Yumin, Chen Deming spent nearly a morning patiently listening to all the process introductions, including the entire assembly line.
After the visit, we simply finished our lunch in the canteen of the automobile factory. Chen Deming and Qi Yumin, after retiring other non-core staff, came to the conference room of Brilliance Auto's Shenyang factory together.
"Mr. Qi, that's the case, this time I came here because our Ministry of Commerce, when we were in contact with foreign countries to discuss cooperation matters, some third world countries proposed that they hope to introduce a complete set of automobile production technologies such as automobile production lines and supporting factories from China."
"Introducing a car production line?" When Qi Yumin heard that it was not the "100,000" car sales contract in the news, he couldn't help but have some doubts and regrets.
"Of course, it is not a simple contract for the introduction of technology for automobile production lines, and foreign counterparts also propose that within three years, they have a vehicle procurement plan of no less than 100,000 units per year as an incidental contract for the introduction of vehicle technology."
"This~~" Qi Yumin couldn't help but hesitate a little when he heard Chen Deming's later words. You must know that for three consecutive years, the annual purchase of 100,000 vehicles may not be a big deal in the annual sales of millions or tens of millions of cars by world auto giants such as Toyota and Volkswagen, but for Brilliance Zhonghua Automobile, which has an annual sales volume of only 180,000 vehicles, it is a safe medicine. 100,000 vehicles per year, nearly 10 billion sales, enough to provide huge profits (no storage costs, marketing rebates), so that the company can achieve further technological upgrades. But will the export of its own pure production line create a future competitor and smash the brand of its own car?
"What's wrong? Are there any difficulties that are difficult to solve? Chen Deming saw that Qi Yumin had not answered and asked.
"Minister Chen, don't you know what kind of model foreign countries plan to produce, and directly copy our Brilliance model?" Qi Yumin asked.
"Is that so?" When Chen Deming heard this, he turned his head to the left and looked at a young cadre sitting in the back row.
"Minister Chen, the message sent by the other party is that it is hoped to use Junjie as a prototype for secondary development, retain and optimize the design style of the front body of the car, and modify the somewhat modern tail light style of the rear body of the car. It seems that they plan to upgrade Junjie and use it as a commercial car in their own country. At this time, Wang Fan, who was Chen Deming's "entourage", replied with a very straightforward look.
"Is that so?" Qi Yumin pondered for a moment and asked, "I don't know what their offer is"
"The entire automobile production line, including a full set of technical production lines such as subsidiary factory technology, offers 80~9 billion yuan."
"80~9 billion yuan?"
"I hope that Mr. Qi will consider it carefully, because in addition to Brilliance, Chery, Geely, Great Wall, etc. are also within our consideration, and the amount of this cooperation remains unchanged, but which one to choose in the end also depends on the meticulousness of each company's preparation, such as: each equipment list and manual, technical drawings and materials, special training videos, etc. I hope that Brilliance China can seize this opportunity to achieve major leaps and progress, and I hope that Mr. Qi will think about it. Chen Deming added.
"I understand, thank you Minister Chen for your concern for Brilliance China!"
In the evening, in the return car, Chen Deming and Wang Fan sat in the back row.
"How does it feel?" Chen Deming asked.
"It's okay, in the assembly plant of Brilliance Zhonghua, it feels very advanced and standardized. But the most important thing is the workbook and training videos, which must be done to the extreme, and do not let go of any tiny details of the work. ”
"You can rest assured that you will definitely be satisfied with your foreign customers. Next, which one do you want to see? ”
"There are really a lot of left, and there are also Great Wall Motor's pickup trucks, Jeep series (I want to běijīng jeeps, but it seems to have been discontinued), Hafei or Wuling's van series, Geely Automobile's Panda micro car series, Chery's Riich G5 series, as well as Foton, JAC's light trucks, Shaanxi Automobile, Jiefang's heavy truck series, etc."
"Haha, you're really going to bleed and make a big purchase this time~~"
"No way, I have to agree to the request of the foreign boss, right?"
"Of course, of course, I hope you buy as much as possible, so the next stop, let's go to Hafei first, which is the closest to Liaoning."
"No problem!"