Chapter 101: Daming Daily

The tax bureau began to attack again, and after nearly half a year, the tax bureau has long been notorious. At this time, the tax bureau generally collects taxes indiscriminately.

However, once royal capital intervenes in a certain industry, then the industry is waiting to suffer, and the tax bureau collects the tax, which is called a ruthless, obviously to squeeze those businessmen out of the game.

"The dog emperor levied a mining tax, and he didn't let people live!"

"Yes! My coal mine only earns 3,000 taels a year, but the tax bureau collects 3,500 taels from me, so this business is simply impossible! ”

"Then what's the solution, since the emperor levies taxes, then we can only raise the price."

A group of mine owners scolded their mothers for a while, and they spit on the mining tax again, but the emperor really couldn't help it if he wanted to levy mineral water.

Emperor Wanli has collected the mining tax for so many years, and only once is he suspected of being poisoned, so he was so frightened that he wanted to cancel the mining tax, but suddenly it was fine, and he snatched the holy decree back from the cabinet.

Zhu Youxiao's biggest worry now is whether he will be poisoned.

Faced with the problem of the emperor starting to collect mineral water again, a group of mine owners had to resort to the old method, which was to raise the price and spread the cost to the consumers, but the shipment volume would be affected, so this was the main reason for the opposition to the mining tax.

As Beizhili began to reintroduce the mining tax, the wave of opposition to the tax became even more surging. Almost every day, Zhu Youxiao would receive a bunch of recitals from all over the country.

In those provinces that have not yet been included in the scope of taxation by the tax bureau, there are also many officials who meddle in their advice. From here, it is clear that the merchants of the entire Ming Dynasty were worried about the new monarch's collection of commercial taxes.

Although for the time being, many policies are only implemented in Beizhili, but what if one day it is popularized? Then will not they also be afflicted?

In the face of surging public opinion, Zhu Youxiao quickly made corresponding countermeasures, that is, to launch an internal newspaper and distribute it in the Han Emperor Party, Jingying, and Dongjiang Army as study materials for army soldiers in peacetime.

Lin Daniu was an ordinary soldier in the Beijing camp, and he studied hard through the night school, and by this time he was able to know more than 300 commonly used words.

And you can already look at the dictionary to learn by yourself, this dictionary was personally issued by the emperor to the army, the first edition of the dictionary is a little rough, but when you encounter a word you don't know, you can look it up yourself.

During the lunch break that day, a newspaper appeared in the reading room, called "Daming Daily", which was an extremely novelty.

"Today is the 21st day of the seventh month of the lunar calendar, and the first honeycomb coal processing plant was established in the suburbs of Beijing...... On the same day, the Son of Heaven personally inspected the honeycomb coal processing plant and gave instructions to the management of the honeycomb coal plant, sternly saying: The trees in the north have been cut down in large quantities, the ecological environment is worrying, and honeycomb coal must be promoted as much as possible to completely ban wood fuel. At the same time, the supply of coal is related to the daily life of the people in the northern provinces, and honeycomb coal is a new invention that benefits the country and the people. ”

On the same day, the Son of Heaven inspected the Beijing camp, focusing on the logistics support work of the officers and men of the Beijing camp. Since the reform of the Beijing camp, military salaries have been directly transferred to the personal bank accounts of officers and men, thus putting an end to the problems of eating empty salaries and drinking soldiers' blood in the past. During the inspection, His Majesty the Emperor gave instructions that in order to make the three armies fight bravely to kill the enemy, they must first ensure logistics and supply, and the reform of military salary distribution should be carried out in all border towns. ”

"The Royal Military Factory has successfully developed steel artillery, which is particularly sharp compared to Europa artillery, and our Ming military technology is again ahead of the world's ......"

"Since the first quarter, the tax bureau has collected a total of 1.53 million taels of commercial tax in Beizhili. It is rumored that the Son of Heaven levied the commercial tax for personal pleasure, which is quite absurd. The commercial tax levied by the Taxation Bureau has been sent to all towns in Liaodong and Dongjiang for military salaries. ”

"At present, the land in the northern provinces of Daimyo is so deserted that food prices are in short supply and prices are rising, and many people have no fixed place to live and are displaced from the market, living by working and living without security. In response to this problem, the Son of Heaven issued a holy decree that the people in the north can reclaim any abandoned land, and after the reclamation, it will be returned to the income of the cultivator, and the government should immediately handle the land deed. The Royal Agricultural Corporation has also launched the second phase of the reclamation project, which is expected to reclaim 20 million acres of land, according to 650,000 households. At the same time, we will vigorously repair water conservancy and strive to reclaim land to ensure harvest during drought and flood. ”

The first issue of "Daming Daily" has a lot of content about the emperor's movements, as well as various rumors, plus some development achievements, and there are basically few non-governmental news.

"Daming Daily" is the first newspaper similar to that of later generations that Zhu Youxiao planned some time later, unlike the official newspaper that only circulates within the officialdom, "Daming Daily" has more content, and the text is very straightforward, and the explanation of facts is very detailed.

The newly established newspaper has only a dozen or so 'reporters,' but in terms of printing, movable type printing is adopted, which is more convenient for typesetting, and all internal newspapers are distributed free of charge.

At the same time, consignment is carried out in some shops in the capital.

In general, this is a newly established grass platform team. However, it is still quite formal, and the style of the newspaper is straightforward, with the style of the official newspapers of later generations.

Movable type printing has reduced the cost of printing, and the application of movable type printing in the Ming Dynasty is not very wide, mainly because the books printed by movable type are relatively poor in artistry and are not liked by those literati with wealthy families. Of course, the Ming Dynasty also had cheap books printed with movable type, and this industry was concentrated in the northern Fujian region of Fujian, and it was generally the scholars of the poor family who would buy these books.

Newspapers can still operate in this era, although the transmission of information is not developed, but newspapers issued in other places, even a few days later, can still be sold, because people in this era still have a demand for information, the focus is that the price of newspapers should be low enough.

Therefore, Zhu Youxiao set the price of "Daming Daily" at 2 yuan, there are still a lot of cultural people in Daming, at least a few million, and the price of 2 yuan is very low, after all, a newspaper is four sheets and eight pages, and the amount of information is still very considerable.

However, after calculating the salaries of papermaking, printing, reporters, and editors-in-chief, each newspaper will lose about 1 penny, and the internal distribution of the army and the Han Emperor Party is free of charge, and it also needs some subsidies.

For the time being, "Daming Daily" is still in the stage of losing money, but Zhu Youxiao doesn't want to do a loss-making business, so "Daming Daily" still spent some effort to plan.

Zhu Youxiao divided the eight pages of the newspaper into front pages, politics, diplomacy, military, agriculture, industry and commerce, legal system, science and technology, and entertainment.

The front page is mainly reserved for some important events, as well as some public opinion focuses, as well as some official key government decrees, etc., a whole page can be narrated, analyzed, and commented. The page of politics and diplomacy is also the change of some officials' positions, the decrees of the imperial court, the dynamics of the emperor, and so on.

Military, agricultural, industrial and commercial, science and technology, that is, news in their fields, can also be reported, analyzed, and commented on in various ways.

The entertainment version can publish some serialized novels, but the three views of the novel must be correct, and those messy little yellow texts and novels that allude to the court will be respectfully insensitive.

At the same time, you can also publish some poems and songs, and ancient Chinese poems can actually be regarded as a kind of 'small movie', because these poems can convey scenes, moods and other content to others, so that readers can produce pictures and emotional fluctuations in their minds.

Why would the Qinglou woman treat a literati who is good at writing poems and lyrics as a guest? It is because poetry is highly entertaining. Ancient people didn't have movies, so their ability to appreciate poetry was very good, and most modern people couldn't understand why ancient people were so interested in poetry, because they were used to watching movies and wouldn't treat poetry as movies.

And in terms of news, those sensational market anecdotes are also not sensitive, after all, this is the official national newspaper, and it is very inappropriate to report what Zhang San and Li Si quarreled, so the news in the bloody vegetable market, if this kind of news is reported, can it be reported?

As for the serialized novel, it is mainly for sales, and it is also quite hard.

Finally, there is advertising, which can be used to advertise in all corners of the newspaper, which is also an important deposit to ensure that Daming Daily can make a profit.

There is nothing wrong with the official newspaper being commercialized. However, advertisements must be strictly reviewed, and fraudulent information must not be allowed to run into newspapers.

There is no shortage of advertisers, there are more and more businesses operated by royal capital, in addition to sole proprietorship, there are many small industries that are jointly owned by private businessmen, such as restaurants, tooth shops (intermediaries), pharmacies, pawnshops, etc., as well as various commodities produced by royal capital, can be advertised.

If the private capital wants to advertise in the "Daming Daily", they may not be willing to let them go!

As for advertising, it can be divided into different cities for bidding and printing, and can be used as a dedicated advertising channel for royal capital. For example, if the newspaper is determined for a day, it can be printed locally in a city other than the capital, so that the advertisement can be reformatted. So you can do different ads in the same newspaper, or you can do the same ads, basically this rhythm. PS: The first chapter is here, and there is one more today