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The target plane is the northwest region of the Yanhuang Continent, the junction of Shaanxi Province and Ningxia Hui Autonomous Region in the later generations, and the county seat of Dingbian. (+ Find the book quickly) Here is one of several locations where the Red Party opened a "mutual market" earlier. At this time, Dingbian County is a noisy and busy scene of traffic.

Zhou Shun, nicknamed Xiao Liuzi, is a newcomer recruited by "Tiancheng West" due to the prosperity of business and lack of manpower. He is well-behaved and sensible, has "eyesight", is diligent in his hands and feet, and knows how to serve people, so he will be very comfortable to serve his direct boss Zheng Wuye, and he will be promoted to his entourage in just two months.

"Fifth Master, are we almost there?" Sitting in the front row of the carriage, Zhou Shun, who was driving the livestock, asked Zheng Wuye in the carport.

"Huh?" Hearing the attendant's question, Zheng Wuye, who flicked the curtain with his hand and saw the outline of a city wall in front of him, nodded and replied: "Come on, little Liuzi, work harder, and strive to rush to Dingbian before dinner, and the fifth master will invite you to open meat and eat delicious." ”

"Okay, Fifth Master, just take a look!!" Hearing the command of his boss, Zhou Shun waved his whip and skillfully urged the livestock to speed up and rush forward.

"Yes!" Seeing that Xiao Liuzi was as obedient as ever, Zheng Wuye nodded with satisfaction, and was about to put down the door curtain, when he suddenly thought of a detail, and then opened his mouth and instructed: "By the way, Xiao Liuzi, when you arrive in Dingbian County in a while, don't call me Fifth Master, just call me the second shopkeeper, that's the territory of the Red Party, they don't like that!" ”

"Got it, fifth master, don't worry, after entering the city, I will change my name to your second shopkeeper!"

"Good!"

An hour later, at about 4 o'clock in the afternoon, Zheng Wuye and his party arrived at the county seat of Dingyuan.

"Tell Zhou Fu and let him bring someone to send the goods we shipped this time to the warehouse rented by the owner, and send someone to take care of it!" After arriving in Dingbian County, Zheng Wuye, who was helped out of the car, glanced at the somewhat familiar environment around him and commanded.

"Yes, second shopkeeper, do I still need to follow?" Zhou Shun asked.

"No need, Zhou Fu and they are not the first time to transport goods, they are very familiar here, you are by my side, I will take you to open your eyes!" Zheng Wuye, who likes Xiaoliuzi from the bottom of his heart, patted Zhou Shun's shoulder and said with a smile.

"Thank you for the help!"

Ten minutes later, Zhou Shun, who followed behind Zheng Wuye, looked at the newly painted small second-floor layout shops on both sides of the street with dizzying eyes, each house was hung with brand-new plaques and banners, and the most surprising thing for Zhou Shun was that many shops were placed in front of various boxes made by Yan Sè (advertising boxes in later generations), because now the time was approaching evening, and the electric lights in the boxes were energized, and the patterns and words were set off very beautifully.

"Well, haven't seen anything like this?" Zheng Wuye asked with a smile.

"Well, the second shopkeeper, this is the territory of the Red Party, to be honest, it is much stronger than ours!" Seeing that there was no one around, Zhou Shun whispered.

"yes, it's not a little bit stronger." Zheng Wuye, who felt the same way, nodded slowly, and then continued: "Now that our Ningxia is also occupied by the Red Party, it is estimated that it will not be long before we can live such a good life." (+ Find this book quickly)"

"Really?" Zhou Shun couldn't believe his ears and asked in surprise.

"Really, I didn't lie to you! I heard that the Red Party is divided into fields and houses here, and I don't know too well, but I have been to the 'mutual market' in the two counties of Zhidan and Wuqi, and they are all like this and rumors, it shouldn't be fake, do a good job, and when you come back, you will also divide the land, have a house, and then marry a daughter-in-law, you can really live a good life like a fairy! Zheng Wuye joked with a smile.

"There is no such good thing in the world!" Zhou Shun smiled shyly, and then imperceptibly patted the sycophants and said: "Even if Xiao Liuzi can really have that day, he will not forget the care and support of the second shopkeeper~~"

"Haha, good boy, you mouth! Hehe, well said, go! I'll take you to open the meat! Zheng Wuye, who was in a good mood after hearing this, waved his hand arrogantly and led Zhou Shun to the place where he had to go every time he came to Dingbian - "Ken Mai Chicken" fast food restaurant!

The "Kenmai Chicken" fast food restaurant is located at the intersection of a three-way intersection, and the geographical location is very superior. From a distance, the red and white sè exterior wall building is very eye-catching, through the transparent glass door, you can see the warm yellow sèshè lamp inside the house, the wooden seats with novel style and simple style, and the wood grain and black-edged floor tiles neatly laid on the ground, giving people a luxurious and noble first impression, so that Zhou Shun, who first arrived at "Ken Mai Chicken", is very restrained.

"Second shopkeeper, how much does it cost to eat here, it's too expensive, let's find a random place to order a bowl of noodle soup, just make do with a meal!" Playing a drum in his heart, Zhou Shun, who was a little timid, stood behind Zheng Wuye and said in a low voice.

"Haha, don't worry, I come here every time, the price is very fair, and ordinary people can afford to eat!" Zheng Wuye said while lining up and walking forward, ten seconds later, when it was his turn to order, he said very skillfully: "Give me 4 meat buns, two preserved eggs and lean porridge, 2 braised eggs, 2 side dishes, a Yangzhou fried rice and a chicken roll, well~~ 2 cups of hot black tea." ”

"Okay, wait a minute!" The staff of the fast-food restaurant dressed in red and white striped shirts skillfully pressed the mechanical ordering machine, and soon a small receipt was typed out from the ticket gate.

"That's 11 coppers in total!" The salesman said.

"Okay, give!" Zheng Wuye skillfully picked up the receipt, paid the money, took Zhou Shun to the pick-up gate, handed the receipt to the staff inside, and after a while, two fast food were handed out from the window.

"Let's go! Let's find a table to eat! ”

"En~~" There was a living Zhou Shun in his eyes, and he grabbed the plate and ran to the empty seat not far away.

Under the soft light, through the clean and clean glass beside him, you can clearly see that because it is dark outside the fast food restaurant, many street advertising boxes that have been turned on by every household have formed a comfortable and comfortable street scene, and with the background of the orange sè street lamps on both sides of the street, Zhou Shun can't help but think of the famous paragraph in the original book, the rich scene of the water town in the south of the Yangtze River and the Qinhuai River.

At the same time, not far from the "Ken Mai Chicken" fast food restaurant, diagonally opposite, there is a slightly quiet shop, the appearance of the shop is the calm style of Chinese wood grain building, on the building stone above the gate, there are stonemasons with superb skills, carved out of several hollow characters - "typhoon shelter teahouse".

Speaking of teahouses, for the ordinary people of Yanhuang, they are no strangers at all, and the so-called tobacco, alcohol and tea are not separated. From ancient times to the present, the tea culture of Yanhuang has a long history, and there are many famous teas in the mainland, such as black tea, flower tea, green tea, like Maojian, Pu'er, and Lu'an melon chips. In later generations, there is also writer Lao She's classic masterpiece "Teahouse", which has created an immortal bridge.

A few decades ago, the teahouse of the Qing Dynasty still paid attention to a big character, with a high roof, a bright room, and boxy tables and chairs, which made people sit there and look around, and there was no way to miss it. Tea drinkers can chat with the table mates on the left about the famous Peking Opera, or with the acquaintances on the right to talk about the gossip in the market, and then if you are interested, you can open the lock of the door, and a colleague at the far table, Dakan A section of the eight alleys of the flower willow head kui secrets, will definitely gain the admiration of the people around them, that is one word - beauty!

Later, the Qing Dynasty burped and was thrown into the historical waste recycling bin like garbage. The Republic of China, full of new vitality, came to the forefront, and the teahouse also changed. From large to small, from miscellaneous to specialized. There is a teahouse that specializes in insiders talking about business, which is quiet and noisy, and it is all whispered in the ears of insiders; There are miscellaneous teahouses that have been transformed into restaurants by the way; Finally, there is a simple countryside, a big stone, a wild teahouse composed of two stone benches, and a few white-bearded old farmers with pipes in their mouths, happily pulling idle days.

"Typhoon Shelter Teahouse", but different from the above, after entering, the first thing you see is an ancient sè ancient incense wood carved screen, from both sides of the random selection of one side after stepping in, you will see behind the screen or pulling the erhu, or playing the guqin artists, playing the music on the spot. The teahouse is divided into two floors, the whole adopts the decoration style of dark brown sè, the first floor is mostly two sets of sofas or two sets of tables and chairs around the city one after another private small circle, the second floor is mainly private rooms, which is convenient for merchants from all walks of life who participate in the 'mutual market' to negotiate the price and talk about the goods before negotiating.

At this time, in a private room on the second floor.

"Manager Li, look up for a long time!" A middle-aged man in a traditional robe spoke.

"White shopkeeper, you're welcome, sit!" Manager Li, who was dressed in a tunic style, stretched out his hand and replied.

After the guests and hosts of both sides sat down, the white shopkeeper spoke first: "I don't know what Manager Li asked me to come out, what is the so-called matter?" ”

"Hehe, the white shopkeeper is really fast, okay, then I won't go around in circles. That's right," Manager Li organized the language a little and explained: "The Red Party zhèngfǔ these rìzi have made average land rights and redeem shops in Ningxia, presumably the white shopkeeper must be no stranger, and more than 1,000 acres of land in Yinchuan in my hands have been redeemed and bought out." ”

"This~~~ Manager Li, what do you mean, if you oppose the division of land and land, I forgive you for not having the courage to participate, and say goodbye!"

"Hey! Misunderstanding!! Manager Li saw that the white shopkeeper's face changed, and quickly explained: "I mean, now everyone has a lot of silver dollars in their hands, but there has always been a bank ticket number, and it is not a matter of sitting on the empty mountain. ”

"Franchise? What is it? Is it a monopoly on tobacco, alcohol, tea, or something? When the white shopkeeper heard this new word, he asked suspiciously.

"I have inquired about this, Brother Bai, please look at the 'Ken Mai Chicken' fast food restaurant opposite, which is a kind of franchise, where you pay a certain rent a year, you can use the 'Ken Mai Chicken' brand, use the same style of materials to decorate the store, and the hired guys will also get the guidance of the head office. To put it simply, the design, decoration, equipment, and ingredients of the new store are all coordinated by the head office, and the owner only needs to be responsible for hiring guys and maintaining and managing the store. ”

"Well, isn't this restriction too much, and we don't have any rights at all?" The white shopkeeper shook his head and commented.

"Brother Bai, I just thought so after I learned about it, but you see~~" Manager Li was not discouraged when he heard the other party's negative answer, and pointed to the 'Kenmai Chicken' fast food restaurant diagonally opposite, and said: "You look at the decoration materials used in the opposite store, the style of lamps and floor tiles, and the various equipment in their kitchens, I have searched all over Yinchuan and Shaanxi, and I have not found a single one that can provide the same goods, which is considered a unique supply. The business is very good, it can be described as rì into the gold! ”

"What does Manager Li mean is that he wants to get involved?"

"It's not a share, but want to introduce their stores in Ningxia as a whole, I have inquired, they will only issue a limited number of franchise licenses in each county, about 2 or 3 (there are more than 3,100 counties in Yanhuang, if there are 3 in each county, it can reach more than 9,000), if we can start in advance and lay out a few counties, we can leave a foundation for our children and grandchildren after rì, and the money must be able to make money, otherwise it will be put there and eat empty, and then catch up with the descendants of unfilial piety, I'm afraid that one day they will lose their family business! ”

"This~~" The white shopkeeper glanced at the "Ken Mai Chicken" again, and the endless flow of people, he couldn't help but be a little moved and hesitated, and replied: "Let me think about it again." ”

"Good!"

Yan'an, Shaanxi, Wang Fan's residence.

"Wang Fan, why do you plan to turn 'Jiayi' into a holding chain and 'Kenmai Chicken' into a private-based franchise?" Yadi asked in Wang Fan's mind.

"Huh? Didn't think too much about it, just an attempt. After hearing this, Wang Fan explained: "One is that the development trajectory of these two companies in later generations is roughly like this, IKEA takes the road of holding and self-management, and McDonald's and KFC take the road of selling franchises. The other is because if the fast food restaurant is state-run, it is difficult to monitor, and it may produce the disadvantages of a big pot of rice, we Yanhuang people are very "smart", if it is public, I am afraid that there are not a few people who 'take the unit as their home', take two cups today, and take away two plates tomorrow, which is difficult to control. ”

"But if it becomes their own business, the common people will treat them like children, take strict care of them, and manage them. In later generations, many older residential quarters or unit buildings, their own houses are decorated like palaces, and the corridors are like pigstys out of the house, which is a concentrated embodiment of this kind of thinking. So I want to outsource the fast food restaurant to try it, after all, there is nothing if it fails, it is just a place for ordinary people to eat in the restaurant, and it will not affect other rì daily life. If feasible, in the future, Yanhuang's idea of economic development will be in accordance with my original assumptions, which will implement the state-controlled public ownership system in important areas that have a bearing on the national economy and the people's livelihood, and encourage privatization, collectivization, and demutualization of the tertiary industry, such as the catering industry and transportation industry in the service industry, and the light industry in the secondary industry, so as to make market capital flow more efficiently, more vigorous, and create greater value. ”

"So you're testing the waters this time?"

"Well, try and make mistakes first, see if it is feasible, and then plan the economic development ideas after the founding of the People's Republic of China, we still have plenty of time, take your time, anyway, the general direction will not change, grasp the big and let go of the small, and resolutely put an end to the development of the development idea of first development and pollution and then treatment~~"

"But you will only cheapen the merchant groups who enjoy the redemption policy, after all, the peasants who are generally allocated land do not have so much money."

"I don't have a good way for the time being, they just got the land, and they hope to live a happy life with their wives and children, even if they are encouraged to raise funds to invest in the store, most people are afraid that they will lose money."

"The so-called way of thinking determines the way out, right?"

"Well, anyway, in the future, every ordinary person will live a quality life without worrying about food, clothing, housing and transportation, and businessmen are more willing to engage in business, which is an objective fact, and let them engage in their best fields is also considered to be in their own place and make the best use of things."

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