After Qin Baichuan's explanation, Xu Xiu suddenly showed a look of sudden realization, and only listened to Qin Baichuan continue: "Market positioning not only includes these, but also includes site selection and brand positioning for oneself. ”

A new term popped out of Qin Baichuan's mouth, knowing that he would continue to speak, but this time no one asked.

"You have chosen a good geographical location, the junction between the main city of Gangneung and the two sides of Gangneung can radiate two places at the same time, and this is a ferry, as long as two people are drawn from the hired guys to act as boatmen, I think it can also attract some people." Qin Baichuan took a sip of tea: "As for the brand positioning, after undertaking customer analysis, Master Gu also said that those guests who come to Jiangling to play will not care about the silver, so if the store is broken and leaking, and it is dirty, how can they be willing to enter?" ”

"In addition, brand positioning also involves a strategic vision of the operator, whether you plan to open a small store to survive, or really want to make a career. If it is the latter, then you have to establish your own corporate culture, simply put, what are we doing Xun Qin Ji for, and deeply implant this ideology in the hearts of every employee, as long as the hearts of the people are together, no matter what difficulties they encounter in the future, they can cross over. ”

Qin Baichuan said a lot in one breath, Xu Xiu was not surprised to know the eldest brother's ability, and looked at the eldest brother with happiness, Master Gu was busy recording and had no time to interject, but Du Bo was dumbfounded and stared at Qin Baichuan for a long time: "Oh my God, Brother Qin...... There are so many doorways to open a restaurant. ”

The previous Du Bo paid more or less attention to Qin Baichuan's Five Dragon Order, Qin Baichuan's performance in Anyang was shocking, but he also thought it was somewhat exaggerated, until he heard Qin Baichuan say so many words while talking and laughing, he was deeply shocked, and he also understood why Qin Baichuan was able to earn so much silver in just a few months.

"It's just talk on paper, but if you really need to do a good job, you need to have a special planning department." Qin Baichuan came up with a new term again, and this time he didn't mean to explain: "Anyway, the store has already opened, and the positioning is relatively accurate, so this is not a taste that needs to be solved urgently." What bothers Xun Qin Ji now should be whether he can develop his own core technology, that is, the formula. ”

"Market positioning is the key to determining the profitability of the restaurant, and the core technology can determine the life and death of the restaurant." Qin Baichuan said: "Xiu'er, think about it, the meat bun was novel when it first emerged, but can you put an end to the imitation of others?" If other people's meat buns taste better than ours, even if there is no market positioning, will they be able to steal your customers? ”

"Big brother." Xu Xiu pouted and said, "The idea was you came up with, why should they imitate it?" Can you still be a little virtuous? ”

"Virtue is nothing compared to silver." Without waiting for Qin Baichuan to answer, Du Bo had already spoken.

"Brother Du is right, besides, you can say that the idea was me, and others can also say that the idea was thought up by others, which is a confused account. Besides, even if people make it clear that they imitate us, we can't send people to the official, right? Imitation of this kind of thing cannot be eliminated from ancient times to the present, Qin Baichuan did not dwell on this, and continued along the train of thought: "Therefore, the development of core technology is the top priority. For example, I said adding herbs to increase the flavor of meat, this recipe is only available to us, and the taste is peculiar, even if others also make meat buns, but there is no taste of ours, even if we have some losses, but it is also within the scope of bearing. ”

"Big brother said so, you wrote me the recipe when I went back, I have to keep it properly, and I can't buy it at the same herb shop when I go to buy medicinal herbs." Xu Xiu also knew the key at once.

"Smart and has the potential to be a female boss." Qin Baichuan scratched Xiu'er's little nose: "These efforts have been done, then there is only the third step left, which is to develop new customers and maintain old customers." ”

After talking for a long time, the face was almost gone, Qin Baichuan stood up, unscrewed a piece of noodles from the basin, made it into a cake shape, poured a little oil into the pot, and threw the flatbread in. Everyone was silent, watching Qin Baichuan's movements, and when the gluten of the cake solidified and the surface was slightly yellow, Qin Baichuan took it out and turned it back and forth on the stove to bake.

While baking, Qin Baichuan continued: "There are many ways to develop new customers, in other words, it is called marketing, and the marketing department of Fairview Villa does this content. ”

"I know." Since knowing that Qin Baichuan was working in Splendid Villa, Xu Xiu has not paid much attention to the movements of the villa: "Sister Meng said that you painted the portrait of Luo Kite on the carriage at the beginning, which caused many people to go to Splendid Villa." ”

"Well, that's it." Meng Xiaoling should have said a lot, and this is also to explain it one by one: "To develop new customers, to put it simply, is to let more people know that we are looking for Qin Ji and our characteristics." For example, if you draw the image of a soldier on the flag, table, or shop of Xun Qin Ji, and promote it so that more people will know, accept, and recognize it, and there will be curious people who will come to find out. ”

"It's not difficult to understand, but how to maintain old customers?" Master Gu listened attentively: "Sir, you also said that most of our Xun Qin Ji tourists are tourists, but I am afraid that they are all a hammer deal." ”

"Tourists are our mainstream crowd, this is because we are not famous at all, once the fame spreads, are we afraid that the guests in the main city of Jiangling will not come? When I was already in school, I heard a very famous theory called the rule of twenty-eight. Qin Baichuan pinched the round flatbread, as if he was not very satisfied, and put it back in the oven to bake: "The rule of twenty-eight refers to the fact that eighty percent of the profits of the restaurant are created by twenty percent of the customers, which is the so-called repeat customers. ”

"Our food tastes unique and the prices are reasonable, so why shouldn't guests come back? Therefore, after the restaurant enters the track, we must pay attention to the service of old customers, at least to achieve that customers do not fight back, scold not to return the mouth, and implement some preferential policies for old customers, such as the customer can bring friends over, give a 20% discount and so on, the purpose of which is to enhance user viscosity. ”

After talking for a long time, the white-flour steamed bun was finally baked, and Qin Baichuan stood up: "You just have a big concept of these things, let's make the meat sandwich bun first, and I'll tell you a few dishes later, and when we really earn the first pot of gold, let's implement what we just said step by step." ”

"Yes, yes." Master Gu nodded again and again, full of admiration: "I have been a cook for eight years, and I have followed many shopkeepers, but Mr. Qin's remarks made me feel a sense of surprise." Master Gu smiled awkwardly: "Don't hide it, sir, in fact, I have also moved to leave Xun Qin Ji in the past few days, but I am only hindered by the contract...... Hey, don't worry, sir, after listening to your words tonight, I am full of confidence in Xun Qin Ji! ”

"Master Gu should not be full of confidence in me, but about the 'core technology'." While speaking, Qin Baichuan had already used a sharp blade to cut the flatbread from it, fished out a piece of fragrant pork from the pot, chopped it up with fat and thin, added a large handful of green vegetables, stirred it evenly and stuffed it into the sandwich of the flatbread, and then took out a small spoon and poured some marinade into the sandwich, and waited until the marinade was absorbed by the flatbread, Qin Baichuan picked up the knife and cut the flatbread into two sections horizontally and vertically, and said with a smile: "Come on, four people, one piece for each person, try my craftsmanship." ”

"Brother Qin made it himself, and Du Mou said that he would eat a piece." Although Du Bo and Qin Baichuan drank wine outside, he didn't have a staple food lower abdomen, and he was already drooling when he braised the pork, and at this time, he didn't have the so-called fast identity, so he reached out and grabbed a piece of meat bun and stuffed it into his mouth.

"Hmm......" Du Bo ate a little anxiously, and the marinade absorbed in the bun accidentally spilled out, he hurriedly covered his mouth, first opened his eyes, and then stuffed the whole bun into his mouth with his hand: "Hmm...... Here...... Good ......"

As a head catcher, Du Bo usually takes advantage of his position to eat some good food, but this meat bun gives him a different taste. The outer layer of the steamed bun is crispy, the inner layer is soft, and it is already delicious after fully absorbing the marinade, not to mention that Qin Baichuan put a lot of salt in the minced braised meat, and the taste buds on Du Bo's tongue stimulated by the king of flavors are all opened, and the finely minced meat is mixed with the fragrance of green vegetables, and it goes straight to the heart along the esophagus.

"Awesome, awesome! Brother Qin, good means, good means! A piece of meat bun was eaten by Du Bo in two bites, and seeing that Master Gu and Xu Xiu also picked up a piece separately, Du Bo licked his lips and quickly grabbed the last piece: "Brother Qin, we are brothers, I am not polite to you." ”

Before Qin Baichuan could react, Du Bo stuffed the meat bun directly into his mouth. Seeing the mouth full of oil from the big catcher, Qin Baichuan also had a sense of accomplishment in his heart. In fact, it's no wonder that Du Bo is so out of shape, salt is really rare these days, and the taste of Jiangling is mainly light, so this meat bun really makes him appetite.

"It turns out that this is the taste of meat buns...... Xu Xiu took a small bite, and her little face flashed with excitement, and it was only now that she knew the meaning of the "core technology" that Qin Baichuan was referring to.

"Mr. Qin...... You...... Ever been a cook before? "Not to mention Du Bo and Xu Xiu, even Master Gu, who was born as a chef, was full of surprises, the same ingredients, the same meat, but in his hands and Qin Baichuan's hands, there were two very different tastes.

"I've done that." Remembering that when he was in college, he followed his classmates to push a trolley out to sell meat and steamed buns, Qin Baichuan smiled indifferently and did not say much on this topic.

"Brother Qin, it's gone......" Du Bo wiped the oil and water from his mouth, with a bitter expression.

"Brother Du, don't worry, no matter how stingy Qin is, this meat bun can make you eat enough." Qin Baichuan stretched out his hand and picked up another piece of dough, and said while making it: "Xiu'er, although you have complete stoves here, you don't have a special tool to make meat sandwich buns, and later the eldest brother will draw a set for you according to the appearance, and you go to Chu Xuan to build it." ”

Xu Xiuhuan nodded happily and agreed, the eldest brother is really powerful, many problems that originally plagued Xun Qin Ji were solved in a few words after he came back.

From October last year to now, in less than a year, Fuzhou, Zhuhai, Hangzhou, Chengdu, and Changchun have run back and forth to N places.