ps: The new book "I want to be a ball captain" has been released, and I hope the brothers will continue to support it.

China has become a typical consumer-oriented society. When the country is rich, the people are rich. On a large holiday, the boom in tourism allows Chinese to drive the economy of the whole world. The big shops in London, Paris, New York and other Western metropolises are crowded with domestic tourists during Chinese holidays.

So much so that the social 'traditions' of the Western world have been influenced by this at an accelerated pace.

Spring Festival and Wanshou Festival, the two most influential festivals in China today, one is a traditional folk custom in China for thousands of years, and the other is the birthday of the founding emperor of the present dynasty that Chinese around the world will always revere as sacred, and in the eyes of the Western world, Wanshou Festival is China's Christmas.

These two festivals are the traditional consumption time, and the other is the longest holiday in the middle of the year - seven days, every time, Britain, France, Germany, Italy, the United States, Ottoman and other major tourist countries in the world, will be ready to welcome the tide of Chinese tourists. The consumption of tourists during this short period of time can directly boost the economy of the whole country.

This is just as true as the fact that a certain commodity has the largest market share in China, it is the first market share in the world, but it seems not so true.

Chen Yingying bought a blue windbreaker and walked forward jumping and jumping.

At an intersection, people stopped. "Dad, Mom, come and see what's going on." Chen Yingying's face was curious and incredible, "In broad daylight, why doesn't the façade open the door?" ”

Chen Yingying looked at her watch, yes, 1:17.

"You're from China, aren't you?"

Crossroads. Before Chen Tiande could say anything to his daughter, a small Chinese man with a smile on his face came out of a nearby store. said to Chen Tiande and others: "You are coming to Italy for the first time, and you don't know the rules here. Now. People here have a lunch break at noon, and many shops don't open until half past two in the afternoon. Of course, Gucci is not in this sequence, otherwise Chen Yingying would have seen the Gucci store with the closed door directly.

Chen Tiande looked stunned, he goes to Europe every year on business trips, "I haven't heard of this rule." ”

The Chinese man continued to laugh and scoff, "It's only been two months." There is a strike in the UK, and there are a lot of unemployed people here in Italy. In order to prevent the people from making trouble, the Italian government has introduced a lot of welfare policies. It directly and indirectly affects all walks of life. "This is very understandable, the government has given benefits to the people, such as guaranteeing an eight-hour working day for workers, and so on, and your business community is going to follow up. Or pay their employees more, such as Gucci and other well-known brands in the fashion industry. "Now that the British government has suppressed the striking trade unions in Britain, the Italian government is a little bit of a 'different idea' and is making a lot of trouble."

"I see." Chen Tiande and Li Changyue both laughed, and Chen Yingying also understood what it meant. Wrinkled his little nose, he expressed his disdain for the level of the Italian government. "Brother, are you ...... Doing business here? Dare to ask your surname? ”

"If your surname is Zhang, you can call me Lao Zhang. That's where I set up my shop. You see, I opened this shop. As he spoke, he pointed to the store he had just walked out of. Chen Tiande turned his head and found that it was actually a shoe store. Look at the signboard - Wenzhou, it's still a fellow countryman. smiled and said to Chen Yingying: "Yingying, don't you want to buy shoes?" Let's go to Uncle Zhang's shop and pick a pair. ”

"No need, no need." The old Zhang hurriedly waved his hand and said, "The shoes I sell here are all Indian-processed, mid-to-low-end, and they don't look down on these little girls." Besides, if you buy shoes in Italy, you have to buy a few pairs of high-quality shoes made in Italy, and the style of shoes here is still very exquisite and the quality is good. ”

Chen Yingying had already walked outside Lao Zhang's store at this time, took a look at it, and was really not interested in walking in again. She looked at the two shops around again, and they were both open. In this way, there are still a few owners who would rather close the door at noon than pay a few extra dollars in overtime pay.

Chen Tiande and his entourage followed Lao Zhang into his shop, which was a small storefront, and the shelves were full of leather shoes of all colors, and there were stools for changing shoes and large dressing mirrors next to it. Lao Zhang found a few folding chairs, beckoned them to sit down, and then conjured up a few bottles of mineral water out of nowhere and handed them to them. Chinese people are particularly cordial when they come to foreign countries, not to mention that they are all from Zhejiang.

Chen Tiande and Li Changyue sat down, and Chen Yingying went to the shelves to look at the shoes. Lao Zhang sat opposite Chen Tiande and his wife, and everyone chatted casually.

It turned out that this old Zhang's name was Zhang Zijian, from Wenzhou, and he had been selling shoes in Italy for five years. His small shop's main business is not to sell shoes openly, but to wholesale shoes from the two shoe factories he represents to shoe manufacturers all over Europe, and the retail sales are only a small amount of money. He has an annual turnover of three to four million euros. The work is not too busy.

"Are you alone in this store?" Chen Tiande asked curiously, three or four million euros, Zhang Zijian in front of him is indispensable to make money. And he didn't see any other clerks here.

"There were also two Italians, and they went home at noon." Zhang Zijian said indifferently. It turns out that he is also one of the bosses who are reluctant to pay overtime.

"Why should I add money to them? I'll stay here at noon myself, that's enough. There's no need for them. ”

"Can you get busy, then?" Li Changyue's eyes widened, the business of three or four million euros would be 40 million yuan when converted into Huayuan, if Zhang Zijian still had some concealment, maybe the business would be more than 40 million. With such a big business, Zhang Zijian was able to do it alone, which is really incredible.

"It's not as complicated as you think. My job is very simple, I should be busy, and I was done at the beginning. Now I don't have to run new customers, it's easy. If there is something to do, it's not too late to wait for them to go to work in the afternoon.

I can earn hundreds of thousands of euros a year, and I am already satisfied. ”

Chen Yingying, who was looking at the leather shoes on the shelf, heard this, and couldn't help but interject: "Uncle Zhang, I think this is still a problem with your business philosophy." I see that your shoes here are all bargains, the most expensive is less than 100 euros, and the cheap ones are even 10 euros. If you look at those brand stores, they sell brands, and the price of a pair of shoes starts at 100 euros, at least 10 pairs of shoes. If you represent some high-end brand shoes, you will definitely earn more than you do now. ”

"Haha, this girl talks interestingly, like an adult." Zhang Zijian said with a smile, "However, little sister, there is one thing you didn't say right, although the shoes in my store are cheap, they make a lot of money." ”

"This cross street is the busiest place here in Mellegnano, and the price of shoes is more expensive than mine. But it's not necessarily that it makes a lot of money. Their turnover is not higher than my retail sales, and in terms of total sales, I am afraid that they will not even reach a tenth of my sales. ”

"Can't even reach 1/10?" Chen Yingying was stunned, in her mind, shouldn't it be the more upscale the more profitable?

Zhang Zijian didn't answer directly, but Chen Tiande understood what it meant. His company's products are not of the top quality in the same industry, but they are absolutely the best in the middle of the same kind of products, so the machinery company that started in Tonglu has a reputation in the whole world.

"The company I work for is following the same path as you. In the mid-range, he is king. The world is so big, how can you use all the highest-end and top-notch goods.

For a luxury brand like Gucci, a young person like my daughter, everyone pays a few hundred euros for a pair of shoes, mainly for curiosity or to pursue a sense of fashion, but it is not practical.

However, a pair of shoes of more than a dozen euros or dozens of euros are of good quality and low price, and they are more popular with people. Although the price of each pair of shoes is not high, and the profits are not as large as those of high-end brands, the sales volume is ten or dozens of times that of these luxury brands. ”

"Brother knows how to do it." Zhang Zijian gave a thumbs up and said, "In this part of Italy, there are really a lot of brand-name goods. But to say that the people buy the most every day, it is still the middle and low-end goods. A pair of shoes of more than ten euros or dozens of euros is comfortable to wear, and it is not distressing to step on water or mud at ordinary times, and it is necessary to buy a pair when it is worn out. So, the sales are much more than those international famous brands.

Besides, Italy's economy has not been good in recent years. That is, their brand is big and highly recognized all over the world, just like Spain's handmade high-end leather shoes, which are not inferior to Italian products, but Spaniards can't compare with Italy in terms of branding. In our hometown, many children know about Italian fashion and romance, while Spain only knows about bullfighting and football.

In Italy, people's incomes are decreasing year by year, and consumption is also declining year by year. Most of their international famous brands are exported, and their own people do not consume much. Most of the people who really buy those international famous brands in Italy are foreign tourists, especially those from China. ”

"Haha, it's like my family Yingying." Chen Tiande pointed at Chen Yingying and smiled.

Zhang Zijian smiled: "It's not just you who will buy it, sometimes when we go back to China, we will also buy some local famous brands to give away." The little ones love this. ”

"That's weird, you say. In Italy, the economic situation is not good, and the social welfare is still so high. Every government that dares to touch social welfare is waiting to step down. What about the Italians, can they not know the situation in their own country? I think these Italians are a weakened version of the Eight Banners. There are social welfare to eat, and they don't do their jobs all day long, even when they go to work, they steal oil and play tricks, they don't work seriously, and they don't have time to concept. ”

"Here, workers work by the hour, and the wages are higher than those in our country. Don't look at the fact that there are so many high-end fashion brands in Italy, just how developed and prosperous their clothing and footwear industries are, it is their salary structure that determines that they can only develop on high-end brands to make money. Engaged in low-end and mid-range, have they fought for us? With a billion people living in India, this is our largest processing plant. Italy, the whole of Europe can be said to be in, labor is too expensive, welfare is too high, they can't get the middle and low-end, and the more they produce, the more money they lose. ”

"O this country, I see where they can go in the end. As long as social welfare does not fall, Italy will not do well. (To be continued.) )