Chapter 276: Market Positioning

Qin Baichuan just smiled, wrapped his arms around Xu Xiu's small waist, untied his apron from her back waist, and blew into Xu Xiu's ears: "Xiu'er, can you learn to make meat buns with your eldest brother?" ”

"Big brother ......" Qin Baichuan's movements were intimate, where could Xu Xiu withstand it, and the hot air wave in his lips sprayed on Qin Baichuan's face: "I'm afraid that Xiu'er is too stupid to learn." ”

"Follow along, do it a few more times." Touching Xu Xiuqing's body, Qin Baichuan felt as if he had been electrocuted. Ya, since ancient times, men have many inferior roots, but Sister Yu and Lori can't resist, she obviously treats Xu Xiu as her sister, why do you still have a not-so-pure idea?

"Big brother, you ...... What's wrong? "Simplicity does not mean stupidity, Xu Xiu felt the change in Qin Baichuan's expression, deliberately straightened his chest, and asked softly.

"No, no ......" was actually teased by Xiao Nizi, Qin Baichuan was sweating profusely, and hurriedly changed the topic: "Huh? Xiu'er, why are your shoes broken? ”

"Is there one?" Xu Xiu lowered his head and saw that the red cloth shoes under his feet had been worn out of a hole somewhere, and he could even see the white socks inside. Xu Xiu was a little embarrassed, and moved her little foot back: "Maybe it's because I often move around these days, big brother, don't laugh at me." ”

"It shows that our family is hardworking." Qin Baichuan took the opportunity to stand up and pinched Xu Xiu's nose: "Let's deal with the clothes today, and find a time tomorrow, big brother will accompany you to buy a pair of shoes." ”

"Ah, big brother, there are still at home, no need." Xu Xiu's face was full of pain: "At this time, the weather is getting colder, and a pair of shoes outside is dozens of copper plates, so it's a waste." ”

"It's expensive, it's better than freezing Xiu'er's little feet and making me feel distressed." Xiu'er still wanted to refuse, but Qin Baichuan's face sank: "What, you don't want the eldest brother to give you a gift?" ”

Qin Baichuan's complexion changed slightly, Xiu'er suddenly lost her temper, and the little careful thought that had just risen disappeared in an instant.

"Mr. Qin, the flour has arrived." Master Gu walked in with a pot of flour and said very professionally, "Sir, do you want hard noodles or soft noodles?" ”

After Qin Baichuan washed his hands, he stirred twice in the flour, after all, Dasong's polishing process was backward, and the flour quality could not be compared with modern times. However, fortunately, the requirements for flour in the meat bun are not too high, Qin Baichuan thought for a while, and suddenly said, "Master Gu, do we have caustic soda and wheat malt here?" ”

Chef Gu originally had a little contempt for Qin Baichuan to cook, after all, in his eyes, Qin Baichuan relied on lip service, interlaced like a mountain, could he really understand how to cook? But when Qin Baichuan opened his mouth this time, Master Gu's eyes lit up: "Mr. Qin is really an expert...... Could it be that this meat bun needs to be made of noodles? ”

Scold. This Master Gu is really talking a lot of nonsense.

Qin Baichuan nodded, the fusion of caustic soda and wheat malt can produce carbon dioxide, which is the most primitive yeast: "That's right, the use of caustic soda and barley malt can be used to create pores in the dough and increase the softness of the bun, so that the dry taste will not be solved?" ”

"Hey, it's the same as steamed steamed buns! Why haven't I figured it out so simply? Master Gu suddenly realized, and when he saw Qin Baichuan looking at him with a smile, Master Gu felt out of shape: "Sir, you and later, I'll go and meet!" ”

This Master Gu seems to be a pastry chef, and professional things are left to professional people to do, but he walked to the big pot of braised pork, picked up chopsticks and dipped some marinade and tasted it, which was as light as water. Qin Baichuan suddenly realized the failure of the meat sandwich bun, Dasong salt control is extremely strict, and if the braised meat is without salt, how can it still have a taste?

After figuring out the key, Qin Baichuan looked for it next to the stove, picked up the box containing salt, and poured most of it into it, seeing that Xu Xiu was frowning vigorously beside him. Salt is not only scarce, but also extremely expensive, and the eldest brother has fallen so much, plus other ingredients and labor costs, I am afraid that there will be no profit at all.

"I can't bear the wolf in my child's hand, and in business, especially in the snack business, taste always comes first." Qin Baichuan saw Xu Xiu's thoughts and said with a smile.

"That's not what I said." Xu Xiu pouted and said, "We have a lot of guests these days......

"That's because Xun Qin Ji has just opened, and many people just come to try it, if the taste is not good, how can we keep them?" Qin Baichuan threw the ingredients prepared by Xu Xiu into the pot in turn, and said with a smile: "I'll write you a secret recipe later, go to the herb shop to grab some Chinese medicine and come back, and throw it into the pot to cook when the time comes, and the eldest brother will call your guests endlessly." ”

"Really?" The eldest brother is her Xu Xiu's pillar, no matter what he says, Xu Xiu feels that it is right.

"When did Big Brother lie to you?" Qin Baichuan smiled confidently, the most important condiment in Dasong is salt, like star anise, tangerine peel, astragalus, fennel and other condiments are more used as Chinese medicinal materials, as for onions, ginger and garlic are included in the five spices, many people do not eat them.

"Chinese medicine braised pork, is Mr. referring to the homology of medicine and food?" Master Gu was holding the basin, and after hearing Qin Baichuan's words, he couldn't help but be in awe: "But ...... It is a medicine that is three parts poisonous, and adding medicinal herbs to food will it be harmful to people's bodies? ”

"Dasong people are busy, who can not be affected by the wind and cold, dampness and heat? The addition of herbs is not only not harmful, but also strengthens the body, especially in winter. "At this time, people are more honest in doing business, and they are concerned about the health of their guests, so Master Gu has scruples, but if this is replaced by modern ...... Qin Baichuan grinned, opium, clenbuterol, Sudan red, what else would not dare to use?

"But big brother...... Have you thought about it? Xu Xiu still couldn't help but say: "Those medicinal materials are very expensive, and if we continue to do this, I'm afraid our Xun Qin Ji won't be able to support it for long." ”

After all, Xu Xiu is a little family, and seeing that Xiao Nizi seems to have a knot, Qin Baichuan took her hand and said with a smile: "Come, sit down, and listen to the eldest brother tell you about the business experience." ”

"Hmm." Xu Xiu's heart jumped twice, and he sat beside Qin Baichuan obediently.

"It's all Brother Qin's resourcefulness like a demon, I also learn, and if I don't catch it in the future, I'll go to open a small restaurant." Du Bo had long heard that the relationship between the girl of the Xu family and Qin Baichuan was not clear, and he was still a little skeptical, but seeing that Qin Baichuan was also intimate with Xu Xiu in public, he was convinced at the moment, and took the initiative to smile at Xu Xiu: "Sister of the Xu family, I am a friend of Brother Qin, I don't mind sitting here, right?" ”

"Ah......" Xu Xiu's first reaction when he heard that Du Bo was actually catching fast, was a little flustered.

"Brother Du is the eldest brother's friend of life and death, if the eldest brother is not there in the future, he will go to the government office to bring a message to Brother Du." Qin Baichuan's purpose in bringing Du Bo over was nothing more than this, and he hugged his fist at Du Bo: "Brother Du, I'm tired." ”

"Brother Qin, do you still need to be so polite with me?" Du Bo nodded to Xu Xiu, and then urged: "Hurry up, Brother Qin, tell me about your business experience, so that Du can also have a long insight." ”

Since Xu Xiu intends to get involved in the catering industry, Qin Baichuan can't help but support it, and said with a smile: "Opening a restaurant seems simple, but in fact, there are many ways to do it." Xiu'er, let me ask you, what was the idea that gave you the courage to ask Daddy Xu for money and open a search for Qinji? ”

"What can I think, it's just that I'm hot and cause trouble for my eldest brother." Xu Xiu said embarrassedly: "In the past, the eldest brother told me about the method of meat sandwich buns and how to make them delicious, Xiu'er was thinking, this thing doesn't seem to have heard of it, and Brother Qin has some fame on both sides of Jiangling, so I will do something different under the banner of Brother Qin, maybe I can earn a few taels of silver." I just didn't expect it...... It's easy to think, but it's extremely hard to do. ”

"It's hard to get started, it's normal." Qin Baichuan said with a smile: "Actually, what you are thinking about is the first step in opening a restaurant, which is called market positioning." ”

"Market positioning, what is it?" Master Gu was smarter than everyone else, and while adding firewood to the stove, he took out a small piece of carbon black, ready to record it at any time.

"Well, the market positioning includes a wide range of things, and what Xiu'er should do should be to investigate other restaurants in Dasong, do what they don't have, and use this as a breakthrough to attract customers. As I said earlier, it is precisely because of the novelty of the meat bun that at the beginning of the opening, no matter what you make, there will be a lot of customers. ”

Master Gu hurriedly recorded it, this seemingly ordinary thing didn't expect to be set in Qin Baichuan's mouth.

"Of course, market positioning is not only about that, but also about what kind of people you are making are suitable for, the age group of the people, and the income level. For example, the meat buns you make are too hard, and the elderly over 50 years old will definitely not be able to bite it, so the main target group should be teenagers. Among the teenagers, those who are half-grown children do not have the ability to earn money, and the main group should be men who are at least adults and have a certain income. ”

From the perspective of the unique geographical location on both sides of Gangneung, there are three kinds of people who come and go here, one is the tourists who take the boat, the other is the son who is looking for fun at night, and the other is the pawn of the peddler who does hard labor. You are thinking, the son who is looking for pleasure is looking for a woman when he comes out, how can he be interested in staying here? Those peddlers and pawns couldn't take a step when they smelled the smell of meat, but they had to think twice about eating steamed buns for a penny, and how many copper plates would they spend to eat meat sandwich buns? ”

"There is another kind of ......," Du Bo added, "with tolerances like mine......"

"Tolerance will only eat white food, don't mention it." Qin Baichuan struck Du Bo and continued: "From the analysis of these points, then it is the tourists who take boats to support the development of Xun Qin Ji. Tourists come and go in a hurry, and they can't wait patiently, so wrapping meat buns in clean paper, or filling mutton soup with bamboo tubes, and letting them take away is the best marketing method. ”

"Makes sense, makes sense." Master Gu nodded again and again, and said in surprise: "We provide convenience for tourists, and the crowd that can come to Jiangling to hang out will not be inferior to those copper plates, so it doesn't matter if we charge a little higher." ”

"Master Gu can understand it at all." Qin Baichuan smiled.

"But big brother, in the past few days, all the people who have come to Xun Qin Ji are the old neighbors around?" Although Xu Xiu also felt that what Qin Baichuan said was reasonable, she also had doubts.

"Daddy Xu's shop is open, and you are in the name of the eldest brother, how many old neighbors have to give some face, don't they?" Qin Baichuan explained: "At present, there are few tourists, because the weather is getting cooler, and it is approaching the end of the year, everyone is hiding at home, who will come out?" When the spring flowers bloom in the next year, it will be the time when Xun Qin Ji is thriving. ”