Chapter 922: Italy in 1985 (Part I)

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The Italian economy in the 80s was terrible. Since withdrawing from Africa, Italian industry has lacked cheap sources of raw materials, has no broad market space, and high military spending has become a heavy burden on the Italian government, and the Italian economy, which was still on an equal footing with Britain, France and Germany in the early 70s, has suddenly fallen into an irrepressible degeneration.

For many years, the economic growth rate has been extremely low or even negative, and it has gradually been left behind by France, Britain, and Germany. Isn't last year's coal workers' strike in Britain the pain of the UK's structural transformation?

Britain, France and Germany experienced a great recession, but people got back on their feet and moved forward. What about Italy? He was still firmly stuck in the quagmire and could not get out. Therefore, the economic gap between Italy and Britain, France and Germany is getting wider and wider, and it is even gradually overtaken by the United States and Spain. In the 1982-1984 WTO surveys, Italy was already one of the slowest economic growth in the world's more than 160 nuclear regions. The most pessimistic arguments about Italy's prospects even put it alongside Argentina. Argentina, a country famous for its football, was the seventh largest industrial country in the world at its strongest, but now it has become a developing country.

Of course, it would be untrue to say that there is no Chinese influence in this.

The wave of independence in Africa in the sixties and seventies itself was driven by China, although China never stood on the table, and all the black pots were behind Moscow. But the impact on Europeans was unforgettable.

What about the original Italy? It is a trade surplus country with strong external dependence. The changes in Africa cost Italy a lot, and then the Franco-German euro was born. And the currency has been extremely strong in recent years, so that the exchange rate advantage that Italy had before the advent of the euro era has disappeared. Then there is the rapid rise in international energy prices (I am a big **** from which it is indispensable). After Italy lost its colonies in North Africa, more than 75% of its energy needs to be imported.

In the end, all the effects were condensed into a huge consequence - Italy's own industrial structure was not able to be successfully transformed, and it still gradually turned into a trade deficit in the form of clothing exports, tourism, automobiles, etc. In addition, compared with Britain, France and Germany, Italy has very few world-class multinational companies, and there are many small and medium-sized enterprises with average technology content. What's more, under the threat of Red Russia, European countries still embarked on the path of high welfare policies in the original time and space. In the sixties and seventies, the last wave of the world's GM ensured its own domestic stability, but the long-term high welfare policy was undoubtedly a huge pressure on the country's finances.

Italy is overwhelmed by these problems.

The only fortunate thing is that Italy still has a group of wise and good partners, who know that in the current international situation, Italy cannot collapse. Otherwise, once Italy, located in the middle of the Mediterranean, turns red on its pattern, it will be a devastating blow to the entire Western civilization and to the current EU bloc.

However, no matter how sluggish Italy's economy is, for many boys and girls around the world. It is also the romantic and fashionable capital [country] that they aspire to.

Venice, Florence, Rome, Milan ......

For example, Chen Yingying finally ended her three years of hard life in high school and was admitted to an ideal university, and she finally had a chance. I was able to walk with my parents in a small Italian town with a European atmosphere. It was the midsummer of 1985, and Chen Tiande's family of three took the opportunity to celebrate their daughter Chen Yingying and came to Europe for a free trip. The little town they went to was called Mellegnano. It is located southeast of Milan.

"Dad, Mom. Look, there's a Gucci boutique ....... However, this shop is so small! ”

Chen Yingying walked in front of Chen Tiande and Li Changyue, lying on the window of the shop on the street from time to time, looking inside, and at the same time shouting and reporting her findings to her parents. This 18-year-old beautiful girl, like all beauty-loving girls of this age, is familiar with various fashion brands, and it sounds like a treasure, which makes Chen Tiande and Li Changyue feel that they are really outdated.

For Chen Tiande, who runs the business, he doesn't know what Gucci is;

For Li Changyue, who has been a civil servant in the government for 20 years, she doesn't know what Gucci is;

But their daughter knew, and knew more than that.

"What is Gucci?" Chen Tiande asked.

“GUCCI! Founded in 1921 in Florence, Italy, it is one of Italy's preeminent luxury boutique brands. Renowned for its exceptional quality and exquisite Italian craftsmanship, its collection includes fashion, leather goods, shoes, watches, ties, scarves, perfumes, homewares and more. ”

"Gucci is now the largest fashion group in Italy. In Europe, with the brand image of "a symbol of status and wealth", it has become the consumer darling of the wealthy upper class, and has always been favored by business people. ”

Li Tiande didn't care, his daughter said yes, anyway, he didn't think that there was anything wrong with the Fuchun Jiangxi suit on his body. This is their most famous clothing brand in Tonglu.

Li Changyue is even more so. Gucci? I've never heard of it. She works as a civil servant in the government and wears a uniform to work every day. The clothes he usually sells are the same as Li Tiande's, half a cabinet of Fuchunjiang women's clothes. She really couldn't tell that Gucci's clothes were better than Fuchunjiang, the third-largest clothing company in Zhejiang Province in terms of sales last year. All the uniforms of their Tonglu county government are sponsored by Fu Chunjiang.

"I said Yingying, what is your little brain thinking about all day long? I don't think you're that serious about your homework? ”

"Why am I not serious?" Chen Yingying pouted and said, "Am I not serious enough to be admitted to Zhejiang University?" In the whole Tonglu, I ranked in the top 20 in the college entrance examination. Gucci's women's clothing is just beautiful. ”

"It's all used to by my parents." Li Changyue is also quite helpless about her daughter, and there are seven children in the next generation of the Li family, six male babies. There is only one granddaughter of Chen Yingying, and the grandson can pass on the ancestry. can be passed on from generation to generation, and it is not uncommon to have more people. The old couple of the Li family even treated their granddaughter as a pain in their eyes. Li Changyue couldn't say anything serious, and she had complained to Chen Tiande more than once.

Li Changyue turned a deaf ear to her mother's words, and when she was at home, Li Changyue treated her more squeamishly than her brother. "Mom, Dad, I want to buy a Gucci women's outfit?"

Chen Tiande deliberately said with a straight face: "Don't you have a lot of clothes?" Why do you want to buy it? ”

"It's rare for me to come to Italy, and when I get to the fashion capital, I can't buy a dress and go back?" Chen Yingying is right.

Li Changyue said angrily: "Your father comes to Europe every year on a business trip, and he hasn't bought me clothes and shoes once, and he hasn't bought them himself, what do you have to be confident?" ”

"My dad?" Chen Yingying pursed her lips. "Mom, didn't I say you, don't you know what kind of person my dad is? As far as my dad's tasteless dress is concerned, he has to have a lot of soil. He had no clothes or shoes in his eyes. Chen Yingying's disgusted tone made Chen Tiande cry and laugh. But what his daughter said is really not wrong, Chen Tiande doesn't pay attention to dress, although he himself has always been in a suit and leather shoes, but this is the need of work.

If he's not working, he's one of those people in Beijing who carries a fan after dinner and a boat pants and undershirt. The master who dragged the slippers. He has never bought more than 1,000 yuan of clothes by himself, just like the casual clothes, gowns, pants and shoes he wears now, which is less than 800 yuan a piece. Chen Tiande's good clothes when he went to work were all matched by the company.

Chen Yingying said. "I'm going to buy a suit, a Gucci dress. Dad, be content. Those students in our class who are far less rich than our family pay attention to famous brands and bags. It's more than 10 times stronger than your daughter. I was the least dressed in my class.

There was a girl in our class, and her dad was the owner of a small company. On her eighteenth birthday, her dad bought her a car. You ask my mom, do I have anything that costs more than 500 yuan? ”

Chen Tiande was speechless, the value of Huayuan has not fluctuated much over the years, but the material in this era is much more than when Chen Tiande was a child, in this case, the price of clothes has risen sharply, in fact, the purchasing power of Huayuan is declining rapidly, and you can also say that material wealth is accumulating rapidly.

Li Yingying said that she never asked her family for anything more than 500 yuan, and Chen Tiande never asked her family for anything more than 100 yuan when she was a child. And when he was only 18 years old, he bought a car, and the brand name bag was ......

He turned his head to Li Changyue, "Wife, what did you say happened to the children now?" ”

Li Changyue smiled slightly, her daughter is already good, "Don't say that Yingying is wrong." She can grow like this under the pampering of her grandparents, uncles and aunts, and I am already Amitabha. ”

"Uh......" Chen Tiande was embarrassed.

"Forget it, if you like it, you can pick one yourself." Chen Tiande was defeated. He waved his hand to his daughter, Chen Yingying stepped forward and took out her wallet from Li Changyue's bag, and ran happily to the main entrance of the store. The Chinese dollar is the world's common currency, since the European research on the atomic bomb in 47 years after the success of the currency, the value of the capital has remained unchanged for 38 years, it is simply a golden body.

"It's amazing that this generation of children has grown up. At a young age, they know so much about pleasure and wear, and don't expect them to be as thrifty as our generation. "Chen Tiande is 40 years old, China was very strong when he was young, but to say how rich the social wealth and the people are, it is not much stronger than Britain, France and Germany before the war.

Chen Tiande and Li Changyue's generation still grew up under the influence of traditional Chinese virtues. But Li Yingying's generation is different. Li Yingying was born in 1967, and the accumulation of social wealth in the 30 years after the war cannot be underestimated, and the whole of China is much richer than the old United States of the Soviet Union.

However, unlike the defeated generation of the old United States in the original time and space, China has many times stronger social traditional morality than the United States, but no matter how strong the morality is, it cannot resist the erosion of money and wealth.

In the 80s, China no longer had the enemy, and the Western civilization, which had lost black Africa and only had only part of the interests of North Africa, did not have the strength and confidence to challenge China, and the Latin American world was a pile of waste, and like Canada, it had become a source of raw materials for China. For example, iron ore and timber, soybeans.

China's steel production is more than 1 billion tons, 95% of the iron ore comes from outside the mainland, Australian iron ore and Siberian mineral deposits, China has not made any efforts to develop, almost all of it comes from Latin America and India.

In such an era of unprecedented economic prosperity and invincible outsiders, in addition to consumption, eating, drinking and merrymaking, can you expect the younger generation to be frugal and work hard? (To be continued.) )